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2004 ?? ?? ??
? ????? ??? ?? ? ????? ?? ????

Consulting

Web Design

? Web integration ? Publishing ? DB generation

2004
Web Building
eSolution

Contents
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4,000
???(??) ???(???/?)

3,000

2,000

1,000
946 973 989 1,078 1,110 1,195

1997 ??: ???????

1998

1999

2000

2001

2002

? www.pooban.com,国内精品PPT下载

(??:???)
??????

450 400 350 300

????? ????? ???????

250
200 150 100 50 0 1996 1997 1998 1999 2000 2001
??: ????? ??

? www.pooban.com,国内精品PPT下载

(??: ??)

10,000

20,000

Solution
ERP CRM/DW KMS/GW EDMS WCMS Mailing Community
(9,807) (7,984) (7,467) (10,266) (14,073) (7,810) (18,122) (21,626)

B2B FAX

? eBiz Enterprise Management

Innovation

Business & IT Strategy

Supply Chain Execution

Optimization

? SI Business Area

? SI consulting ? SI development ? SI management ? N/W management ? New technology

SI Area NI Area Solution Area SM Area Internet Area R&D Area Consulting Area

?Network Integration
- Network Consulting - Network Integration - Network Management

? Solution & Service

- SI Development & Solutions

SCM
Marketing
Forecasting Personalization Campaign Management Marketing Encyclopedia

ERP

Sales
Forecasting, Opportunity Management, Configuration, Generation ……

CRM eStrategy

CMS

EIP
Services
Forecasting, Customer Care Spare Management ………

? eBiz Solutions & Service

5% 10%
Wireless Internet Web Mailing Web Contents Web SI

5%

10%

One-Stop Service

BSP
? IT consulting ? IT development ? IT management ? N/W management ? New technology

BSP Area Internet Area SI Area NI Area Consulting Area

BSP MU :
(Business Service Provider Management Unit)

? eBiz Solutions & Service

IT development & management

Network Integration / Automation System

15%

20% 10%
SI consulting & management

Consulting for eBiz
eStrategy Consulting. eManagement Consulting eBusiness Restructure Consulting e-CRM,e-Marketing Consulting

55%

e-Solution/ e-Infra/ e-Infra

Internet Area BSP Area SI Area

NI Area

? e-Business Perspectiv

System

E-biz transformation
e-Supply chain Management
- ????? ??? ??? ?? - Supply Chain? ??? ?? ?? ??

e-Customer Relationship Management
- ?? ??, ?? ??? ??? ?? - ??? ??? ??? ?? ??? ??

? eBiz Service Domain

? eBiz Consulting

? eBiz SI & Solutions

eBiz Total Service
? eCreative & Contents ? e-Marketing & Promotion

? eBiz Solution analysis _e-CRM

e-CRM function
? ? ? ? ???? ? ??? ?? ?? ??? ???/ ??? ?? ? ???? ?? ?? ?? ??? ?? ??? ?? ? ?? ??? ??? ?? ???? ????? ????, ??? ???? ??? ?? ?? ? ??? ????? ???? ?? ? ????? ? ?? ??? ?? ?? ? ?? ???? ? ?? ??? ?? ????

Data Gathering

Analysis

Adaptation

e-Customer Relationship Management

? Summary
? ?? ??? ?? ????
CEO? ?? ??? ?? ?? ?? ?? ??? ?? ????

?
1 ?? ???

?

? ?
1 ???? ?? 2 ?? ??? 3 ????? ???? ?? 4 ?? ?? 5 ??? ?? 6 ??? ?? 7 ?? Restructuring 8 ???(Globalization) 9 ????? ????? ??
(Value-Added Supplier Relationships)

6% 7%
19%

?? ?? ??? ??

2 ?? ??? ?? 3 ??? ?? 4 ?? / ? ?? 5 ?? Restructuring 6 ??? ???? 7 ???(Globalization) 8 ??? ?? 9 ????(Geopolitical) ??

?? ?? ??

22%

???

46%

?? ??? ??

Source: Executive Issues Survey

CEO Global Business Study

The Alexander Group, Incorporated,

? e-CRM?? ??
? ?
1.?? ??
1. ????
? ???? ?? Site?? ?? ??? ????? ? ?? ??? (?? ???) ??? ?????

? ?
? ?? ?? ?? ?? ? ??? ?? ?? ?? ? ?? ?? ?? ?? ? ?? ?? ?? ?? ? ?? ?? ??? ??

? ??? ???? ?? ??? ?????

2. ????
? ???? ?? Site? ?? Site?? ?? ??(?? ??,?? ?)? ??? ?????

? ?? ?? ?? ?? ? ?? ?? ? ?? ??

3. ????
? ?? ??? ?? ?? ??/?? ?????? ? ??? ??? ??? ??? ? ????

4. ????
? ??? ???? ??? ????? ? ?? ??? ??? ?? ??? ?????

5. ????

? ??????2?

1
2 3

? ?

? 90? ?? ??? ??????? ?? ?? ??

????

? ???? ?? : ????? 60%?? (?? 80 ? 90% ??) ? ???? ?? : ????? 40%??

????

??

?

? ??????2?

1. ??? 2. ???? 3. ???? 4. ????

?????? ?? 2?

??? / ???

?? ?????? ?????

?? ? ??(????)

5. ????

??? : 100???? / ??? : 10????

6. ????

?????? / ????(????)??

? ?? ???? ????? ??? ??

??? ???? ??

????? ??????

???? ?? ?????

??? ? ????

?-?? ??

?????? ???? ??

??: ????? ??

? Summary- ???? ??? ??
Integration Branding & Identity
Brand A
Strategy

Brand B
Contents

Brand C
Solution

Ebiz ??? ???? ?? ?? ??

???(??) ? ???? ???

??? ???? ?? ???? ??? ??

??? ?? ??? ????

1. Summary - ???? ??? ?? ??? ??
Vision

Off line Business? On line Business? ???
Mission
1. 7? ????? ???? (?? ????? ??)

2. Web Solution ??? ??? ????? ??

Planning
? Off-line? On-line Business ??? ?? ??? ?? ? ???? ? ??? ?? ??? ?? ???? ?? ?? ? WCMS? e-CRM ??? ??

e-Business Sector & Solutions

Buy Side

eCompany
ERP EIP
????

Sell Side
IRM PRM
???

Supplier

IPS SCM
????

GW+KMS EDMS
????

e-Marketing
????

Customer

Partner

Employee

Stockholder

? e-Business Solutions

Shareholder

Customer

e-Marketplace

CMS

ERP

EIP

e-marketing

Material
SCM Employee

supply
e-PMS

production
KMS/GW Partner

sell
EDMS

service
CRM/e-CRM

? eBiz Collaboration Network

Network Team

NI MU
Sales Team
Enterprise Network Team Automation System Team
eBiz

SI MU
Consulting Team System Team

R&D
EIP CRM

? Web Agency Service Domain

? Web CI ? Web Design ? Web application
? e-Business Consulting ? Market Analysis

e-Business Value Chain
???? ? ?? ????? ??, ???? ??? ???? ??? ?????? ???? Order Fulfillment? ???? ?? ??? ???? ??

e-Marketing

Supplier
SCM

Customer
E-CRM

Supplier

Customer

e-Marketplace

? Interactive Full Service
??? ???? ???? ebiz????, ?? ? ???? ???? ??
Design Coding Flash

Consulting

Creative

Contents

Strategy
Sopping Marketing

ebiz Integration
Mailing

eCRM

eSolution
IRM

Interaction

UMS

System
CTI Server
eLearning

VOC/ RMS

D/B

? eBiz Sector & Solution
? ?????? ????? ?? ? ???? ????? ??? eSolution ??? ??

System

??/????/?? Mail+SMS+Fax+??? ????/?????

?????? ?? ???? ?? ?? ??DB?? ?????

COMMUNICATION
???/??? ???/???? ?? / ?? / ?? ??/????/??

Techno Village
?? ????? ??????? ???????

INFORMATION
???/?????

LIFE

? eBiz Total Service

eBiz Building
Contents Solution

eBiz Strategy

eBiz total service
Planning Marketing

eBiz Operation

eBiz Consulting

? eBusiness Transformation

stockholder
IRM/RMS/PRM

Supplier
Supplier Supplier

Partners

SCM ERP IPS

WebSite CRM/CP

Off-line

EIP/KMS/GW

On-line

Employees

Business Fields : SI Development & Solutions

CRM

ERP

B2Emall

Enterprise Solution
PACS

Integration Developers
Mailing

Web Service

EIP

? eCompany ?????

Customer

Stockholder

IRM/RIS

GW/KMS

DW/CRM

eCompany

ERP/EIP

SCM/IPS

Supplier

? ?? Data? Integration

Transaction Data

eCRM
Data Base

Enterprise CRM

Web Log Data

Customer Profile

Data Warehousing/Integration

? eBiz Total Service

SM MU

R&D MU

eBiz Total Service

SI MU

NI MU

? ?????? ? ????

Data Warehousing/Integration

CRM

The press Analyst
Investor
Sales

Club

e-CRM
Service Marketing

Consumer
Purchaser

Customer Interaction Platforms
Interaction Management Infrastructure SMS Channel Web FAX Channel

eMail
Channel

Web Site Channel

Post
channel

??? ????

????

? ?????? ? ????

Data Warehousing/Integration

CRM

The press Analyst
Investor
Sales

Club

e-CRM
Service Marketing

Consumer
Purchaser

Customer Interaction Platforms
Interaction Management Infrastructure SMS Channel

Web FAX Channel

eMail
Channel

Web Site Channel

Post
channel

??? ????

????

? Office Management System
2??(??? ??) 1?? (??? ??)

KMS

????
???

????

CRM
GW

E-Mail ??

????

????

????

EDMS

ERP
E-Planning

SCM

? eBiz Solutions & Service
15% 20% 10% 55%

Internet Area

BSP Area
SI Area NI Area

Supplier A Supplier B

Customer A Customer B

Supplier C

Customer C

? eBiz Solutions & Service
Web SI Area SI Area

15%

20% 10%

NI Area System Area

55%
? Web consulting ? Web development ? Web management

eCRM Mailing

WCMS IRM/PRM

CRM/DW GW/KMS

EIP/EKP ERP/SCM

? SI consulting ? SI development ? SI management

MES IBS

CTI PABX

? Network Integration ? Automation System ? Enterprise Network

? eBiz Sector & Solutions

Customer

DW/E-CRM / CRM

B2C

Management & Business

CMS GW/KMS

EIP/EKP
B2E

ERP

Partner & Supplier

PMS SCM ElS

IPS

B2B

Marketplace

E-Marketplace

B2M

2004 ?? ?? ??
? ????? ??? ?? ? ????? ?? ????

Consulting

Web Design

? Web integration ? Publishing ? DB generation

2004
Web Building
eSolution

? Company Organization

eBiz Solution

System

Company
Organization

Consulting

Internet Biz

? Organization

President & CEO

Supporting Team

Planning & Public

BSP MU
? CS team ? Biz 1 team ? Biz 2 team ? Biz 3 team

SI MU
? Sales 1 team ? Sales 2 team ? SI System team ? SI Develop team

INFRA MU
? Sales 1 team ? Sales 2 team ? Automation team ? Network team

Consulting MU
? Consulting 1 team ? Consulting 2 team ? Consulting 3 team

R&D MU
? eBiz team ? Solution team

? Organization

BSP MU
? CS team ? Biz 1 team ? Biz 2 team ? Biz 3 team

SI MU
Consulting MU
? Consulting 1 team ? Consulting 2 team ? Consulting 3 team

R&D
? eBiz team ? Mbiz team

? Sales 1 team ? Sales 2 team ? SI System team ? SI Develop team

INFRA MU
? sales 1 team ? Sales 2 team ? Automation team ? Network team

? eBusiness Perspective ( e-Business ?? ?? )

Business Model Innovation

How to revolutionise business models and shift value creation?

What are new offerings, unique to the Web?

Product/Service Innovation
How to sell products and process orders Over the Web?

Channel Innovation

Marketing Innovation

How to reach online user and provide Customised In-depth product information?

Source : Arthur D.Little

? eBusiness? ????

? ???? ? ???? ??

Convergence
? ?? ?? ??? ?? ? ?? ? ???? ??? (?: ???) ? ?? ???? ??, ?? ?? ???

Industry Transformation

? ?? ?? ? ?? ?? ? ?????? Win-Win??

Value Chain Integration
? ?? ??? ??? ?? ?? ? ?????? ??? ??? ??

Channel Enhancement

??: PwC

? ??? ?? ????

? e-Biz Total
- e-Total Consulting - e- Biz Total Integration - e- Biz Total Solution

? ??? ?? ??

Business Value

? e-Biz / M-biz
- e-Biz Consulting - e- Biz Integration - e-Biz Solutions

? ?? ??? ??
700?

? Web SI
- Web SI Consulting - Web Applications - Web Solutions

400?

? ???? ??
120? 300? 250?

? Web build
- Web Planning - Design/Component

100?

Degree of Innovation

? SI Development & Solutions

? SCM (Supply Chain Management)

? ERM (Enterprise Resource Management)

10% 15%

SCM

10%

30%

7%

CMS ERM ERP KMS HRM

2003
50%

15% 5% 10%

2004
20%

30%

? eBiz Service & Solutions

Web Service & Solution

Network Integration

20%
eBiz Consulting

10% 15%
SI Service & Solution

55%

2008

? ?? ? ??? ??? IT??.???? ??

????? IT?????? ??
10? ?? 20? ?? 50? ?? 100? ?? ?100? ??(845? ??) 100? ??

??? ??? IT?????? ??
5? ?? 10? ?? 100? ?? ?10? ?? (4,159? ??) 200? ?? 200? ??

43%

34% 40%

4% 6%
22%

?????
24%
20%

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供应商

运输

组装

分销/配送 零售商

A B C

1 2 3 4 5 6

Service requirements

SDFs

Dis trib uti on

ch an ne ls

Pro du ct/ se rvi ce
Application economics

fea tur es ge sa ru me sto Cu

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3.
2. 4.

1.

1 2 5

3

4

A

B

C

B

D

E

I H G I F GH B

The Supply Chain Process Model
Supply Chain Mission & Strategy
Brand Development Brand Development Customer Customer Development Development

Suppliers Suppliers

Plan
Source Make Deliver

Consumers Consumers & & Customers Customers

Information Management Human Resource Management Quality & Business Excellence Finance Management Safety, Health & Environment Technology Management

Product

Description of the company’s products

1,000,000

Product

Description of the company’s products

900,000
1,100,000

Product

Description of the company’s products

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2005 Company Content


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