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CONFIDENTIAL

Frequently Used Template

Conceptual

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

2X2 CUBED
Unit of measure

Text

Text

Text Text Text

Text

Text Text

* Footnote Source: Source

1

2X2 TOWER
Unit of measure

* Footnote Source: Source

2

5PS MARKETING
Unit of measure

Product offering

Product

Package

Place

Price

Positioning promotion

* Footnote Source: Source

3

7S
Unit of measure

Style

Strategy Shared values

Skills

Staff

Systems

Structure

* Footnote Source: Source

4

ARROW 3D
Unit of measure

* Footnote Source: Source

5

CUBES1 3D
Unit of measure

* Footnote Source: Source

6

CUBES2 3D
Unit of measure

* Footnote Source: Source

7

CUBES3 3D
Unit of measure

* Footnote Source: Source

8

CUTOUT 3D
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

9

FORCES AT WORK
Unit of measure

New entrant

Suppliers

Industry competitors

Buyers

Substitutes

* Footnote Source: Source

10

JOINT
Unit of measure

Text Text Text Text Text

Text Text Text Text

Text

* Footnote Source: Source

11

LEVEL SEPARATE 4
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

12

LINEAR A 3D
Unit of measure

Text Text

Text

* Footnote Source: Source

13

LINEAR B 3D
Unit of measure

Text

Text Text

Text

* Footnote Source: Source

14

LINEAR C 3D
Unit of measure

Text

Text

Text

* Footnote Source: Source

15

LINEAR D 3D
Unit of measure

Text Text

Text

* Footnote Source: Source

16

LINEAR E 3D
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

17

LINEAR G 3D
Unit of measure

Text Text

Text

* Footnote Source: Source

18

LINEAR I 3D
Unit of measure

Text

Text

* Footnote Source: Source

19

LINEAR J 3D
Unit of measure

Text Text Text

Text

* Footnote Source: Source

20

LINEAR N 3D
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

21

LINEAR P 3D
Unit of measure

Text Text Text

* Footnote Source: Source

22

LINEAR Q 3D
Unit of measure

Text

Text

* Footnote Source: Source

23

LINEAR Q 3D
Unit of measure

Text

Text

* Footnote Source: Source

24

LINKS 3
Unit of measure

Plan

Implement

Support

* Footnote Source: Source

25

PERSPECTIVE 3D
Unit of measure

* Footnote Source: Source

26

PROPELLER 3D
Unit of measure

* Footnote Source: Source

27

RINGS 3D
Unit of measure

* Footnote Source: Source

28

SCALE
Unit of measure

Text

Text

* Footnote Source: Source

29

SCALES
Unit of measure

Text

Text

* Footnote Source: Source

30

SIZES IN
Unit of measure

Text

Text
Text Text Text

Text

* Footnote Source: Source

31

SPIRAL1 3D
Unit of measure

* Footnote Source: Source

32

SPIRAL2 3D
Unit of measure

Brakes

Spiral

* Footnote Source: Source

Tube in tube

33

SPOTLIGHT
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

34

STAIRCASE
Unit of measure

Text Text Text Text Text Text

* Footnote Source: Source

35

STARS 3D
Unit of measure

* Footnote Source: Source

36

WIRE CUBES
Unit of measure

Text

Text

* Footnote Source: Source

37

ARROWS
Unit of measure

Text

Text

Text Text Text Text

Text

* Footnote Source: Source

38

LEVEL 1
Unit of measure

Text

* Footnote Source: Source

39

LEVEL 2
Unit of measure

Text Text

* Footnote Source: Source

40

LEVEL 3
Unit of measure

Text Text Text

* Footnote Source: Source

41

LEVEL 4
Unit of measure

Text Text Text Text

* Footnote Source: Source

42

LEVEL 5
Unit of measure

Text Text Text Text

Text

* Footnote Source: Source

43

LEVEL 6
Unit of measure

Text Text Text Text Text Text

* Footnote Source: Source

44

FLOW 2
Unit of measure

Header

Header

Text

Text

* Footnote Source: Source

45

FLOW 2 TITLE
Unit of measure

Header

Header

Text

Text

Text

* Footnote Source: Source

46

FLOW 3
Unit of measure

Header

Header

Header

Text

Text

Text

* Footnote Source: Source

47

FLOW 3 TITLE
Unit of measure

Header

Header

Header

Text

Text

Text

Text

* Footnote Source: Source

48

FLOW 4
Unit of measure

Header

Header

Header

Header

Text

Text

Text

Text

* Footnote Source: Source

49

FLOW 4 TITLE
Unit of measure

Header

Header

Header

Header

Text

Text

Text

Text

Text

* Footnote Source: Source

50

FLOW 5
Unit of measure

Header

Header

Header

Header

Header

Text

Text

Text

Text

Text

* Footnote Source: Source

51

FLOW 5 TITLE
Unit of measure

Header

Header

Header

Header

Header

Text

Text

Text

Text

Text

Text

* Footnote Source: Source

52

FLOW 6
Unit of measure

Header

Header

Header

Header

Header

Header

Text

Text

Text

Text

Text

Text

* Footnote Source: Source

53

FLOW 6 TITLE
Unit of measure

Header

Header

Header

Header

Header

Header

Text

Text

Text

Text

Text

Text

Text

* Footnote Source: Source

54

BLADES
Unit of measure

Text

Text

Text
Text
* Footnote Source: Source

55

BOX
Unit of measure Text Text

Text

Text

* Footnote Source: Source

56

BOX
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

57

CYCLE 1
Unit of measure

Text

Text

Text

* Footnote Source: Source

58

CYCLE 2
Unit of measure

Text

Text

* Footnote Source: Source

59

CYCLE 3
Unit of measure

Text

Text Text

* Footnote Source: Source

60

CYCLE 4
Unit of measure

Text Text

Text Text

* Footnote Source: Source

61

CYCLE 5
Unit of measure

Text Text

Text Text

Text

* Footnote Source: Source

62

CYCLE 6
Unit of measure

Text Text

Text Text

Text Text

* Footnote Source: Source

63

CYCLE 7
Unit of measure

Text

Text

Text Text

Text Text Text

* Footnote Source: Source

64

CYCLE 8
Unit of measure

Text

Text

Text Text

Text Text

Text

Text

* Footnote Source: Source

65

INCOMING
Unit of measure

Text Text

Text Text

Text Text

* Footnote Source: Source

66

RIBBON
Unit of measure

Text

Text

Text
Text

Text

* Footnote Source: Source

67

RING
Unit of measure

Text

Text

Text Text Text

* Footnote Source: Source

68

UPON 2
Unit of measure

Text

Text

* Footnote Source: Source

69

CONTINUOUS
Unit of measure

Text

Text
Text Text

Text Text Text Text

* Footnote Source: Source

70

CUTOUT
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

71

LINEAR A
Unit of measure

Text

Text

Text

* Footnote Source: Source

72

LINEAR B
Unit of measure

Text

Text Text

Text

* Footnote Source: Source

73

LINEAR C
Unit of measure

Text

Text

Text

* Footnote Source: Source

74

LINEAR D
Unit of measure

Text Text Text

* Footnote Source: Source

75

LINEAR E
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

76

LINEAR F
Unit of measure

Text

Text
Text

* Footnote Source: Source

77

LINEAR G
Unit of measure

Text Text

Text

* Footnote Source: Source

78

LINEAR H
Unit of measure Text

Text

Text

Text

* Footnote Source: Source

79

LINEAR I
Unit of measure

Text

Text

* Footnote Source: Source

80

LINEAR J
Unit of measure

Text

Text
Text

Text

* Footnote Source: Source

81

LINEAR K
Unit of measure

Text Text Text Text Text Text

* Footnote Source: Source

82

LINEAR N
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

83

LINEAR P
Unit of measure

Text Text Text

* Footnote Source: Source

84

LINEAR Q
Unit of measure

Text

Text

* Footnote Source: Source

85

PROPELLER
Unit of measure

* Footnote Source: Source

86

STEP 5
Unit of measure Text

Text

Text

Text
* Footnote Source: Source

Text

87

2 ON 1
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

88

AGAINST
Unit of measure

Text Text Text

Text Text Text

* Footnote Source: Source

89

AT WORK
Unit of measure

Text

Text

Text

Text

Text
* Footnote Source: Source

90

COUPLED HORIZ
Unit of measure

Text

Text

* Footnote Source: Source

91

COUPLED VERT
Unit of measure

Text

Text

* Footnote Source: Source

92

FOCUSED
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

93

FORCES AT WORK
Unit of measure

New entrant

Suppliers

Industry competitors

Buyers

Substitutes

* Footnote Source: Source

94

PARALLEL
Unit of measure

Text

Text

Text

* Footnote Source: Source

95

SPLIT
Unit of measure

Text

Text

Text

Text

* Footnote Source: Source

96

SURROUND
Unit of measure

Text

* Footnote Source: Source

97

TWISTED
Unit of measure

Text

Text

* Footnote Source: Source

98

UP & AWAY
Unit of measure

Text

Text

* Footnote Source: Source

99

UP & DOWN
Unit of measure

Text

Text

* Footnote Source: Source

100

2S-5S
Unit of measure The people in the organization, considered in terms of corporate demographics, not individual personalities The processes and The way procedures through managers which things get done Staff collectively from day to day A coherent set behave with of actions aimed Systems Style respect to use at gaining a of time, Skills sustainable Strategy attention, advantage and symbolic over competition Capabilities actions Shared possessed by Structure Values the organization Those ideas of what as a whole as is right and desirable distinct from the The organization chart (in corporate and/or individuals. and accompanying individual behavior) Some companies baggage that show which are typical of the perform who reports to whom organization and extraordinary and how tasks are common to most of its feats with both divided up and members ordinary people integrated
* Footnote Source: Source 101

3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients

Competitors

Suppliers

* Footnote Source: Source

102

3S-4S
Unit of measure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and A coherent set of integrated actions aimed at The people in gaining a sustainable the organization, advantage considered in Structure over competition terms of corporate demographics, not individual personalities Strategy Staff Style The way managers collectively behave with respect to use of time, attention and symbolic actions

Capabilities possessed by the organization as a whole as distinct from Skills the individuals. Some companies Shared values perform extraordinary feats with ordinary people Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members
* Footnote Source: Source

Systems

The processes and procedures through which things get done from day-to-day
103

7S
Unit of measure The way managers collectively behave with respect to use of time, attention and symbolic actions Style

A coherent set of actions aimed at gaining a sustainable advantage over competition Strategy

Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people

Skills Shared values

Staff The people in the organization, considered in terms of corporate demographics, not individual personalities

Systems

Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members

Structure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated

The processes and and procedures through which things get done from day-to-day

* Footnote Source: Source

104

BUSS PORTFOLIO
Unit of measure

Competitive position

Low

Medium

High

Low

Medium

High

Product/market attractiveness
* Footnote Source: Source 105

CHANGE BOARD
Unit of measure

Commitment Change vision Conviction Courage

Capability Individual activity Enabling devices

Chief Executive Leadership groups Down the line External constitution

* Footnote Source: Source

106

DELTA P
Unit of measure

? Accurate measurement ? ?
of action and results Clear accountabilities Early wins

? Flow of 2-way communications ? People’s understanding, belief
and contribution to act on vision and action plans

Visible demonstration of new vision and values by client leadership

? Implementation or
Performance Measurement Communications near implementation of required structure and systems

Vision and Leadership

Delta Problem Solving Process

P

Organizational Infrastructure People Development

? Action plans sufficient to
? ?
achieve goals Agreement on objectives by line management Management of highinvolvement process

? Client managers
(particularly middle management) have skill to lead program implementation Change in actual behavior
107

?

* Footnote Source: Source

MACS
Unit of measure

? Industry attractiveness ? Competitive position ? Restructuring/rationalization opportunities

Value-creation potential in business unit High Relative ability to extract value Natural owner ? Corporate center skills ? Business unit linkages ? Taxation/ valuation differences Retain and give top priority Medium Retain and give priority Low Retain and manage for code or liquidate Divest or liquidate

“One of the pack”

Probably divest

Divest

* Footnote Source: Source

108

MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy Configuration

Systems

Research Focus

Organization Make vs. Buy

Labor Policy

Process Design

Product Design

* Footnote Source: Source

109

PENTAGON
Unit of measure

1

2 Restructuring framework

5

3

4

* Footnote Source: Source

110

PRICE BENEFIT
Unit of measure

Benefit
Competitive advantage

Competitive disadvantage Price

* Footnote Source: Source

111

SMILE CHART
Unit of measure

Appraise performance and prospects 1 Develop strategy

Bottom up action programs 8

2 3

7

Top down action programs

4 Redesign pivotal jobs 5 Design the skill building process
* Footnote Source: Source

6 Assess change readiness

112

STRAT GAMEBOARD
Unit of measure

3.

2.

Create and pursue a unique advantage

Resegment the market to create a 1. niche Do more and better of the same

4. Exploit unique advantage industrywide

When to compete

* Footnote Source: Source

113

STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1 Budget planning

Forecast based planning

Externally orientated planning

Strategic management

Meet Predict the Think Create the budget and future strategically future schedule Value system
* Footnote Source: Source

114

TREE PRODUCTIVITY
Unit of measure Selling margin Contribution Effectiveness Contribution Available selling time Sales Selling rate Sales Available selling time Utilization Available selling time Total sales time Efficiency Available selling time Total selling costs Support leverage Total sales time Support costs Support intensity Support costs
* Footnote Source: Source

Productivity Contribution Total selling costs

Total selling costs
115

VALUE CREATION
Unit of measure

Improve core business performance

Redeploy assets

Maximize shareholder value

Adopt sound financing approach

Grow through cultural initiative

Grow through acquisition and/or merger

* Footnote Source: Source

116

VALUE SOURCES
Unit of measure Corporate center skills Industry restructure Internal controller

Client’s relative ability to extract value

Linkages between business units

Shared resources Transfer of capability Vertical integration

Differences in tax position Real Existence of non-cases objectives Financial ownership fit Perceived Inefficiencies in financial markets

Difference in valuation technique

* Footnote Source: Source

117

GANTT10
Unit of measure <##> Header Text

<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>

* Footnote Source: Source

118

GANTT15
Unit of measure ## Header Text ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##

* Footnote Source: Source

119

VENN 2
Unit of measure

Text

Text

* Footnote Source: Source

120

VENN 3
Unit of measure

Text

Text

Text

* Footnote Source: Source

121

CONFIDENTIAL

Frequently Used Template

Data Driven

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

AREA
Unit of measure

350 300 250 200 150 100 50
Label 3 Label 2 Label 1

0 1996
* Footnote Source: Source

1997

1998

1999

2000

2001

123

BAR
Unit of measure

Label 1

50 40

Label 2

Label 3

30 20

Label 4

Label 5

10

* Footnote Source: Source

124

BAR 2
Unit of measure Title Unit of measure Label 1 Title Unit of measure

50 40

Label 1

50 40

Label 2

Label 2

Label 3

30 20

Label 3

30 20

Label 4

Label 4

Label 5

10

Label 5

10

* Footnote Source: Source

125

BAR BUTTED
Unit of measure

40
Label 1

50 55 30

Label 2

40 50 20

Label 3

30 45 10

Label 4

25 30 5

Label 5

15 25

* Footnote Source: Source

126

BAR STACKED
Unit of measure

Series Label 1 Label 2

Series

Series

50

23

43

000

40

25

23

000

Label 3

30

45

23

000

Label 4

20

65

23

000

Label 5 10

96

23

000

* Footnote Source: Source

127

BAR STACKED 100%
Unit of measure

Series Label 1 Label 2

Series

Series

100%= 000 000

45 20 30 40 50 80

90

50 40

Label 3

70 60 50

30 20 10

000

Label 4

000

Label 5

000

* Footnote Source: Source

128

BUBBLE
Unit of measure

Title Unit of measure 700

600 500 400 300 200 100 0 0 50 Title Unit of measure
* Footnote Source: Source

Label 5 Label 6 Label 4 Label 3

Label 2
Label 1

100

150

200

250

129

COLUMN
Unit of measure

60 50 40 30 20

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

130

COLUMN 2
Unit of measure Title Unit of measure Title Unit of measure

76 67 67

76

45 30 20 20 30

45

Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

Label 1 Label 2 Label 3 Label 4 Label 5

131

COLUMN BUTTED
Unit of measure

80 70 60 50 40 30 20 30 40 40 50 50 60 60 70

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

132

COLUMN STACKED
Unit of measure 000 000 000 000 000

30

25 50 40

20 30 20 20

20
Series Series Series Series

20 20 20 20 20 20
Label 1

20

30
Label 2

40
Label 3

50

60

Label 4

Label 5

* Footnote Source: Source

133

COLUMN STACKED 100%
Unit of measure

100%=
Series

000

000

000

000

000

20

15 15

10 10

10 20

10 10 20

Series

20 40 35 20

Series

30 60

Series

30

35

40

50

Label 1
* Footnote Source: Source

Label 2

Label 3

Label 4

Label 5

134

COMBO PIE SEGMENT COLUMN
Unit of measure Title Unit of measure Title Unit of measure 100% = 000

Label 5

10
Label 4

30
10 45 Label 1

Series

30
Label 3 15

Series

20
20
Label 2

Series

20
Label 1

Series

* Footnote Source: Source

135

COST CURVE
Unit of measure

Title Unit of measure 300

250
Label 4

Label 5

200 150 100 50
Label 1

Label 3

Label 2

0 0 50 Title Unit of measure 100 150 200

* Footnote Source: Source

136

DUAL COLUMN LINE
Unit of measure Title Unit of measure Title Unit of measure

200 180 160 140 120 100 100 80 60 40 20 0 1990
* Footnote Source: Source

1,000 176 150 900 800 700 600 85 70 45 30 10 500 400 300 200 100 0 1991 1992 1993 1994 1995 1996 1997
137

DUAL LINE
Unit of measure Title Unit of measure 200 Title Unit of measure 1,000

180 160 140 120 100 80 60 40 20 0 1990
* Footnote Source: Source

900 800 700 600 500 400 300 200 100 0 1991 1992 1993 1994 1995 1996 1997

138

LINE
Unit of measure

600
Label 1

500 400 300 200 100 0 1990
* Footnote Source: Source

Label 2

Label 3 Label 4

1991

1992

1993

1994

1995

1996

1997

139

PIE
Unit of measure

Label 5

10
Label 4

10 45

Label 1

Label 3

15

20
Label 2

* Footnote Source: Source

140

PIE 2
Unit of measure

Title Unit of measure

Title Unit of measure

Label 5

Label 5

10
Label 4

10
Label 4

10 45 Label 1

10 45 Label 1

Label 3 15

Label 3 15

20
Label 2

20
Label 2

* Footnote Source: Source

141

RANGE HIGH LOW
Unit of measure

250

200

150

100

50

0 1990
* Footnote Source: Source

1991

1992

1993

1994

1995

1996

1997

142

SCATTER X & Y
Unit of measure

300 250 200 150 100 50 0 0
* Footnote Source: Source

50

100

150

200

143

WATERFALL BAR
Unit of measure

Label 1 Label 2

50 25

Label 3

45

Label 4

65

Label 5

185

* Footnote Source: Source

144

WATERFALL COLUMN
Unit of measure

80 20

20

20 20

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

145

CONFIDENTIAL

Frequently Used Template

Named Objects

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

ARROWS
Unit of measure

* Footnote Source: Source

147

DISCLAIMERS CLIENT
Unit of measure

* Footnote Source: Source

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.

148

DISCLAIMERS INTERNAL
Unit of measure

* Footnote Source: Source

This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.

149

DISCLAIMERS PRESENTATION
Unit of measure

* Footnote Source: Source

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

150

LEGENDS
Unit of measure

Legend Legend Legend

* Footnote Source: Source

151

MCKINSEY LOGO
Unit of measure

* Footnote Source: Source

152

MISC
Unit of measure

? ? –
* Footnote Source: Source 153

MOONS
Unit of measure

Legend Legend Legend

Low Medium High

Low Medium High

* Footnote Source: Source

154

STICKER
Unit of measure

STICKER

ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION

* Footnote Source: Source

155

STICKER OTHER
Unit of measure

DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE CONCEPTUAL PROPOSED

PRELIMINARY DRAFT PRELIMINARY ESTIMATE CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE ROUGH ESTIMATE

TO BE COMPLETED BACKUP HYPOTHESIS STRAW MAN REVISED

* Footnote Source: Source

156

WORLD MAP
Unit of measure

* Footnote Source: Source

157

CONFIDENTIAL

Frequently Used Template

Text

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

PPT TABLE 2
Unit of measure Heading Text Heading Text

* Footnote Source: Source

159

PPT TABLE 3
Unit of measure Heading Text Heading Text Heading Text

* Footnote Source: Source

160

PPT TABLE 4
Unit of measure Heading Text Heading Text Heading Text Heading Text

* Footnote Source: Source

161

PPT TABLE 5
Unit of measure Heading Text Heading Text Heading Text Heading Text Heading Text

* Footnote Source: Source

162

PPT TABLE 6
Unit of measure Heading Text Heading Text Heading Text Heading Text Heading Text Heading Text

* Footnote Source: Source

163

CONFIDENTIAL

Frequently Used Template

SEO VA

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

Unit of measure

? Text
Text

? Text
Text

? Text
Text

* Footnote Source: Source

165

Unit of measure

Title

Title

? Text

? Text

* Footnote Source: Source

166

Unit of measure

Title

Title

? Text

? Text

Text

* Footnote Source: Source

167

EXHIBIT TITLE

Title

?
Text

?
Text

Text

?
Text

* Footnote Source: Source

168

EXHIBIT TITLE
Title

?
Text

?
Text

?
Text

* Footnote Source: Source

169

EXHIBIT TITLE
Title Title

?
Text

?

?
Text

?

?
Text

?

* Footnote Source: Source

170

EXHIBIT TITLE
Title Title Title

?
Text

?

?

?
Text

?

?

?
Text

?

?

* Footnote Source: Source

171

2 COLUMN

Title

Title

? Text

? Text

* Footnote Source: Source

172

3 COLUMN

Title

Title

Title

? Text

? Text

? Text

* Footnote Source: Source

173

4 COLUMN

Title

Title

Title

Title

? Text

? Text

? Text

? Text

* Footnote Source: Source

174

5 COLUMN

Title

Title

Title

Title

Title

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

175

6 COLUMN

Title

Title

Title

Title

Title

Title

? Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

176

7 COLUMN
Title
Title Title Title Title

Title
Title Title Title

? Text

? Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

177

8 COLUMN

Text Text

Text Text

Text Text

Text Text

Text Text

Text Text

Text Text

Text Text

* Footnote Source: Source

178

3-STEP

Text
Text Text

? Text ? Text

Text

? Text

179

4-STEP

Text Text Text Text

? Text ? Text

? Text
Text

? Text

180

5-STEP

Text Text Text Text Text

? Text ? Text

? Text ? Text

Text

? Text

181

3 HORIZONTAL
Unit of measure

Text Text Text

? Text ? Text ? Text

? Text

? Text

? Text

* Footnote Source: Source

182

4 HORIZONTAL
Unit of measure

Text
Text Text Text

? Text ? Text ? Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

183

5 HORIZONTAL
Unit of measure

Text
Text Text

Text
Text

? Text ? Text ? Text

? Text ? Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

184

4-STEP
Unit of measure

Text
Text Text Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

185

FLOW 2
Unit of measure

Header

Header

? Text

? Text

* Footnote Source: Source

186

FLOW 2 TITLE
Unit of measure

Header

Header

? Text
Text

? Text

* Footnote Source: Source

187

FLOW 3
Unit of measure

Header

Header

Header

? Text

? Text

? Text

* Footnote Source: Source

188

FLOW 3 TITLE
Unit of measure

Header

Header

Header

? Text
Text

? Text

? Text

* Footnote Source: Source

189

FLOW 4
Unit of measure

Header

Header

Header

Header

? Text

? Text

? Text

? Text

* Footnote Source: Source

190

FLOW 4 TITLE
Unit of measure

Header

Header

Header

Header

? Text
Text

? Text

? Text

? Text

* Footnote Source: Source

191

FLOW 5
Unit of measure

Header

Header

Header

Header

Header

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

192

FLOW 5 TITLE
Unit of measure

Header

Header

Header

Header

Header

? Text
Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

193

HORIZONTAL FLOW 3
Unit of measure Title Text

? Text

? Text
Text

? Text
Text

* Footnote Source: Source

194

HORIZONTAL FLOW 4
Unit of measure Title Text

? Text

? Text
Text

? Text
Text

? Text
Text

* Footnote Source: Source

195

HORIZONTAL FLOW 5
Unit of measure Title Text Title

? Text

? Text

? Text
Text

? Text

? Text
Text

? Text

? Text
Text

? Text

? Text
Text

? Text

* Footnote Source: Source

196

HORIZONTAL FLOW 6
Unit of measure Title Text Title

? Text ? Text

? Text ? Text ? Text

Text

? Text
Text

? Text
Text

? Text
? Text ? Text

? Text
Text

? Text
Text

* Footnote Source: Source

197

HORIZONTAL FLOW 7
Unit of measure
Title Text Title

? Text ? Text

? Text ? Text ? Text ? Text ? Text ? Text ? Text

Text

? Text
Text

? Text
Text

? Text
Text

? Text
Text

? Text
Text

* Footnote Source: Source

198

FLOW WITH SHOCK 1
Unit of measure

Title

Header

Header

Header

? Text

? Text

? Text

? Text

* Footnote Source: Source

199

FLOW WITH SHOCK 2
Unit of measure

Header

Header

Header

Title

Text

? Text

? Text

? Text

? Text

Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

200

FLOW WITH 3 COLUMN
Text Text Text

? Text
Text

? Text

? Text

? Text
Text

? Text

? Text

? Text
Text

? Text

? Text

? Text
Text

? Text

? Text

? Text
Text

? Text

? Text

* Footnote Source: Source

201

FLOW WITH 2 COLUMN
Text Text

? Text
Text

? Text

? Text
Text

? Text

? Text
Text

? Text
Text

? Text
Text

? Text

? Text
Text

? Text

* Footnote Source: Source

202

SQUARE FLOW
Unit of measure

Text ? Text

Text ? Text

Text ? Text

Text ? Text

* Footnote Source: Source

203

FRAMEWORK
Unit of measure

Text ? Text

Text ? Text

Text ? Text

Text ? Text

* Footnote Source: Source

204

Unit of measure

Title

Title

? Text

? Text

* Footnote Source: Source

205

Unit of measure

Title

Title

? Text

? Text

* Footnote Source: Source

206

Unit of measure Title

Title

? Text

? Text

Title

Title

? Text

? Text

* Footnote Source: Source

207

Title

Title

? Text

? Text

xxxxx
Title Title

? Text

? Text

208

Unit of measure

Title

Title

Title

?

?

?

* Footnote Source: Source

209

Unit of measure

Title

Title

? Text

? Text

Title

* Footnote Source: Source

210

Unit of measure

? Text
Text

Text

Text

Text

? Text

? Text

* Footnote Source: Source

211

Unit of measure

? Text
Text

? Text
Text Text Text

? Text

? Text
Text Text

? Text

* Footnote Source: Source

212

SCP

External shock

S tructure

C onduct

P erformance

? xxxx

? xxx

? xxxx

? xxxx

* Footnote Source: Source

213

Unit of measure

Text

Text

Text

Text

? Text
Text

? Text

? Text

? Text

? Text
Text

? Text

? Text

? Text

* Footnote Source: Source

214

Unit of measure
Text

Text

Text

Text

Text

? Text
Text

? Text

? Text

? Text

? Text
Text

? Text

? Text

? Text

* Footnote Source: Source

215

Unit of measure
Text

Text

Text

Text

Text

Text

Text

? Text
Text

? Text

? Text

? Text

? Text

? Text

? Text
Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

216

Unit of measure
Text

Text

Title

Title

Title

Title

Title

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

217

Unit of measure
Text Text Text Text Text Text Text Text Text Text

Text

Text

Text Text Text

Text Text Text Text Text Text Text Text Text

Text

Text

Text

* Footnote Source: Source

218

Unit of measure
Title

?
Text

?
Text Text

?
Text Text

?
Text

?
Text Text

?
Text

* Footnote Source: Source

219

Title

Title

Title

Title

? Text
Text

? Text

? Text
Text Text

? Text

? Text
Text

? Text

* Footnote Source: Source

220

TEAM STRUCTURE
Title

?

Title

Client

McKinsey

Expert group

?

?

?

?

* Footnote Source: Source

221

Unit of measure

Text

Text

* Footnote Source: Source

222

Unit of measure

Text

Text

Text

Text

Text

* Footnote Source: Source

223

Unit of measure

Title

Title ? Text

Title ? Text

Title ? Text

Title Title

* Footnote Source: Source

224

Unit of measure

Title

Title ? Text

Title ? Text

Title ? Text

Title ? Text

Title Title

* Footnote Source: Source

225

Title

Title ? Text

Title ? Text

Title ? Text

Title

226

Unit of measure

Text ? Text Text ? Text

* Footnote Source: Source

227

Title

Sub title

Sub title

? ? ?

? ? ?

Risk management

228

Unit of measure

Text

Text

? Text

? Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

229

CYCLE 2
Unit of measure

? Text

? Text

Text

Text

* Footnote Source: Source

230

CYCLE 2
Unit of measure

? Text

? Text

Text

Text

* Footnote Source: Source

231

CYCLE 3
Unit of measure

? Text

Text

? Text

? Text
Text

Text

* Footnote Source: Source

232

CYCLE 3
Unit of measure

? Text

Text

? Text

? Text
Text

Text

* Footnote Source: Source

233

CYCLE 4
Unit of measure

? Text

? Text

Text
Text

? Text
Text Text

? Text

* Footnote Source: Source

234

CYCLE 4
Unit of measure

? Text

? Text

Text
Text

? Text
Text Text

? Text

* Footnote Source: Source

235

CYCLE 5
Unit of measure

? Text

? Text

Text Text

? Text
Text Text

? Text

Text

? Text

* Footnote Source: Source

236

CYCLE 5
Unit of measure

? Text

? Text

Text
Text

? Text
Text Text

? Text

Text

? Text

* Footnote Source: Source

237

CYCLE 6
Unit of measure

? Text

? Text

Text Text

? Text
Text Text

? Text

Text

? Text

Text

? Text

* Footnote Source: Source

238

CYCLE 6
Unit of measure

? Text

? Text

Text Text

? Text
Text Text

? Text

Text

? Text

Text

? Text

* Footnote Source: Source

239

FORCES AT WORK
Unit of measure Text ? Text

Text ? Text Text ? Text

Text ? Text

Text ? Text

* Footnote Source: Source

240

2 BY 2 MATRIX
Unit of measure

High

? Text

? Text

Text

? Text

? Text

Low High Text
* Footnote Source: Source

Low

241

2 BY 3 MATRIX
Unit of measure

? Text
High

? Text

? Text

Text

? Text
Low

? Text

? Text

Low

Medium Text

High

* Footnote Source: Source

242

3 BY 3 MATRIX
Unit of measure

? Text
High

? Text

? Text

? Text
Medium Text

? Text

? Text

? Text
Low

? Text

? Text

Low

Medium Text

High

* Footnote Source: Source

243

4 BY 3 MATRIX
Unit of measure

? Text
High

? Text

? Text

? Text

? Text
Medium Text

? Text

? Text

? Text

? Text
Low

? Text

? Text

? Text

1

2 Text

3

4

* Footnote Source: Source

244

4 BY 3 MATRIX
Unit of measure

? Text
4

? Text

? Text

? Text

? Text
3

? Text

? Text

? Text

Text

? Text
2

? Text

? Text

? Text

? Text
1

? Text

? Text

? Text

1

2 Text

3

4

* Footnote Source: Source

245

STUDY OBJECTIVE
Unit of measure

Text

? Text

? Text

? Text

? Text

* Footnote Source: Source

246

LEVEL 03
Unit of measure

? Text
Text

? Text
Text

? Text
Text

* Footnote Source: Source

247

LEVEL 04
Unit of measure

? Text
Text

? Text
Text

? Text
Text

? Text
Text

* Footnote Source: Source

248

LEVEL 09
Unit of measure

? Text
Text Text

? Text
? Text ? Text ? Text ? Text ? Text ? Text ? Text

Text
Text Text

Text
Text Text Text

* Footnote Source: Source

249

GANTT – 4 WEEK
Unit of measure

Text

Text

Text

Text

Text

? Text

? Text

? Text

* Footnote Source: Source

250

Unit of measure

Text

Text

Text

Text

Text

Text

Text

? Text

? Text

? Text

* Footnote Source: Source

251

Unit of measure Text Text Text

Text

Text

Text

Text

Text

Text

Text

Text

? Text

? Text

? Text

* Footnote Source: Source

252

Unit of measure

Text Text

Text

Text

Text Text Text Text Text Text Text Text Text Text Text Text

? Text

? Text

? Text

* Footnote Source: Source

253

Unit of measure
Text Text 1 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

254

Unit of measure
Text Text 1 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4 1 Text 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

255

Unit of measure
Text Text Text Text Text Text Text 1 2 3 4

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

256

Unit of measure
Text Text Text Text Text Text Text Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

257

Unit of measure
Text Text Text Text Text Text Text Text Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

258

Unit of measure
Text Text Text Text Text Text Text Text Text Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

? Text

? Text

? Text

* Footnote Source: Source

259

Unit of measure
Text Text Text Text Text Text Text Text Text Text Text

1234123412341234123412341234 12341234 1234

? Text

? Text

? Text

* Footnote Source: Source

260

Unit of measure

Text Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 12 3 4 1 2 3 4 1 2 3 4 12 3 4 1 2 3 4 1 2 3 4 1 23 4

? Text

? Text

? Text

* Footnote Source: Source

261

Unit of measure

Text
Text 1 2 3 4 5 6 7 8 9 10 11 12

? Text

? Text

? Text

* Footnote Source: Source

262

Unit of measure

Text Text

Text

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

? Text

? Text

? Text

* Footnote Source: Source

263

Unit of measure

Text Text Responsibility Mon Tue Wed Thu Fri

? Text

? Text

? Text

* Footnote Source: Source

264

Unit of measure

Text Text Responsibility M T W T F M T

Text W T F

? Text

? Text

? Text

* Footnote Source: Source

265

Unit of measure

Text

Text

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10

Label 2

Label 2

Label 3

Label 3

Label 4

Label 4

Label 5

Label 5

* Footnote Source: Source

266

Unit of measure

Text

Text

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10
Text

Label 2

Label 2

Label 3

Label 3

Label 4

Label 4

Label 5

Label 5

* Footnote Source: Source

267

Unit of measure

Text

Text

Text

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10

Label 2

Label 2

Label 2

Label 3

Label 3

Label 3

Label 4

Label 4

Label 4

Label 5

Label 5

Label 5

* Footnote Source: Source

268

Unit of measure

Text

Text

Text

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10

Label 1

50 40 30 20 10
Text

Label 2

Label 2

Label 2

Label 3

Label 3

Label 3

Label 4

Label 4

Label 4

Label 5

Label 5

Label 5

* Footnote Source: Source

269

Unit of measure

Text

Text

Text

Text

Label 1

50

Label 1

50

Label 1

50

Label 1

50

Label 2

40

Label 2

40

Label 2

40

Label 2

40

Label 3

30

Label 3

30

Label 3

30

Label 3

30

Label 4

20

Label 4

20

Label 4

20

Label 4

20

Label 5

10

Label 5

10

Label 5

10

Label 5

10

* Footnote Source: Source

270

Unit of measure

Text

Text

Text

Text

Text

Label 1

50

Label 1

50

Label 1

50

Label 1

50

Label 1

50

Label 2

40

Label 2

40

Label 2

40

Label 2

40

Label 2

40

Label 3

30

Label 3

30

Label 3

30

Label 3

30

Label 3

30

Label 4

20

Label 4

20

Label 4

20

Label 4

20

Label 4

20

Label 5

10

Label 5

10

Label 5

10

Label 5

10

Label 5

10

* Footnote Source: Source

271

Unit of measure

Text

Text

Label 1

50 40 30 20 10 10 20 30 40

50

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

272

Unit of measure

Text

Text

Text

Label 1

50 40 30 20 10

50 40 30 20 10

50 40 30 20 10

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

273

Unit of measure

Text

Text

Text

Text

Label 1

50

50

50

50

Label 2

40

40

40

40

Label 3

30

30

30

30

Label 4

20

20

20

20

Label 5

10

10

10

10

* Footnote Source: Source

274

Unit of measure

Text

Text

Text

Text

Text

Label 1

50

50

50

50

50

Label 2

40

40

40

40

40

Label 3

30

30

30

30

30

Label 4

20

20

20

20

20

Label 5

10

10

10

10

10

* Footnote Source: Source

275

EXHIBIT TITLE
Unit of measure

Title Measure Label

Title Measure

Title Measure

80 70 60 50 40 30 20 10
Text

Label

80 70 60 50 40 30 20 10
Text

Label

80 70 60 50 40 30 20 10
Text

Label
Label Label Label Label Label

Label
Label Label Label Label Label

Label
Label Label Label Label Label

Label

Label

Label

* Footnote Source: Source

276

EXHIBIT TITLE
Unit of measure
Title Measure Title Measure

Label 1 Label 2
Label 3

60 50 40 30 20 10

Label 1 Label 2
Label 3

60 50 40 30 20 10

Label 4
Label 5 Label 6

Label 4
Label 5 Label 6

Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
* Footnote Source: Source

Title Measure

60 50 40 30 20 10

Label 1 Label 2 Label 3 Label 4 Label 5 Label 6

60 50 40 30 20 10

277

EXHIBIT TITLE
Unit of measure

Title Measure

Title Measure

Title Measure

Title Measure

Label
Label Label Label Label

80 70 60 50 40 30 20 10
Text

Label
Label Label Label Label

80 70 60 50 40 30 20 10
Text

Label
Label Label Label Label

80 70 60 50 40 30 20 10
Text

Label
Label Label Label Label

80 70 60 50 40 30 20 10
Text

Label Label
Label

Label Label
Label

Label Label
Label

Label Label
Label

* Footnote Source: Source

278

EXHIBIT TITLE
Unit of measure

Text

Text

60 50 40 30 20 20 30 40 50

60

Label 1

Label 2

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

279

EXHIBIT TITLE
Unit of measure

Text

Text

Text

60 50 40 30 30 40 50

60 50 40 30

60

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

* Footnote Source: Source

280

EXHIBIT TITLE
Unit of measure

Text

Text

Text

Text

60 50 40 30 30 40 50

60 50 40 30

60 50 40 30

60

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

* Footnote Source: Source

281

EXHIBIT TITLE
Unit of measure

Title Measure

Title Measure

60 50 40 30 20 20 30 40 50

60

Label 1

Label 2

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source: Source

282

EXHIBIT TITLE
Unit of measure

Title Measure

Title Measure

Title Measure

Text

50 40

Text

50 40

Text

50 40

30 20 20

30 20

30

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

Label Label Label Label 1 2 3 4

* Footnote Source: Source

283

EXHIBIT TITLE
Unit of measure

Title Measure

Title Measure

Title Measure

Title Measure

Text

50 40

Text

50 40

Text

50 40

Text

50 40

30 20 20

30 20

30 20

30

Label 3

Label 3

Label 3

Label 1

Label 1

Label 2

Label 4

Label 1

Label 2

Label 4

Label 1

Label 2

Label 4

Label 2

Label 3

* Footnote Source: Source

Label 4 284

EXHIBIT TITLE
Unit of measure
Title Measure Title Measure

20

30

40

50

60

70

80

90 50 60 70

80

90

20

30

40

Text Text Text Text Text Text Text Text

Text Text Text Text Text Text Text Text

Title Measure

Title Measure

20

30

40

50

60

70

80

90 50 60 70

80

90

20

30

40

Text Text Text Text Text Text Text Text

Text Text Text Text Text Text Text Text

* Footnote Source: Source

285

Unit of measure

Title (Measure)

20
Text

30

40

50

60

70

80

90

Text

Text

Text

Text

Text

Text

Text

Title (Measure) Title Measure

90 80 70 60 50 40 30 20

20
Text

30

40

50

60

70

80

90

Text

Text

Text

Text

Text

Text

Text

Title (Measure)

Text

Text

Text

Text

Text

Text

Text

Text

20
Text

30

40

50

60

70

80

90

Text

Text

Text

Text

Text

Text

Text

Title (Measure)

20
Text * Footnote Source: Source

30

40

50

60

70

80

90

Text

Text

Text

Text

Text

Text

Text

286

Unit of measure

Title (Measure)

20
Title (Measure) Text

30
Text

40
Text

50

60

70

Text

Text

Text

20
Title (Measure)

30

40

50

60

70

Title (Measure)

20
Text

30
Text

40
Text

50

60

70

Text

Text

Text

Text

Text

Text

Text

Text

Text

Title (Measure)

70 60 50 40 30 20

20
Text

30
Text

40
Text

50

60

70

Text

Text

Text

Title (Measure)

20
Text Text Text Text Text Text Title (Measure)

30
Text

40
Text

50

60

70

Text

Text

Text

Text

20

30

40

50

60

70

Title (Measure)

20
Text

30
Text

40
Text

50

60

70

Text

Text

Text

Text

Text

Text

Text

Text

Text

Title (Measure)

20
Text * Footnote Source: Source

30
Text

40
Text

50

60

70

Text

Text

Text

287

ROIC TREE ANALYSIS
Percent
Title

93.8

98.4

96.1

87.7

85.3

98
Title Title

99

00

01

02
Title

11.2 6.1 1.5 0.8

13.6 0.1 0.1

3.1 1.1 1.1

2.0

2.0

2.6

1.8

1.7

98

99

00

01

02

98
Title

99

00

01

02

98
Title

99

00

01

02

Title

13.8 37.0 50.4 0.0 98 0.0 99 0.0 00 0.0 01 0.0 02 98

18.3

23.4

15.6

15.7

9.9
Title

2.5

1.8

99

00

01

02

98 48.2 25.9 -0.2 99 2.3
Title

99

00

01

02

Title

6.9

25.9

32.4

28.8

27.1

21.5

Title 15.6 13.7

11.4

9.7

10.6

98
Title

00

01

02 43.3

1.10 0.30 -0.26 98 01 02 99 00 01 0.30 0.04
Title

98
Title 27.8

99

00

01

02

98
Title

99

00

01

02

23.9 6.9 -0.2 99 2.3

02

62

60

43

30

20.5 9.3 8.4 9.7

27

1.9 -1.5 98 99 -4.0 00 -5.2 01 -4.7 02

98

00

98

99

00

01

02

98
Title

99

00

01

02
Title

7.9

7.5

8.0 5.5 -5.0 -4.2 02 98

18.8 12.1

13.7

13.5

98

99

00

01

99

00

01

02

288

EXHIBIT TITLE
Unit of measure

Text
100%= 000 Series Series 000 000 000 000

Text
100%= 000 Series Series 000 000 000 000

20 20

15 15

10 10

10 20 20

10 10 20

20 20

15 15

10 10

10 20 20

10 10 20

40 35
Series

40 35
Series

30 50 60

30 50 60

Series

30

35

40

Series

30

35

40

Label Label Label Label Label 1 2 3 4 5

Label Label Label Label Label 1 2 3 4 5

* Footnote Source: Source

289

EXHIBIT TITLE
Unit of measure

Text

Text

Text

100%= 000

000

000

000

000

100%= 000

000

000

000

000

100%= 000

000

000

000

000

Series

20

15 15

10 10

10 20

10
Series

20

15 15

10 10

10 20

10
Series

20

15 15

10 10

10 20

10 10 20

10 20
Series

10 20
Series

Series

20 40 35 20

20 40 35 20

20 40 35 20

Series

30 60 50

Series

30 60 50

Series

30 60 50

Series

30

35

40

Series

30

35

40

Series

30

35

40

Label Label Label Label Label 1 2 3 4 5

Label Label Label Label Label 1 2 3 4 5

Label Label Label Label Label 1 2 3 4 5

* Footnote Source: Source

290

EXHIBIT TITLE
Unit of measure
Title Measure 100%= 000 Series Series Series Series 000 000 000 000 000 000 000 Title Measure 100%= 000 Series Series Series 000 000 000 000 000 000 000

20 20 30 30
Text

15 15 35

10 10 40

10 20 20

10 10 20

10 10 20

10 10 20

10 10 20

20 20 30 30
Text

15 15 35

10 10 40

10 20 20

10 10 20

10 10 20

10 10 20

10 10 20

35
Text

40
Text

50

60

60

60

60
Series

35
Text

40
Text

50

60

60

60

60

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Title Measure 100%= 000 Series Series Series Series 000 000 000 000 000 000 000

Title Measure 100%= 000 Series Series Series 000 000 000 000 000 000 000

20 20 30 30
Text

15 15 35

10 10 40

10 20 20

10 10 20

10 10 20

10 10 20

10 10 20

20 20 30 30
Text

15 15 35

10 10 40

10 20 20

10 10 20

10 10 20

10 10 20

10 10 20

35
Text

40
Text

50

60

60

60

60
Series

35
Text

40
Text

50

60

60

60

60

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

* Footnote Source: Source

291

Unit of measure

Title Measure
100% = xxxx Label 4 Label 3

Title Measure
100% = xxxx Label 4 Label 3

10 10 45 Label 5

10 10 45 Label 5

Label 2

15 20
Label 1

Label 2

15 20
Label 1

* Footnote Source: Source

292

Unit of measure

Title Measure 100% = xxxx Label 4 Label 3

Title Measure 100% = xxxx Label 4 Label 3

Title Measure 100% = xxxx Label 4 Label 3

10 10 45 Label 5

10 10 45 Label 5

10 10 45 Label 5

Label 2 15

Label 2 15

Label 2 15

20
Label 1

20
Label 1

20
Label 1

* Footnote Source: Source

293

Unit of measure
Title Measure 100% = xxxx Label 4 Label 3 Label 2 Title Measure 100% = xxxx Label 4 Label 3

10 10 45 Label 5 15 20
Label 1

10 10 45 Label 5 15 20
Label 1

Label 2

Title Measure

Title Measure

100% = xxxx
Label 4

100% = xxxx
Label 4

Label 3
Label 2

10 10 45 Label 5 15 20
Label 1

Label 3
Label 2

10 10 45 Label 5 15 20
Label 1

* Footnote Source: Source

294

Unit of measure

Title Measure

Title Measure

350 300 250 230 200 150 100 50 89 0 1990 120 130 165 175 245 267 278 250

298

350 300 250 230 200 245 267 278 250

298

180

150 100 50 89 120 130

165

175

180

91

92

93

94

1995

0 1990

91

92

93

94

1995

* Footnote Source: Source

295

Unit of measure

Title Measure

Title Measure

Title Measure

350 300 250 230 200 150 100 50 89 120 130 165 175 180 245 267 278 250 298

350 300 250 230 200 150 100 50 89 120 130 165 175 180 245 267 278 250 298

350 300 250 230 200 150 100 50 89 120 130 165 175 180 245 267 278 250 298

0 1990

91

92

93

94

1995

0 1990

91

92

93

94

1995

0 1990

91

92

93

94

1995

* Footnote Source: Source

296

Unit of measure
Title Measure Title Measure

325 350 298 300 267 250 278 300 245 250 230 200 220 150 195 175 180 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997
Title Measure

325 350 298 300 267 250 278 300 245 250 230 200 220 150 195 175 180 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997
Title Measure

325 350 298 300 267 250 278 300 245 250 230 200 220 150 195 175 180 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997

325 350 298 300 267 250 278 300 245 250 230 200 220 150 195 175 180 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997

* Footnote Source: Source

297

Unit of measure
Title Measure

325 350 300 278 298 267 250 300 230 245 250 200 220 150 180 195 165 175 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997
Text Title Measure

325 350 300 278 298 267 250 300 245 230 250 200 220 150 180 195 165 175 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997
* Footnote Source: Source

298

Unit of measure
Title Measure

400 300 230 200 100 245

267

250

278

298

300

325

Title Measure

89 120 0 1990 1991

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

350 300 250 200 150 100 230

245

267

250

278

298

300

325

Title Measure

400

165 130

175

180

195

220

300 230 200 100

245

267

250

278

298

300

325

120 50 89 0 1990 1991

89 120 0 1990 1991

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

1992 1993 1994 1995

1996 1997
Title Measure

400 300 230 200 100 245

267

250

278

298

300

325

0 1990 1991
* Footnote Source: Source

89 120

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

299

Unit of measure

Title (Measure)

400 245 300 230 200 100 89 120 0 1990 1991
Title (Measure) Title Measure

267

250

278

298

300

325

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

350 300 250 200 150 100 230

245

267

250

278

298

300

325

400 245 300 230 200 100 89 120 0 1990 1991
Title (Measure)

267

250

278

298

300

325

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

165 120 130

175

180

195

220

50 89 0 1990 1991

1992 1993 1994 1995

1996 1997

400 245 300 230 200 100 89 120 0 1990 1991
Title (Measure)

267

250

278

298

300

325

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

400 245 300 230 200 100 89 120 0 1990 1991
* Footnote Source: Source

267

250

278

298

300

325

130

165

175

180

195

220

1992 1993 1994 1995

1996 1997

300

STICKER AND OTHERS
EXAMPLE ESTIMATE PROPOSED BACK UP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERY PRELIMINARY

STICKER AUTOMAKER
EXAMPLE BACK UP REVISED

ESTIMATE TENTATIVE HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE CONFIDENTIAL PRELIMINARY VERY PRELIMINARY WORK IN PROGRESS

CONCEPTUAL PRELIMINARY

ROUGH ESTIMATE

TO BE COMPLETED

ROUGH ESTIMATE TO BE COMPLETED

ONLY FOR DISCUSSION

ONLY FOR DISCUSSION WORK IN PROGRESS

301

High Medium Low

302

STICKER AND OTHERS

Text

Text

Text

303

MAPS

304

APPENDIX

305

END OF DOC

306


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