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Facebook中英对照术语表

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Facebook 中英对照术语表
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Instagram Business Instagram Business A collection of different products from a new business profile to a way to create ads within the Instagtam app, that provide businesses with a way to connect with customers on Instagram. used by different business types

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video ad 视频广告 A video used as advertisement on Facebook.

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privacy 隐私 A state of control of one's own personal information or content.

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unread 未读 A status indicating that you have not yet read a message.
1 来源:https://www.facebook.com/?sk=trans_glossary

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recharge shop 充值商店 A merchant from which a data pack can be purchased.

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preset study 预设调研 A preset study is a lift study that is created according to a template. It's the opposite of a 'custom study,' which is a freeform lift study.

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default ad 默认广告 An ad whose creative works for a general audience that runs as an alternative when the original ad in a campaign doesn't match an advertiser's target settings or placement size.

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weighted split 加权拆分对比 A type of split test in which a designated percentage of the advertiser's budget and reach is earmarked for one ad set in the test.

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Ads Manager 广告管理工具 An interface where you can view, make changes and access performance reports for all your
2 来源:https://www.facebook.com/?sk=trans_glossary

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campaigns, ad sets and ads.

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customize 自定 | 定制 To use tools provided by the system to design or tailor an experience to meet the user's needs. Used when the entity doing the customizing is an individual, not Facebook or the system.

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creative concept 创意理念 A body of assets, saved together, that have a common theme.

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emoji 表情 A small digital image or icon used to express an idea or an emotion in electronic communication

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secure browsing 安全浏览 A security feature that encrypts your activity on Facebook when you access it with the prefix https://.

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claimed tag 认领的标签 An html tag on an individual page of an advertiser’s site, unique to Atlas, that passes back all of the data about what people do on that page.
3 来源:https://www.facebook.com/?sk=trans_glossary

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unfollow 停止关注 To opt out of seeing content from a social media account and receiving notifications about that content.

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Page like 主页赞 The number of likes of a Facebook page as a result of an ad.

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Places Graph 地点图谱 Places Graph is a developer-facing product that gives businesses location information like number of check-ins, ratings, and addresses, and information about where their users are likely located based on their location.

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Snooze 暂不关注 A feature that enables users to stop seeing posts from a person, page or group for a period of time. Once the period of time has ended, the user will start seeing posts again.

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chat 聊天 On the Messenger Kids app, to call and/or message.
4 来源:https://www.facebook.com/?sk=trans_glossary

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touch 摸 To make contact with an object, interface, or surface with a body part.

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sponsored 赞助内容 Referring to ads that are paid for on Facebook or Instagram.

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live stream 直播 a live broadcast on Facebook that streams live video content from a variety of sources. A live stream is created with the Facebook Live API.

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login information 登录信息 The ID or credentials used to connect a person to a server or service.

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push 推 To use the body to move an object or body part away from oneself in a goal-oriented manner.

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Facebook Creator
5 来源:https://www.facebook.com/?sk=trans_glossary

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Facebook Creator A dedicated app for content creators that makes it faster and easier for content creators to make quality content, connect with their audience and creative community, and obtain insights on their growth.

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lock in 锁定 To secure the stated cost per result of a reach and frequency campaign. When a campaign is bought in the auction, the cost per result is unknown. In the reach and frequency buying type, the cost per result is fixed at the moment the campaign is purchased.

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outbound clickthrough rate 出站点击率 A Facebook ads reporting metric that measures the percentage of time that people saw your ad and performed an outbound click.

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buyer 买家 A person purchasing an item from another person or business.

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Live Creative Kit Live 创意包 A product in Facebook Live that gives video creators access to creative tools, such as frames, stickers, and other visual effects, to help create a consistent brand for their live videos.
6 来源:https://www.facebook.com/?sk=trans_glossary

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click-to-Messenger ads Messenger 直达广告 A Messenger ad type in the ads interface. Click-to-Messenger ads send people from ads in Facebook, Instagram and/or Messenger into Messenger conversations.

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look 看 To direct one's head to the position or direction of something specific to focus on it with one's eyes.

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campaign 广告系列 An ad or series of ads built around a single theme or set of attributes and delivered by an ad platform to a specific audience. A campaign is usually identified by names that include a variety of attributes that can include things like tactic, location, demographic, delivery, season, date, etc.

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default group 默认小组 A group within a Workplace community that every new user joins automatically.

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catalog segment 细分目录 A filtered group of items from a catalog that can be shared with another advertiser on Facebook. The
7 来源:https://www.facebook.com/?sk=trans_glossary

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ability of an advertising partner to make changes to a catalog segment is very limited and any changes do not impact the main catalog from which the catalog segment was shared.

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wink 抛媚眼 To send an animated winking notification to a recipient. A type of greeting notification.

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social impression 社交展示 An impression that contains information about the activity of Facebook friends of the audience.

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Eventbrite Eventbrite A website where event hosts can create event ticketing and registration pages and people can get tickets.

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home listing set 房源系列 A filtered group of home listings from an advertiser's catalog on Facebook.

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plan ID plan ID A unique series of numbers in Facebook ads that identify a reach and frequency campaign plan.
8 来源:https://www.facebook.com/?sk=trans_glossary

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flick 快速滑动 To swipe in a quick, short, ballistic manner.

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capture 拍摄 | 拍 To record a photo or video.

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ad earnings 广告收入 Money earned from ad breaks in videos.

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unpublished Page post 主页隐藏帖 A Page post created in Power Editor that appears in News Feed, but not on the Page.

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placement 版位 The specific location an ad will be shown on a website or app. In the context of Facebook ads, this refers to the types of locations within Facebook properties where an ad can be shown, like News Feed, right column or Instagram. In the context of Facebook Audience Network, this refers to the area on a developer's app or website that they design to show an ad.
9 来源:https://www.facebook.com/?sk=trans_glossary

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Year in Review 年度回顾 A selection of photos someone shared or was tagged in over the course of the calendar year that they can choose to share on their Timeline.

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drop 放 To use the body to release a digital or physical object that you were holding on to. The opposite of "grab."

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Wit.ai Wit.ai A natural language platform that makes it easy for developers to build applications and devices that you can talk or text to.

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Advertiser Outcome Score Advertiser Outcome Score A measurement system that evaluates the effectiveness of an ad placement to drive outcomes for advertisers.

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below 下方
10 来源:https://www.facebook.com/?sk=trans_glossary

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Referring to being located after, beneath, below or under something else.

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Ad Staging 广告分步测试 A web-based tool for advertisers to create, save drafts of and preview Instagram ads and to submit images/text from upcoming campaigns for review.

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rotate 转动 To move the body, or use the body to move an object, in a circular direction wholly or partly around an axis or point. "Rotate" is a finer, more controlled movement than "turn" where the circular movement occurs close to or on the axis.

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cost per action 单次操作费用 A cost to the advertiser each time an action is taken because of an ad.

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top 最相关 Pertains to content that is popular with your friends, people who share your interests, people who have liked the same pages, belong to similar groups, live nearby, are in your age range, or any other demographic data in common.

11 来源:https://www.facebook.com/?sk=trans_glossary

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unique 2-second continuous video views 持续观看视频达 2 秒的独立用户人数 The number of people who watch a video for 2 continuous seconds or more, with at least 50% of ad pixels in view.

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RSS feed RSS 源 A feed that uses a family of standard web feed formats to publish frequently updated information.

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people 人群 More than one individual (person).

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automated waterfall optimization 广告网络自动优化 A method publishers use to optimize which ad network their app or website gets ads from. It works by automatically prioritizing and ordering integrated ad networks based on the total potential revenue of the ads they deliver.

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Sales Outcomes 销售成效 A suite of Facebook measurement solutions products that helps businesses understand how their media spend directly impacts sales results.
12 来源:https://www.facebook.com/?sk=trans_glossary

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automatic mediation 自动中介 A platform developers use to optimize which ads appear in their app. It works by connecting multiple ad networks to one platform and letting the platform automatically determine the best ad to send to the publisher's app.

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friends list 好友名单 A person's entire list of Facebook friends.

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Live API Live API An API that allows you to create a live broadcast on Facebook that streams live video content from a variety of sources.

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publicly available information 公开信息 Data that we collect from third-party sources, like online voting records, in order to expand our demographics, interests and behavior targeting for ads.

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request 请求
13 来源:https://www.facebook.com/?sk=trans_glossary

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To ask for something.

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outro video 片尾视频 A short video that plays after a Facebook video ends.

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video clip 小视频 | 视频片段 A shortened form of media in video format.

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gallery 图库 In the Messenger Kids app, a collection of photos that are saved locally on the device and users can edit and send them to their contacts.

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vehicle set 汽车系列 A filtered group of vehicles from an advertiser's catalog on Facebook.

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share extension 分享插件 A feature capability of a Workplace integration that extends Composer, allowing people to share content (like presentations on Dropbox) and other objects (like Jira tickets) in their posts.
14 来源:https://www.facebook.com/?sk=trans_glossary

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Admin Panel 管理面板 On Workplace, an area where administrators can access analytics information and community management tools.

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Account Linking 帐户绑定 A feature that allows bots to invite users to log-in using their own authentication flow, and to receive a Messenger page-scoped ID (PSID) upon completion.

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Draw It 画画看 A live video broadcasting format in which the broadcaster uses a draw tool in the Live composer to make sketches for the audience to guess what is being drawn.

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pack 流量包 A specific amount of data purchased for a mobile phone.

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ROI ROI An economic indicator that is used to evaluate the effectiveness of an investment. It is calculated as the
15 来源:https://www.facebook.com/?sk=trans_glossary

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ratio of the amount gained or lost relative to the amount invested.

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temporary profile picture 临时头像 A photo that will remain a person's profile picture for a finite amount of time of their choosing before reverting back to the previous profile picture.

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groups for schools 学校小组 A feature in Facebook and Groups where students and faculty of a college or university can create or join specific school groups.

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Close Friends list 密友名单 A friend list that contains people you have indicated as close friends.

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voice call 语音通话 A non-video call done through Messenger in which the participants' cameras are off in the initial state. Can be 1:1 or group.

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disclaimer 广告赞助方
16 来源:https://www.facebook.com/?sk=trans_glossary

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A label to describe the information an advertiser adds to their political ad header to disclose who funded the ad. For example "Maria C. Lee for Senate" or "Women Voters of Ohio."

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use 使用 In the context of content that brings us into compliance with the GDPR (General Data Protection Regulation) on privacy regulation in the EU, to process data for a specific purpose, for example, to personalize the ads people see.

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View As 访客视图 A feature that lets people see what their Facebook profile looks like to the public or a specific friend.

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business identity 商家身份 How a business's presence is represented in ads, usually by a Facebook Page and/or an Instagram account.

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autofill 自动填写 To fill in information automatically.

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link
17 来源:https://www.facebook.com/?sk=trans_glossary

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链接 A hypertext link to a web page.

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Commerce IP Search 商业知识产权搜索 A tool that allows people to search Facebook Groups for appearances of a registered trademarks and report search results as a violation of rights.

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ads trafficker 广告经营商 A key user role in large advertising clients (agencies or internal digital marketing teams) that is responsible for implementing and editing campaigns across multiple ad platforms and formats. They use products like Facebook Ads Manager, Power Editor and Atlas heavily.

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authorization 授权 A process that gives someone permission to do something.

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Messenger Lite Messenger Lite A standalone version of Messenger for Android that offers the core features of Messenger for markets with slower than average internet speeds and a prevalence of basic Android smartphones.

18 来源:https://www.facebook.com/?sk=trans_glossary

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collect 收集 In the context of content that brings us into compliance with the GDPR (General Data Protection Regulation) on privacy regulation in the EU, to gather or receive with the purpose of using.

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Favorites list 常用项目 Bookmarked shortcuts that you can choose or customize.

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platform 政纲 A declaration of principles and policies adopted by a political party or a candidate

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backup payment method 备用支付方式 An additional payment method, charged only when the primary payment method on the account has failed.

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turn off 关闭 To deactivate, disable or shut off.

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Purchase Protection
19 来源:https://www.facebook.com/?sk=trans_glossary

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购物保护 A set of guarantees provided by Facebook to consumers who are buying goods from select merchants (initially on B2C Marketplace) that ensure that consumers are able to receive a refund if their order is not delivered; not as described; or if the transaction is unauthorized. It also offers protection to the buyer if the seller does not honor their stated return policy.

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Translate Facebook app Translate Facebook 应用 An environment within Facebook that lets people submit translations for Facebook strings.

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manage 管理 Manually directing the behavior of something.

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carrier homophily 运营商同质性 The percent of someone's Facebook friends who use the same carrier.

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ad network 广告网络 A company that gathers ads from different businesses and then sends them to websites or apps looking for ads.

20 来源:https://www.facebook.com/?sk=trans_glossary

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friend list 好友名单 A list in Facebook that you can create in order to categorize subsets of friends, for example, Close Friends or Acquaintances.

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guest 客人 A person who is going to an event on Facebook.

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process 处理 In the context of content that brings us into compliance with the GDPR (General Data Protection Regulation) on privacy regulation in the EU, to take any action on an item of data, including storing, transmitting, or sharing data with others.

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MTA MTA A statistical model that attempts to allocate credit for a "conversion" (ex. an online purchase) to multiple marketing channels, normally based on cookie/person-level click and/or view-based observational data.

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messages 消息互动量 In the Ads Interface, a campaign-level marketing objective that optimizes for messages sent from
21 来源:https://www.facebook.com/?sk=trans_glossary

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customers to businesses.

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ad set strategy 广告组策略 A type of variable an advertiser can choose to test when conducting a split test.

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multi-touch attribution 多点归因 The process of determining credit for each touchpoint on a conversion path.

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mobile device 移动设备 A wireless portable device like a cellular phone or tablet used to connect to the internet.

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paid 品牌合作 Referring to branded content on Instagram or Facebook in which the creator of the content is compensated by a business partner.

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Delivery Insights 投放成效分析 A data dashboard within Ads Manager/Power Editor where an advertiser can see a subset of delivery metrics, as well as key performance indicators, to determine the cause of performance changes.
22 来源:https://www.facebook.com/?sk=trans_glossary

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Mobile Uploads 手机上传 The Facebook album containing all of a person's mobile photos.

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Messenger ads Messenger 广告 Ads that appear in the Messenger home tab (in a user's Messenger inbox) that can be sent to the destination chosen during ads creation, such as an advertiser's website, an app or a Messenger conversation.

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featured Page 鸣谢主页 On Facebook, a Page selected by a video publisher to appear as a credited contributor in the Featuring card of a Show Page.

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call-to-action button 行动号召按钮 A clickable UI element on the Page surface or in feed intended to provoke a specific action from the audience.

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supporter badge 支持者徽章
23 来源:https://www.facebook.com/?sk=trans_glossary

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An type of badge on Facebook that is used to indicate that a person has helped fund a Page with a paid monthly subscription.

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churn 流失 To stop using a particular brand or service over a period of time.

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pull 拉 To exert force on something by physically taking hold of it and moving it toward oneself or the origin of the force.

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webview 网页视图 The ability to load webpages inside Messenger, thereby offering experiences and features that might be difficult to offer with message bubbles, such as picking products to buy, seats to book, or dates to reserve.

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campaign structure 广告系列架构 A structure that guides an advertiser from campaign objective to campaign to ad sets and finally to the ads.

24 来源:https://www.facebook.com/?sk=trans_glossary

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United States 美国 The United States of America (country)

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reactivate 重新激活 Restore (something) to a state of activity; bring back into action.

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measured ad recall lift 广告回想度提升衡量值 A metric tied to a brand lift study that that indicates the amount of the increase in ad recall.

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original equipment manufacturer 原始设备制造商 A company that produces parts and equipment that may be marketed by another manufacturer.

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update 更新 Modify to a more recent form.

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Instagram Instagram

25 来源:https://www.facebook.com/?sk=trans_glossary

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The social networking app for sharing photos and videos.

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Integrations Directory 集成工具库 The public repository for all Workplace integrations.

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mobile web articles 移动网文 Articles that are hosted on publisher owned and operated mobile sites.

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OEM OEM A company that produces parts and equipment that may be marketed by another manufacturer.

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digital badge 数字徽章 In Blueprint, a verifiable digital representation of an accomplishment. Badges are issued electronically to individuals who achieve Blueprint Certification and thus become Facebook Certified Professionals.

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3D post 3D 帖 A type of post that allows 3D art to be shared in its native format on News Feed.

26 来源:https://www.facebook.com/?sk=trans_glossary

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loading 正在加载 In the search product, a label to indicate that the server is preparing a SERP (search results page) or adding more results to a SERP.

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hug 抱抱 A type of greeting that sends a hugging animation to the recipient.

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Facebook Companies Facebook 旗下公司 The separate Facebook entities (Facebook, WhatsApp, Instagram, Oculus).

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superzoom 推镜 A type of video on Instagram that has been captured using Superzoom.

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issue 议题 An important topic or problem for debate or discussion

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test 测试
27 来源:https://www.facebook.com/?sk=trans_glossary

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In ads, a test refers to any ad campaign where the goal of running the campaign is to learn something specific about the effectiveness of a specific ad or the strategy driving the ad.

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question 问题 A sentence worded or expressed so as to elicit information.

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Direct 直传 A surface within Facebook where people send you privately shared photos or videos.

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partner account 合作伙伴帐户 In Events Manager, the third-party platform that is connected to ad accounts or business accounts on Facebook through a partner integration.

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organization 组织 | 机构 The business area one level down from a corporation.

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Memories 那年今天 A Facebook feature that shows things someone shared or was tagged in on the same date in different
28 来源:https://www.facebook.com/?sk=trans_glossary

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years.

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featured event 精选活动 A public event in a specific city that has been chosen by event curators.

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company account 公司帐户 The account of an organization that is part of Workplace by Facebook.

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press 按下 | 按 To perform the following finger movements against a touchscreen or other digital surface: long one-finger tap, lift.

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Actionable Insights Actionable Insights A Facebook analytics product that provides data to mobile carriers and OEMs on how their customers use their products on Facebook, how their network performs, and how they compare to other companies in the market.

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unit 单元
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A series of sequentially and thematically organized Facebook posts that teach something or organize resources within a social learning group.

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People Sets 工作组 On Workplace, a management feature allowing admins to group together users into defined 'sets', supporting a customized experience for people who meet specific criteria.

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Comment Shortcuts 评论浮窗 A feature that shows the user previews of comments on their Facebook posts (and replies to their own comments), even while using other apps.

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Facebook Products Facebook 产品 The apps and services offered by Facebook (e.g. Facebook, Messenger, social plugins, Internet.org, Workplace).

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data load 流量额度 A specific amount of data purchased for a mobile phone.

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monthly active users
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月活跃用户 A metric that measures the number of unique users during a specific measurement period, such as within the previous 30 days.

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audience saturation 受众饱和 A condition when an advertiser's performance starts to drop as ad frequency rises and reach tapers off, indicating that the audience is getting tired of the ad.

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Access Token Tool 访问口令工具 The developer tool on https://developers.facebook.com/ that generates temporary access tokens for the purpose of testing apps.

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Achievements API 成就 API An API that lets game developers publish achievements in their game and reward players with scores for completing those achievements.

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monitor 监控 Observe and check the progress or quality of (something) over a period of time; keep under systematic review.
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Chat Extension 功能插件 A feature that allows people to bring a bot into a conversation, where all the participants can interact with it at the same time.

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premiere 首播 The first showing of a movie, episode or video.

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churn 客户流失 Customers who stopped using a particular brand or service over a period of time.

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online 在线 Referring to the state of being online and available to interact with via chat or instant messaging.

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Mentions Mentions Facebook's social networking app for public figures.

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nod
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点头 To make a slight, quick downward bending forward of the head, as an assent, greeting, or command.

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always-on 长期推广 Referring to the state of being continually available or active

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data pack 流量包 A specific amount of data purchased for a mobile phone.

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payment information 支付信息 The details within one payment method.

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organic 自然 In the Facebook Attribution product, pertaining to touchpoints that the advertiser didn't pay for.

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conversion pixel 转化像素 A 1x1 pixel used to track if a person has landed or converted on a specific web page.

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call-to-action unit 行动号召版块 A promotional unit that appears natively, inline in Instant Articles, used by publishers to create direct relationships with readers by prompting specific actions.

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false news 虚假消息 Untrue, misleading or inaccurate news stories, as determined by an independent fact-checker.

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update 更新 An upgrade to the latest version of an app or program.

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daily 单日 Referring to the time period from 12 a.m. midnight to 11:59 p.m.

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badge 电子名片 A widget that allows you to share Facebook information (profiles, photos, Pages) on external websites.

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mention 提及
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To tag or reference a person, Page or topic in a post or comment.

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coworker 同事 A person with whom one works, typically someone in a similar role or at a similar level within an organization.

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ban 禁言 | 禁止…发言 To officially prohibit.

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Facebook Analytics Facebook 分析 A tool that helps businesses measure customer activity across mobile apps, websites, bots on Messenger and other Facebook products. Facebook Analytics shows businesses metrics like app installs, active users, logins, referrals and more.

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ad guideline 广告发布准则 Information about what kinds of ad content and practices are allowed or not allowed on the site.

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destination 目标位置
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The place where you want a person to end up after they click or tap on your ad.

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paid 付费 In the Facebook Attribution product, pertaining to touchpoints that the advertiser paid for.

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Gross Rating Point 总收视率 | 总覆盖率 A unit of measurement of audience size for TV advertisements, according to Nielsen. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals.

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done 完成 Referring to the state of being completed.

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Crossposted Video 交叉发布视频 A Facebook Pages feature that allows video publishers to distribute and manage a single video upload in multiple posts, so they do not need to upload a video file each time they want to create a post to accompany it.

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album
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相册 A named collection of photos on Facebook.

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OK 确定 Used to express assent, agreement, or acceptance.

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mobile number 手机号 The number associated with a mobile phone.

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Page attribution 主页合作 A connection established between a Page and a Show Page that has a working relationship. This feature helps viewers associate a show with a brand or company that has a Page.

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division 分部 | 分支机构 A principal sector within an organization.

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predicted 2-second continuous video view rate 持续观看达 2 秒的预估率 The percentage of estimated impressions that we predict will get a 2-second continuous video view.
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world effect 实境特效 A camera effect that uses spatial positioning to lock visual content to planes and objects in the world around you. Refers to both the broad technology and the specific effect/object.

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secret group 私密小组 A type of Facebook group where new members have to be added or invited by existing members, and only current and former members can see or find the group.

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pick 选择 To select from a number of possibilities.

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poll 问卷投票 | 问卷 | 投票 A feature that allows someone to collect opinions from members of a group or event.

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retailer 零售商 A merchant from which a data pack can be purchased.

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media plan 媒体方案 The section of a campaign that describes which publishers, placements and packages have been purchased for Atlas to serve ads.

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payment 支付 The amount of money that has been debited from an account.

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Nielsen DMA target population 尼尔森 DMA 目标受众 A potential audience for TV ads that is of a specific age and gender and is located in selected designated marketing areas, according to Nielsen

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creative tools 创意工具 Refers in aggregate to text and draw tools and all their variants (paint, erase, chalk, etc).

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trend 趋势 To extend in a (positive) direction.

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logged-out notification
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离线通知 A kind of push notification that a person can receive on their phone, tablet or device, even if they are not logged in to their Facebook account.

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politician 政界人士 A candidate seeking office or an appointed or elected government official.

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brand awareness 品牌知名度 A customers' ability to recall and recognize the brand.

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in development 开发中 Pertaining to a metric that is still being tested, even if it is launched publicly.

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donor 捐款人 A person who has donated money to a fundraiser or charitable organization on Facebook.

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screenshot 截图 An image of the data displayed on the screen of a computer or mobile device.
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poke 戳 | 戳一下 To send a specific type of notification (a “poke”) to a friend on Facebook.

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account spending limit 帐户花费上限 The overall monetary limit that can be spent via an ad account.

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upload 上传 To transfer data from one computer to another, usually from a local computer to the internet.

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structured message 结构化消息 A conversation experience that includes standard text messages integrated with buttons, images, lists, and more.

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cost per outbound click 单次出站点击费用 A Facebook ads reporting metric that measures the average cost for each outbound click.

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friend request
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加好友请求 A request sent to someone to add them as a friend on Facebook.

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device brand homophily 设备品牌同质性 The percent of someone's Facebook friends who use the same device brand.

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edition 文摘 A set of Instant Articles and other media cards that professional publishers can create and share with their audience on Facebook.

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mobile 移动 Referring to portable computing platforms, generally mobile phones but also tablets, software optimized for mobile computing platforms, or service providers for mobile computing platforms.

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work 工作 Referring to a feature of Facebook at Work.

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unique 独立
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Describing metrics that are associated to a distinct person.

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store visits (best estimate) 店铺访问量(最佳预测值) A metric shown to advertisers that counts the estimated number of times people visited their business locations as a result of their ads.

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extended data 更多数据 Information captured from a universal tag which records campaign-specific behaviors, such as order IDs or when people use coupon codes.

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text 短信 An electronic communication sent and received by cellular phone.

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disputed content 有争议内容 Information shared on Facebook that is or contains fake news as determined by an independent fact-checker and has the label “Disputed by {fact-checker}.”

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trafficking 广告管理
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The act of implementing and editing digital advertising campaigns in an ads system.

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Facebook Certified Planning Professional Facebook 广告策划认证专家 An individual who has been awarded the Facebook Certified Planning Professional certification. It is also the name of the final exam (the 322-101 Facebook Certified Planning Professional exam) that leads to achieving this certification.

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generate 生成 To cause something to arise or come about.

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statistical significance 统计显著性 A level of validity that is assigned to a split test result when the sample size is high enough and the margin of error low enough that it's unlikely it was produced by a sampling error.

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attribution model 归因模型 The logic that determines how credit is given to touchpoints for a conversion. The attribution model logic can be based on a rule or set of rules, or a statistical model.

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serve
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投放 To distribute an ad through a mobile app or a Facebook interface.

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conversion path 转化路径 In Facebook's Attribution interface, the sequence of touchpoints that lead to a single conversion.

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Reach (Cumulative) 覆盖人数(累计) The number of people who saw a particular ad sets' ads at least once over the lifetime of your campaign.

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measurement solution 成效衡量解决方案 A product that helps an advertiser measure [ad] performance.

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reach 覆盖人数 The number of people exposed to a medium at least once during a given period.

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employee 员工 | 工作人员 In Business Manager and Workplace, the name of an administrative role, referring to people who work
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within a company.

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best friend 小伙伴 In the Flash app, a friend that you share back and forth with frequently.

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purchase funnel 购买漏斗 A business marketing concept used to describe how a person moves from becoming aware of a product to ultimately deciding to purchase it.

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dynamic ad 动态广告 An ad type that can show a number of different products to an audience and choose the most relevant product to show to each individual in the audience.

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VPAID VPAID An industry-standard video advertisement format used by publishers to allow ads to seamlessly play in video players.

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broadcast 直播
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To transmit a live video over Facebook.

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Lip Sync Live 对嘴型直播 A live video broadcasting format in which the broadcaster can lip sync, dance or perform to a song of their choice.

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nametag 名片 A username screen that people can show and scan (to follow people when they meet in person) or send (to easily follow even when they're not in the same place).

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frequency 频次 | 频率 The rate at which something occurs or is repeated over a particular period of time or in a given sample.

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featuring 特别鸣谢 On Facebook, a section of Show Page used to recognize people involved in the cast or production of a show.

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company 公司
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A business organization.

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Community Standards 社群守则 Facebook policies that explain what type of sharing is allowed on Facebook, and what type of content may be reported and removed.

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Brand Outcomes 品牌成效 A suite of Facebook measurement solutions products that helps businesses measure the impact of media spend on brand perception and performance.

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example article 范文 A sample Instant Article created by the Facebook team that publishers can use as feature and formatting reference and inspiration. Example articles are located under the example tab of the Instant Articles library.

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spin 旋转 To move the body, or use the body to move an object, in a circular direction wholly or partly around an axis or point. "Spin" is a finer, faster movement than "rotate" where the circular movement occurs on the axis.
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Sad 心碎 One of the reactions you can choose to leave on a Facebook post, represented by a sad emoticon. When you choose Sad, you indicate sadness or sorrow about a post.

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show 节目 A type of episodic video content on Facebook that consists of a series of videos that have a shared narrative or theme, such as characters, topics or concepts that remain consistent across videos.

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backfill 回填 Ads that are sent to a website or app when other ad networks run out of ads to show. In the context of Facebook Audience Network, publishers show ads on their website from different ad networks. They setup backfill to make sure that if one of the ad networks doesn't have any ads to show, another network will send "backfill" ads instead. The goal is to always make sure ads are shown on an app or website.

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guide 导览 A catalog of video feeds people can browse to discover new videos.

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Facebook Safety Check
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Facebook 平安信使 A check-in notification tool in Facebook that allows people to quickly share that they're safe with friends and family during a disaster.

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personal description 个人描述 A summary or short biographical statement that a person can choose to add to their Facebook profile and show to the audience they select. This isn't the same as a person's public profile. This is a type of granular data permission (also known as "GDP") that a third-party developer app can ask permission to access in order to provide a feature or service.

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stream 投射视频 A currently playing video that is sent from one device to another for display.

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Workplace Standard Workplace 标准版 The basic-tier purchase plan for accessing Facebook Workplace and the alternative to the more comprehensive Premium plan.

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Standard 标准版 The basic-tier purchase plan for accessing Facebook Workplace and the alternative to the more
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comprehensive Premium plan.

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hold 长按 | 按住 | 抓 To use the body to maintain continuous physical contact with an object in a way that exerts control over its position or state in virtual or IRL space.

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control group 对照组 The group in an experiment or test for which none of factors in the test are variable. It's used as a benchmark to measure the effect of the test.

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Storyline 运动记录 A feature in the Moves app that shows a person's activity within one day, such as place history and times spent in or traveling between different locations.

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rewarded video 奖励式视频广告 | 奖励式视频 A type of video ad that is followed by a reward, for example, in-game credit or currency. The reward is the incentive for completing the video.

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push notification
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推送通知 A notification sent from a developer as part of a push campaign to a person using their app. Push notifications generally appear to people outside of the app on the lock screen of their devices or (on some device models/operating systems) as a banner at the top of the device screen.

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identity 身份信息 Information that can be associated with a person. Each person has a unique identifier, and advertisers can import their customer data from off of Facebook to match to each person.

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Translate Facebook Translate Facebook An environment within Facebook that lets people submit translations for Facebook strings.

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Direct Direct A surface within Instagram where people send you privately shared photos or videos.

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suggestions 智能推荐 Albums that the Moments app recommends you create based on photos you've taken.

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Flurry
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Flurry The name of Yahoo's ad network, which gathers ads from different advertisers and then sends them to apps or websites looking for ads.

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CPM target 目标千次展示收益 The CPM (average cost per 1000 impressions) that publishers want to earn, on average, for each Audience Network placement.

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quick reply 快速回复 Quick replies are suggested responses a person can choose from in order to easily send a message to a Page in Messenger.

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data source 数据源 A tool, connection, piece of code, or other object that collects information that can later be measured and analyzed.

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InMobi InMobi An ad network company that gathers ads from different advertisers and then sends them to apps or websites looking for ads.
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limit 限制 To control, limit or restrict something in an app or service.

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ID 编号 An abbreviation of "identification" or "identity".

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publication linking 电子刊物关联 The process whereby writers or journalists confirm their authorial relationship to a publication. This relationship allows the publication to link articles written by the writer or journalist to the author's Facebook Page or profile.

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unique outbound clickthrough rate 出站独立点击率 | 出站点击率 - 独立用户 A Facebook ads reporting metric that measures the percentage of people who saw your ad and performed an outbound click.

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continuous live video 超长直播 An unlimited live broadcast that is more than 4 hours long and is automatically expired after the
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broadcast ends.

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replies 回复次数 In Ads Interface, this is a type of optimization that involves delivering an advertiser's ads to people most likely to have a conversation with them through messages.

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data processor 数据处理方 A company or organization that processes personal data for a data controller. Under the EU General Data Protection Regulation (GDPR), data processors must satisfy contractual commitments to process data safely and legally.

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contact 联系人 On the Messenger Kids app, a person that kids can chat with. Must be approved by a parent or guardian.

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episode 集 | 剧集 A video that is part of the core content of a show. Every episode should be consistent with a show's storyline, theme or point of view.

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estimated ad recall lift 预估广告回想度提升 A metric that describes the estimated additional number of people who are likely to remember seeing an advertiser's ads if asked within 2 days.

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social learning group 社交学习小组 A type of Facebook group in which admins can create teachable topics through ordered, trackable posts.

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card 彩笺 A unit-based preset message or visual that is "baked in" and cannot be altered by the user. Offers something of artistic value and is designed to be shared in a private thread (i.e. not a post).

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card view 卡片视图 A single instance of a person viewing an image or video card from a carousel ad.

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bestie 好盆友 A friend in the Flash app that you share back and forth with more frequently than all of your respective friends and have maintained this status for the past 2 weeks.
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Auction Overlap Rate 竞拍重叠率 The percentage of times that a particular ad set overlapped in the auction with another ad set in the same account, causing it to be removed from the auction.

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recirculation unit 推荐文版块 A preview of additional articles that appears inside an Instant Article with the goal of getting readers to view more content from the same publication.

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greeting 问候 A type of animated notification that can be sent to friends and non-friends and conveys a warm, fun, and excited interactive tone. Greeting notifications are an extension of the Poke button in Facebook.

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brand poll 品牌情况问卷调查 A questionnaire on Facebook that collects people's responses to questions about ad recall or brand awareness.

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store visits (low estimate) 店铺访问量(最低预测值)
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Store visits (low estimate) is a metric shown to advertisers that counts the lowest possible estimated number of times people visited their business locations as a result of their ads.

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offline event 线下事件 An ads-related action or activity that happens "offline" – not on Facebook and not on an advertiser's website or app. Offline events may include store visits, leads, sales calls, in-store purchases, activity on third-party sites (such as eBay), etc.

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This or That 我想你们猜! A Facebook Live experience that uses augmented-reality effects to enable an interactive game.

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constituent badge 选民徽章 In Facebook political features, a title that appears next to your name on your communications with your specific representatives showing that you live in that representatives’ district and are one of their constituents.

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Audience Outcomes 受众成效 A suite of Facebook measurement solutions products that help businesses measure and optimize how well they reach their audiences.
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event source group 事件源组 In Business Manager, an object that contains a combination of event sources, like pixels, apps or offline events.

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Marketplace Marketplace A dedicated surface on Facebook for people to buy and sell with other people.

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import 导入 To bring (something, such as data) into a file, system, etc., from another source

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pull 拉 To tap and hold on an interface and then slowly move your finger to interact with an interface (for example, to refresh an app, or reveal a hidden option). Continuous contact with the interface controls the speed of this gesture. Pulling is slower and more controlled than swiping.

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sound collection 音频素材 A grouping of music and sound effects commissioned by Facebook for use by publishers and creators
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in their Facebook-related content such as videos.

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imported event 导入的活动 An event brought in from a source other than Facebook.

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waterfall 广告网络自动优化 An advertising strategy that lets publishers move their inventory from one market to the next to optimize for revenue.

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Bonfire Bonfire A video chat app in the Facebook family of apps that centers on users creating and joining bonfires (video chats) with their friends and friends of friends.

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even split 平均拆分 A type of split test wherein an advertiser's budget and reach are divided evenly between the ad sets involved in the test.

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Test and Learn 广告测试向导
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This is the name of a product in Ads Manager that helps advertisers run tests on their advertisements and learn about their results.

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playlist 播放列表 In Facebook, an aggregation of videos curated by a Show Page. Playlists can include episodes of a show and other videos.

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reference file conflict 参照文件冲突 A conflict that arises when two publishers add reference files containing the same content.

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Motion photo 动态照片 Motion photos are a camera capture format exclusive to the Samsung S7 or S7 Edge. Any time you capture a photo your phone will record a couple seconds of video leading up to the shutter button being pressed.

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promote 推广 To create an ad using an organic post on Instagram.

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exclusive post
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专享帖 A type of post made by a Page that is visible only to people who support the Page with a paid monthly subscription.

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government-backed attacker 政府黑客 A malicious actor who is sponsored by an official government, with the intent of hacking into people's accounts and potentially stealing information.

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watchlist 我的视频 A tool in Facebook's video products that allows people to organize and manage video content they want to watch.

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spark 发起 To start a bonfire video chat in the Bonfire app via the firestarter flow.

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Creative Hub 创意馆 A set of features for advertisers that allows advertisers to create and share mockups of ads on Facebook and Instagram, and also to view a gallery of featured ads that provide creative inspiration for people who design ads.
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game 比赛 On Facebook, an alternative label for video episodes, intended for use with sports-related content.

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favorite 常用 In Facebook, an item that you have favorited.

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accept 同意 To respond or answer affirmatively to

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tilt 倾斜 To use the body (hand, for example) to displace an object in space along an axis in such a way that the center point remains fixed.

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Native Partner Program 原生广告合作伙伴计划 A system of accreditation for third-party mediation platforms that are approved for use with Audience Network.

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Official Group 官方小组 A Group that is formally affiliated with a Page, typically via a shared parent entity or admins.

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business profile 商家主页 A profile (public) on Instagram for businesses, brands, celebrities, causes, and other organizations that contains other features not available on personal profiles such as address fields, contact buttons and the ability to create promotions from posts.

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data controller 数据管控方 A company or organization that retains and manages a user's personal data. Under the EU General Data Protection Regulation (GDPR), a data controller must comply with rules on how data is collected, used, stored, and made available to the user and to third parties (such as data processors).

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highlight 精选 To add a photo or video to the Story Highlights feature on Instagram.

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switch 切换 To change the facing or direction of a camera or view.
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badge 徽章 In Blueprint, a verifiable digital representation of an accomplishment. Badges are issued electronically to individuals who achieve Blueprint Certification and thus become Facebook Certified Professionals.

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season 季 | 剧季 An aggregation of video episodes organized in sequential order. Seasons can only include episodes of a show.

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optimize 优化 To use an ads delivery feature that uses machine learning to show ads to people more likely to take action. Requires historical conversion data to determine delivery recipients.

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paid store visits 付费店铺访问量 A metric in Facebook ads that measures how many people visited a business's store after paying attention to or clicking on their ads.

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creator 主播
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A person or media publisher that makes and publishes digital videos on Facebook with the intention of building a public audience.

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Superzoom 推镜 A video format feature on Instagram. When you shoot video using superzoom, the shot zooms in and plays back with a dramatic soundtrack.

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Crisis Response 应急中心 A suite of Facebook products that provides a central location for people to access tools to help them in emergency, crisis, and disaster situations that include both natural and man-made disaster events. This includes tools that aid in recovery efforts for affected communities.

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m.me link m.me link A shortened URL service operated by Facebook that redirects users to a person, page, or bot in Messenger.

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available balance 可用余额 The total amount of money in an advertiser's account, minus any pending charges for ads run in the preceding 24 hours.
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load 加载 To put information or a program into a computer (or to run a program)

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legal revenue 法定收入 The type of revenue for Facebook advertisers that is seen in Ads Manager. This income hasn't been adjusted in any way. This is how Global Ops describe these metrics. It differs from recognized revenue because recognized revenue has been adjusted with different types of deductions.

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left side 左侧 On the left side (of a user interface).

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gesture 手势 A precise physical movement of the body that involves interaction with a digital environment or surface.

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bot 智能助手 On Workplace, an artificial agent able to publish chat messages and/or posts and comments.

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face recognition 人脸识别 A type of technology used to identify and recognize your face in photos and videos.

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block list limit 黑名单限额 The number of apps, websites, Facebook Pages and Instant Articles that we allow advertisers to stop their ads from appearing on. Block list limits are calculated at placement level and are a percentage of all available places that ads can be shown. For example, if the block list limit for Audience Network is 10%, and Audience Network has 20,000 apps and websites, advertisers could block up to 2,000 of these.

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turn 转动 To move the body, or use the body to move an object, in a circular direction wholly or partly around an axis or point, or to use the body to change the direction of something.

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event 活动 A social gathering or activity. Usually refers to a specific event in the Facebook Events feature.

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outbound CTR 出站点击率
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A Facebook ads reporting metric that measures the percentage of time that people saw your ad and performed an outbound click.

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fling 甩 To move a body part along the surface of a touchscreen or other digital device while maintaining continuous contact. This is a gross gesture, faster than "slide" and less controlled than swiping.

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business location 分店 A store, restaurant or other physical business location owned by a business.

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Facebook Company Products Facebook 旗下产品 Products offered by all the Facebook Companies, including WhatsApp and Instagram.

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personal Facebook Facebook 个人帐户 For Workplace by Facebook users, a person's own personal Facebook account, as distinguished from their Workplace by Facebook profile.

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Faceversary Facebook 周年纪念日
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The anniversary of the day that a person first signed up for a Facebook account.

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line of business 业务线 In Facebook Attribution, a group of people, partners, and assets used in Attribution to distribute individual brands or businesses into discretely measurable units.

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ad breaks 广告插播 A type of video ad placement that eligible video creators can use to earn money from their videos. To advertisers, this is the in-stream video ad placement for Facebook.

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Do Not Disturb 勿扰模式 The name of a feature that allows you to mute notifications and not see News Feed (or any part of Facebook) until you decide to turn it off. When you open the app you'll see an interstitial screen that explains that you have Do Not Disturb turned on.

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Security Center 安全中心 A feature in Business Manager where users can monitor their account security for their business on Facebook. They're prompted to take recommended actions to help keep their account secure.

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outbound clicks 出站点击量 A Facebook ads reporting metric that measures the number of clicks, attributed to an advertiser's ads, on links that take people off of Facebook-owned properties (to other websites, apps in an app store, or app deep links).

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mid-game 游戏插播广告 Referring to an advertisement that displays while a user is playing a game in an app or on a website.

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agreement 协议 On Workplace, the commercial contract in place between a customer and Facebook.

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template 模板 A unique number calculated by analyzing photos and videos that a person appears in, processing and comparing those analyses with other photos and videos posted to Facebook in order to recognize when that person may be in those photos or videos. Face recognition technology is used in calculating this number.

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badge 徽章
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A distinctive symbol or icon displayed as a sign of allegiance, identity, membership, authority, status or achievement.

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data provider 数据提供方 A company we partner with or purchase data from to help us show the right ads to the right people.

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source 来源 In the Facebook Attribution product, refers to the location where touchpoints happened or where traffic came from.

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top fan badge 超级粉丝徽章 A type of badge on Facebook that is used to indicate that a person is one of the most active and engaged followers of a Page.

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credit 功劳 In Attribution, the fractional or incremental value that is given to touchpoints for a conversion.

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identity provider 身份提供商
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The third-party system for holding user credentials and used to import staff records for creating Workplace accounts.

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carrier 运营商 A company that operates a mobile/cellular network.

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data charge 流量资费 | 流量费 A debt incurred to a prepaid data pack or SIM card data balance in exchange for use of internet apps or services.

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record 记录 An individual entry of someone's personal information uploaded by admin in order to create a Workplace account.

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location services 定位服务 In Facebook, a location setting on a device that that enables Facebook to access location features.

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ZIP code 邮编
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A five or nine digit postal code at the end of US addresses that indicates the zone for mail delivery.

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department 部门 The specific business area that people work in, such as Human Resources or Finance.

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Camera Roll 相机胶卷 An iOS (iPhone or iPad) app where photos are stored.

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referring domain 来源网域 The domain that traffic to a website came from.

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browser 浏览器 A software program that allows a user to locate, access, and display web pages.

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Live Location 实时位置 Real time location sharing in Messenger.

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TRP
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TRP The number of impressions bought per 100 people in a target audience for an ad.

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M M An automated assistant in Messenger that offers suggestions during conversations. Suggestions include quick replies, stickers, GIFs and more.

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squeeze 按 | 握 A gradual click (see definition for "click").

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supporter 支持者 A person who approves of and encourages someone or something (typically a person, public figure, a movement or party, or a policy).

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UTM parameter UTM 参数 A type of URL parameter used to capture information about the ad that refers traffic to a website. It stands for Urchin Tracking Module.

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closed group
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封闭小组 A type of Facebook group where anyone on Facebook (or within a community) can find the group and see who's in it, but only members can see posts.

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assignment 指定 The matched group of ads, ad sets or tracking pixels and the placements they're assigned to.

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CPA CPA A cost to the advertiser each time an action is taken because of an ad.

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attribute 归因 To assign credit for a conversion to a touchpoint on a conversion path.

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Facebook Flex Facebook Flex A version of Facebook that includes the ability to switch between free mode (no photos) and data mode (regular full Facebook). (Formerly called Lightswitch internally).

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lead ad 线索广告
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An ad unit with a contact form allowing people to submit personal information to an advertiser.

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Esc Esc The Escape key on a computer keyboard.

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delete 删除 To remove data or information permanently.

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blog post 博文 A singular entry on a blog.

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payment method 支付方式 The way a buyer chooses to compensate the seller for a transaction.

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tracking pixel 追踪像素 A 1x1 transparent image embedded in a webpage or email that's used to measure ads served by other systems.

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app install 应用安装量 An instance of an app being downloaded and installed on a computer.

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confirm 验证 To establish the truth or correctness of something.

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trailer 宣传片 A video with a 16:9 aspect ratio used to promote a show on Facebook.

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nudity 裸体 Sexually explicit material.

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Paced Auction Bid 均衡竞价金额 The bid amount that was entered in the auction, determined by the pacing of Facebook's delivery system, which may be different than the bid the advertiser enters manually.

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advertiser 广告主
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A company that is advertising their products on the web.

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theme 主题 A type of image that can be used as an alternative to an uploaded cover photo.

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spotlight 推荐强档 A section of a video discovery surface used to promote video content with which Facebook has a commercial or formal partnership relationship.

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Sticker Store 贴图商店 The store where you can get stickers for use Facebook and Messenger.

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organic reach 自然覆盖人数 The number of people who were shown a Page post through unpaid distribution.

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partner category 合作伙伴类别 A targeting option that is used with an ad to identify and reach the right people with the right message on Facebook, based on their activity off of Facebook.
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ad set 广告组 A group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data.

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Help Center 帮助中心 The section of Facebook containing help articles and other support resources.

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recognized revenue 确认收入 A type of income for Facebook advertisers that is calculated by subtracting ad coupons, refunds, local taxes and other adjustments from the legal revenue. Recognized revenue is used to measure team goals and quotas, and to determine a Global Sales Operations salesperson's commission.

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answer 接听 To respond to an audio or video call.

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like 赞 An instance of having liked something on Facebook.
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direct response advertising 效果类广告 Advertising that is intended to drive an immediate action, normally associated with ecommerce activities (e.g., sign-up, purchase a product, mobile app install) but may also include actions that are not tied to commerce.

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Focus mode 聚焦模式 A name for the type of camera format that uses the portrait effect, which causes the face in frame to be in focus and the background to be slightly blurred in order to highlight the face.

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national GRPs 全国总收视率 Gross rating points that measure the percentage of impressions shown to a target audience (based on age and gender) as compared to the total national population, as measured by Nielson.

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rules-based attribution 基于规则归因 The process of determining credit for touchpoints on a conversion path based on advertiser-defined rules.

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Locations
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分店 A tool that lets you connect and manage Pages for all your stores on Facebook in one place.

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unselect 取消选择 To undo a selection of something

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privacy settings 隐私设置 A set of options on Facebook that allow you to control what you share, located in Facebook > Settings > Privacy.

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campaign ID 广告系列编号 A unique identification associated with a campaign, represented by a series of numbers.

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featured album 精选相册 A collection of photos, videos, and text posts that are public and live on your Facebook profile with your other public content.

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highlights 精选
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Photos or videos that have been added to the Instagram Story Highlights feature.

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computer 电脑 An electronic device for storing and processing data.

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memorialize 悼念 To convert a Facebook account to a memorial status in honor of a deceased person upon validated request.

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donate 捐款 To give money to a fundraiser or charitable organization on Facebook.

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benchmarking 基准比较 A process of comparing two or more related quantities. At least one quantity must be known. Benchmarking helps businesses understand similarities and differences in how well money is being spent or to understand relative performance.

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dynamic text 动态文本
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A feature of Facebook ads that can be inserted into ad creative to surface different text in the consumer-facing advertisement depending on context.

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report 举报 | 报告 To indicate that content on Facebook is abusive or spam, an account is fake, a feature is broken or something is not working.

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profile status 个人状态 A public and expressive update in the top section of a person's profile that can be set to expire after a brief period of time. These can include text, music, activities, feelings, stickers, or avatars.

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result 成效 The number of actions related to an ad objective that happened as a result of your ad. In Facebook ads reporting, the result shown is determined by the campaign objective.

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spark 小火花 A customizable conversation starter sent in the Bonfire app via push notification to friends the user chooses.

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Org Chart 组织结构图 On Workplace, a tool to explore the organizational structure of your company.

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alternate placement ID 备用版位编号 An identification for a placement created in an outside system that is added to Atlas for reporting purposes.

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highlight 特别关注 To choose Highlight on a story in Facebook that is in your Timeline in order to add a star icon to it.

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activity 活动 | 动态 A person's actions on a digital platform (like Facebook or Workplace) consisting of both active behavior like sharing and posting, and passive actions like reading an article.

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dispute 异议 A debate about whether (a statement or alleged fact) is true or valid.

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return on advertising spend
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广告花费回报 A way to measure the effectiveness of advertising that calculates the dollars earned per dollars spent.

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net like 净赞次数 The number of new Page likes minus the number of unlikes.

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Show Page 节目主页 A video-focused Facebook Page template that provides a public presence for a show.

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Inbox 收件箱 The main folder in Facebook Messages where your messages appear.

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Transformation Center 转型中心 A destination that houses documentation for Workplace designed to help businesses get started using Workplace.

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pre-campaign planning 营销活动前计划 Planning activities on and off Facebook before an advertiser spends money on advertising.
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GRP GRP A unit of measurement of audience size for TV advertisements, according to Nielsen. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals.

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conditional answer 递进式回答 An aspect of a feature within form builder in lead ads that allows advertisers to include form questions with answers that change based on how someone answered a previous question.

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Cover Photos 封面照片 The Facebook album containing all of a person's Facebook cover photos.

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stare 注视 To look and hold the look. (See definitions for "look" and "hold.")

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audience 分享对象 A group of people who are the designated recipients of something on Facebook, for example, an ad or a
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post.

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free data 免资费 A product or service that does not incur data charges.

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third-party 第三方 Relating to apps, sites, or software created by a company other than Facebook or Facebook-owned companies.

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event story 活动快拍 A content type consisting of a sequence of photos and/or videos that are available for others to view for a limited amount of time. Can be added to and viewed by anyone who is invited to or interested in the corresponding Facebook event.

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not valid 无效 Not valid or unacceptable.

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learn more 详细了解
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A link indicating that there is more information available.

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Facebook Mobile 移动版 Facebook Facebook's mobile-optimized platforms (Facebook for iPhone, Facebook for Android, m.facebook.com).

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Messages 消息 The chat feature in Facebook for the web.

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advanced matching 高级匹配 A Facebook pixel feature that allows websites to pass additional site visitor information (such as email address or phone number).

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email address 邮箱 An address to send electronic messages to

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arrow key 箭头键 One of four navigation keys on a keyboard marked with arrows pointing up, down, left and right.

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makeup 美妆 A type of camera effect that mimics the representation of physical makeup (lipstick, mascara, eyeliner, blush, bronzer, etc) on a photo or video in the Facebook camera.

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receipt 收据 A statement of money paid.

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integration 集成 | 集成工具 On Workplace, a first- or third-party optional extension integrated into Workplace to enhance functionality.

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see first 优先查看 To choose to see all posts from someone at the top of your News Feed in Facebook.

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assign 指定 | 分配 To designate ads, ad sets or tracking pixels to placements.

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catalog
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目录 A business asset used for storing and managing items advertisers want to promote on Facebook.

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Canvas 全屏广告 An immersive, post-click ad experience in mobile News Feed where a flexible container allows people to visit a full-screen within the ad without having to wait for a mobile browser page to load.

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loan 预支流量 A specific amount of data loaned to a customer by a mobile operator in advance of payment.

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Profile Pictures 头像 The Facebook album that contains all of a person's Facebook profile pictures.

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viewed impression 入屏展示 An ad metric measuring if the ad was actually seen by the target audience when served.

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highlighted content 精选内容 Photos or videos on a user's Instagram profile that has been added to the Story Highlights feature.
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verify 验证 To establish the truth or correctness of something.

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choose 选择 To select from a number of possibilities.

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Business Manager 商务管理平台 A tool that allows multiple people to access and manage Pages, ad accounts and apps using their personal Facebook login credentials, while keeping their personal profile and business assets separate.

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News Feed 动态消息 The customized stream of posts and activity on a person's Facebook home page.

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set 圈子 A named group of posts viewable on your profile that share the same topic or audience.

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ad auction
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广告竞拍 A process through which Facebook advertisers declare the maximum price they’re willing to pay for a click, impression, or conversion.

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social graph 社交关系图谱 A representation of the interconnection of relationships in an online social network.

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conversion funnel 转化漏斗 A conversion funnel is a chart of a customer's journey from seeing an ad on Facebook to visiting a business location.

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pinch 捏拉 To perform the following finger movements against a touchscreen or other digital surface: two-finger press, move inwards or outwards, lift.

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program 程序 | 计划 A piece of software designed to fulfill a particular purpose.

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video window
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视频窗口 A dialog box that houses a video conversation in Messenger or Facebook Messages.

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endorsement 支持 An act of giving one's public approval or support to someone or something. In Facebook, this refers to a post that endorses a political candidate.

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Data Policy 数据使用政策 The policy that outlines the information Facebook receives and how it is used.

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recommend 推荐 To advise or suggest a choice, course of action, etc. is appropriate, beneficial, or the like.

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ticker 快讯 A feed that shows your friends' activity on Facebook that's separate from News Feed.

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popular 热门 Pertaining to content that a majority of your friends liked, showed interest in, watched, reacted to, or
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commented on (or commented on posts like it).

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Olympic Games 奥运会 An international sporting event featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

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pop up 弹出 To appear suddenly in a user interface over the top of other windows.

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topic 子议题 | 主题 | 话题 A discreet subject or theme.

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pop-up notification 弹出通知 A notification for an app or program that appears out of context while you are doing other tasks.

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info 信息 Facts provided or learned about something or someone.

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app 应用 A piece of software designed to fulfill a particular purpose.

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ads targeting 广告定位 The process of defining an audience for your ads.

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Rooms 聊天室 A feature in Messenger that is a public, open conversation that anyone on Messenger can find, join or create.

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phone number 手机号 The number associated with a mobile phone.

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Free Basics by Facebook Free Basics by Facebook An app that lets people in certain countries on specific SIM cards access zero-rated websites without data charges.

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friendship page
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友情页面 A page on Facebook that shows a collection of stories and interactions between two friends.

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Android Android Google's mobile operating system.

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event ad 活动广告 A Facebook ad that invites viewers to an event and to which they can respond.

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People You May Know 可能认识 A Facebook feature that helps people find friends via mutual friends, work and education info, and other factors.

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photo viewer 照片显示工具 A standalone (permalink) page for photos on Facebook that includes a photo and its comments.

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everyone 所有人 The audience on Facebook that encompasses all people (the general public), not just friends or
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Facebook users.

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next 下一步 Immediately following in order.

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URL 网址 The location of a web page on the internet.

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highlights 热门动态 An option in Facebook groups to receive notifications for posts with lots of likes and comments, and friends' posts. In groups for the @Work product, the notifications are for people you follow, not friends.

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ad voice 广告代言帐户 A feature in Ads Manager that allows advertisers to choose whether their ads link people to the main Page of their business, or the local Page for a specific business location.

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right column 右边栏 A section on the right side of Facebook desktop.
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developer account 开发者帐户 An account that allows developers to submit Facebook apps.

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suggested 建议 Pertaining to content shown to you that was chosen by Facebook or an algorithm based on your prior activities (e.g. likes). There can be many types of suggested posts: Facebook or the algorithm can suggest apps, events, videos, pages, movies, games, ads, and many more.

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username 帐号 | 昵称 The name that people choose to appear in the URL for Facebook on the web.

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transaction 交易 A specific exchange of money for goods or services.

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account settings 帐户设置 Controls for a person's account.

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market share 市场份额 The percentage of the market for a product or service that a company supplies.

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timestamp 时间戳 A digital record of the time at which a certain event occurred

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place tip 地点提示 Information that appears in Facebook's News Feed that provides relevant information about a location you are currently at, for example, friends' photos and check-ins.

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inactive pixel 非活跃像素 A pixel that hasn't fired in the last 24 hours.

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Brand Lift 品牌提升 A Facebook ads product that measures the incremental effects (or 'lift') different marketing techniques have on top-of-the-funnel brand metrics. It allows advertisers to see the direct, causal impact their marketing efforts produce.

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finish 完成 | 结束 To complete a task or activity.

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note 网志 A written message.

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Data Switch 流量模式开关 A feature of Data Controls that allows someone using zero-rated Facebook to switch between free and paid states.

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staging period 审视期 The period of time advertisers have to review new publishers, as part of the publisher staging feature. The staging period occurs at regular intervals, and lasts for a standard duration. For example, it might happen once a month, and last for a week.

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budget 预算 The maximum amount you're willing to spend on each campaign.

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cookie-based measurement 以 Cookie 为基础的成效衡量 A method of measuring based on cookies or device advertising IDs only.

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Facebook blood donor Facebook 爱心献血人 A person who indicates via Facebook their availability to give blood in order to facilitate an in-person connection to give blood in real life.

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gallery 影集 A collection of photos that are public and live on your Facebook profile with your other public content.

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toolbar 工具栏 A panel of controls designed to provide quick access to specific commands.

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real-time 实时 Referring to metrics that are updated instantly or with very little delay.

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unique outbound CTR 出站独立点击率 | 出站点击率 - 独立用户
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A Facebook ads reporting metric that measures the percentage of people who saw your ad and performed an outbound click.

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passcode 登录代码 An optional series of 4 digits you can set up to use instead of your password when logging into Facebook using single sign-on.

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Blood Donations 爱心献血 Blood Donations is a place on Facebook where people can view a list of opportunities to donate blood nearby. This includes blood donation events, user-created requests for blood donors, Page-created requests for blood donors, and blood donation facilities like blood banks and hospitals.

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screen reader 屏幕朗读器 A software application that conveys what's on a visual display through text or other non-visual means.

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project 项目 A selected set of items in Business Manager that can be organized and assigned to people.

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Attribution
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归因分析 An Facebook measurement product that provides advertisers with cross-platform, cross-channel, cross-device multi-touch attribution performance reports for ad campaigns.

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property 资产 An asset such as an app or website that a publisher wants to monetize on a digital platform.

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data-driven attribution 以数据为依据的归因 The process of determining credit for touchpoints on a conversion path based on their incremental impact and statistical modeling.

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Video 视频 The complete suite of all of Facebook's tools, products and services related to the creation, distribution and consumption of video.

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beta 公测 | 公测版 Referring to a test for a digital product prior to release.

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external account recovery
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站外帐户找回功能 A feature that allows people to recover accounts on 3rd party sites and/or apps using an “account key” or simply “key” stored in their Facebook account.

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smartphone 智能手机 A mobile phone with internet connectivity and advanced computing capabilities like apps, a camera, GPS, touchscreen functionality, and media playback abilities.

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Ads Manager Labs 广告管理工具试验室 A "beta" version of Ads Manager advertisers can opt into that allows them to use any ads products that are in the process of being tested before they are released to 100% public.

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cost per unique outbound click 单次出站独立点击费用 | 单次出站点击费用 - 独立用户 A Facebook ads reporting metric that measures the average cost for each person who performed an outbound click.

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Conversion Lift 转化提升 The conversion optimization framework that enables advertisers to accurately determine the additional business driven online and offline from people reached by Facebook ads across devices.
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segment 受众细分 A portion of an app's overall audience made up of a group (or groups) of people selected by a developer using Facebook Analytics for Apps.

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publication 电子刊物 A newspaper, magazine or packaged broadcast media product.

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device 设备 A computer or digital machine, usually referring to a mobile computer such as a phone or tablet.

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crosspost 交叉发布 To share a single media file or item for sale in multiple posts.

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feature phone 非智能手机 A type of low-end mobile phone that is limited in capabilities in contrast to a smartphone. Feature phones typically provide voice calling and text messaging functionality, in addition to basic multimedia and internet capabilities and other services.
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Facebook Lite Facebook Lite A Facebook app for Android that uses less data and works in all network conditions.

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campaign 广告系列 The first level in Facebook's ad system, comprised of ad sets and ads, where you set the campaign objective like video views, website clicks and Page likes.

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offer 优惠 A promotion or discount offered by a business.

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version 版本 Within Campaign Planner, a version is a specific instance of a plan.

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Data Saver 省流量模式 A feature of Facebook for Android that shows smaller images and disables autoplay for videos in News Feed to try and use less of a user's mobile data.

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recovery code 备用验证码 | 验证码 A login code that you can use to log in from an unrecognized browser/device when you don't have your phone with you, like when you're traveling.

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channel 渠道 In Facebook's Attribution interface, a high-level category that describes the origin of touchpoints or traffic used to produce broader, aggregate-level reports.

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iPhone iPhone Apple's smartphone.

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Facebook Live API Facebook Live API An API that allows you to create a live broadcast on Facebook that streams live video content from a variety of sources.

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mid-roll 片中广告 Referring to an advertisement that plays in the middle of a video in a website or mobile app. For example the video might play for 2 minutes, then have a 10 second mid-roll video ad, then continue until
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it ends.

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device type 设备类型 A category that allows Facebook advertisers to categorize the hardware and software that people can use to view content or ads. Device type can refer to desktop vs. mobile, or more specifically categorize devices such as smartphone, feature phone, tablet or desktop computer.

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cover video 封面视频 A large video at the top of a Facebook Page that be used instead of a cover photo.

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see 查看 | 显示 To visually perceive something.

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map 地图 A diagrammatic representation of a place.

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register 报名 To create an official list or record.
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Family Safety Center 家庭安全中心 A section of Facebook that includes information, tools and resources for protecting people's safety online.

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acquire views 获取观看量 An action in Rights Manager that allows a rights holder (to the rights of a video) to gain view counts from duplicate videos that other people post, if other people post a certain amount of the original content.

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Facebook Certified Buying Professional Facebook 广告购买认证专家 An individual who has been awarded the Facebook Certified Planning Professional certification. Also the name of the final exam (321-101: Facebook Certified Buying Professional exam) required to achieve this certification.

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registration 报名 A process in Facebook Events that involves creating and managing a sign-up list for an event.

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click-to-play video 点击播放视频
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A video on a website or mobile app that starts playing once a user clicks or taps the video player.

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proctor 监考人员 A person who monitors students during an examination.

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ROAS 广告花费回报 (ROAS) A way to measure the effectiveness of advertising that calculates the dollars earned per dollars spent.

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Not Disputed 未经求证 When a Facebook story is flagged by people as possibly false and is sent to review by 3rd party fact checkers, it enters a queue. In the queue, Not Disputed is the label of a status the story has before it is reviewed by fact checkers. Not Disputed literally means “not yet checked” (not yet disputed by fact checkers)

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Recommendations 推荐 A product that allows people to suggest a place, person or business to someone else in response to a request for recommendations.

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Monetization Manager
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创收管理工具 An interface where publishers can manage advertising placements and view metrics for the revenue they earn from apps and websites through Audience Network.

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threshold billing 定额收费 A system for billing where Facebook will bill you for the amount you’ve spent, and then raise your threshold.

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third-party fact checker 第三方求证机构 A Poynter-approved, third-party fact checking organization that has access to Facebook's fact checking tool.

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Page 主页 A public profile specifically created for businesses, brands, celebrities, causes, and other organizations.

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mockup 样图 A creative rendering of a design, used for instructional or experimental purposes.

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Atlas
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Atlas The ad serving and measurement platform that is based on data from real people and real actions.

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advertising guideline 广告发布准则 Information about what kinds of ad content and practices are allowed or not allowed on the site.

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smart push 智能推送 A Facebook notifications filter based on machine learning. When the filter is on, people get fewer push notifications (only highlights).

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friend suggestion 推荐好友 A suggestion sent by Facebook to add a person as a friend. The suggested friends are determined by the ranking model in Facebook's People You May Know product.

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multi-touch advertising 多点归因广告 A statistical model that attempts to allocate credit for a "conversion" (ex. an online purchase) to multiple marketing channels, normally based on cookie/person-level click and/or view-based observational data.

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invite
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邀请 To request someone's participation.

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insight 成效分析 Detailed information about an audience and its activity.

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Advertising Policies 广告发布政策 The set of policies that advertisers have to follow for their ad to be approved for publication on Facebook.

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public group 公开小组 A type of Facebook group where anyone on Facebook can see the group, its members and their posts.

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Facebook pixel Facebook 像素 A snippet of code used to track when a person has landed or converted on a specific web page.

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illegal 违法 Contrary to or forbidden.
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unpin 取消置顶 To remove a pinned post on Facebook (in a group) or a pinned group (in a conversation).

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recognized device 已识别设备 The computers and mobile phones a person saves to his or her Facebook account during the login process. The list of recognized devices is linked to a Facebook account from the Recognized Devices section of Security Settings, where they can be viewed and edited.

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wave 招手 In Messenger and Facebook, an action that allows people to send their friends a waving hand emoji to say hello.

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control 控件 A mechanism for adjusting the operation of a device, machine, or system.

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ad break 广告插播 A short break during a video or live broadcast that interrupts the main video content to show an ad.
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Photos 照片 A feature within Facebook where you add and view your photos and photo albums.

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self-injury 自残 Deliberate injury to oneself, typically as a manifestation of a psychological or psychiatric disorder.

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brand acquisition 品牌客户获取 In the Actionable Insights product, a metric that describes the number of customers that are acquired by an OEM (mobile equipment manufacturer). These are new customers who came from a different device brand, not customers who previously had the same brand.

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credit partition 委托额度 A way for resellers to partition credit to their advertising and agency partners in China.

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remarketing segment 再营销受众细分 A group of people who have already shown interest in an advertiser's site.

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bonfire bonfire A type of video chat that occurs within the Bonfire app. When users open the app, they are automatically in a solo state bonfire and can join bonfires with other people or invite others to join theirs.

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allow 允许 to give permission to or for; permit

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plan 策划方案 Within Campaign Planner, a plan is a set of versions of an ad campaign.

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Blueprint Blueprint The Facebook training for advertising on Facebook.

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breaking 突发新闻 A type of Facebook post from a publisher about an event that is occurring or has just occurred.

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dashboard 面板
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A summary of information in a user interface used to give an overview or status.

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pin 置顶 | 固定 | 钉选 To attach or fasten something in a specified position.

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target 定位 To define an audience for an ad.

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sale post 二手交易帖 A post that includes an item for sale by an individual person created in a sale group.

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accelerated delivery 加速投放 A delivery method that shows the ad to as many people as possible in a short period of time.

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priority 优先级 The precedence of one targeting group over another in a campaign when multiple targeting groups are assigned.

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Sports Stadium 运动场 A feature of Facebook where people can experience sports in real-time with stats, friends and experts.

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vision 政见 | 见解 A concept or plan for what the future could look like.

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spam 垃圾信息 Irrelevant or inappropriate posts or messages often sent to many recipients.

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billing summary 账单摘要 A history of amounts you have been billed for.

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checkbox 复选框 A user interface element used to make a selection.

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direct response 效果类广告

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Advertising that is intended to drive an immediate action, normally associated with ecommerce activities (e.g., sign-up, purchase a product, mobile app install) but may also include actions that are not tied to commerce.

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leave 退出 To depart a chat conversation in Messenger or Messages in Facebook.

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session 会话 A period of time during which a person is logged into a device or app.

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Wi-Fi Wi-Fi A signal allowing computers, smartphones, or other devices to connect to the Internet or communicate with one another wirelessly within a particular area.

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group 小组 A dedicated place where members can post content either within the Groups app or on Facebook.

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Find Wi-Fi Wi-Fi 搜索台
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A Facebook feature that lets people see nearby, free Wi-Fi hotspots on a map or list. Find Wi-Fi can be accessed in Android and iOS bookmarks.

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buying type 购买类型 The method by which an advertiser pays for, targets, and measures ads in their campaigns.

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external campaign ID 外部广告系列编号 An identification that is used as a link between Atlas and other platforms to match campaign data, like reports and billing.

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estimated cost per action 单次操作预估费用 A metric estimating what the cost per action would have been based on the purchase of impressions or clicks.

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cost type 费用类型 The cost of the inventory as it is purchased from the publisher.

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live video 直播视频
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A type of video on Facebook in which you can broadcast a live recording.

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security 安全 | 帐户安全 The state of being free from danger or threat

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recommended 推荐 Pertaining to content you see because another person thought it might be desirable, suitable, or relevant to you.

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hide 隐藏 To remove something from view.

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total store visits 总店铺访问量 A metric in Facebook ads that measures how many people visited a business's store.

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log out 退出 To end a logged in session on an account or app.

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story highlights 快拍精选 Photos or videos that have been added to the Instagram Story Highlights feature.

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lift in article views 文章浏览量提升 A metric that measures the increase in article metrics (ex. article views) between a test (ex. Instant Article) and control group (mobile web articles).

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block list 黑名单 A list of apps, domains or categories blocked by advertisers or publishers. Publishers use their block lists to stop certain ads appearing on their properties. Advertisers use their block lists to stop their ads appearing on specific properties.

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cover photo 封面照片 The large picture at the top of your Facebook profile, right above your profile picture.

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field 信息 | 栏 | 字段 A UI element into which you enter data.

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undo 撤销 | 取消 | 恢复 Changing an action you’ve already completed.

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background 背景 A layer of color, pattern or design upon which someone can add text, stickers, draw, etc.

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Group Insights 小组分析 A Groups feature for group admins. It provides basic metrics about a group's growth, engagement and members.

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Reactions 心情 An extension of the Like button in Facebook which gives people more ways to express themselves and share their reaction to a post. The collection of Reactions includes Like, Love, Haha, Wow, Sad and Angry.

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breaking news 突发新闻 A type of Facebook post from a publisher about an event that is occurring or has just occurred.

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third party 第三方 Relating to apps, sites, or software created by a company other than Facebook or Facebook-owned companies.

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creative 创意 The content of an ad.

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zero balance 余额为零 The state of having no data balance left on your SIM and/or no prepaid pack.

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Account Kit by Facebook Account Kit by Facebook A service that third-party developers can implement to allow people to log into an app and create an account using just their email address or phone number without requiring a password.

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Moves Moves A Facebook app that tracks fitness activity and statistics.

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Facebook Gameroom
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Facebook Gameroom Facebook's PC Gaming platform

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Atlas Classic Atlas 经典版 The Microsoft version of Atlas.

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file-sharing provider 文件共享提供商 On Workplace, the third-party system typically used to house documents in the cloud.

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local awareness 提升本地市场知名度 Referring to a type of ad objective that makes it easy for advertisers to promote their local store location to people who are within their walking distance of their store.

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ad objective 广告目标 The goal an advertiser selects that reflects what they want to achieve with an ad.

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Escape key Esc 键 The Escape key on a computer keyboard.
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manual bidding 手动竞价 The bidding type where the customer sets a target maximum bid.

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comment 评论 A response left on a post, photo, or video.

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notes 网志 A text-editing app in Facebook that allows you to write long-form posts.

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iPad iPad Apple's tablet device

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feature 功能 A property or behavior of software or hardware.

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unlike 取消赞
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To remove or undo the action of liking a post.

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frequency cap 频次上限 A limit that can be placed on how often the creative associated with an ad is served to an audience.

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Did You Know 你知道吗 A social Q&A (question and answer) product that exists on profile and News Feed.

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successfully 成功 Achieving or having achieved success.

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delivery 投放 An ad's potential to reach an audience.

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conversion tracking pixel 转化追踪像素 A 1x1 pixel used to track if a person has landed or converted on a specific web page.

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unique outbound clicks
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出站独立点击人数 | 出站点击人数 - 独立用户 A Facebook ads reporting metric that measures the number of people who performed an outbound click.

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CPC CPC The cost for each time an ad is clicked.

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A/B test A/B 测试 A randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment.

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login alert 登录提醒 A notification that you see if you or someone else tries to access your Facebook account from a new device.

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doc 文档 An electronic file that provides information.

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public
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公开 The audience on Facebook that encompasses all people (the general public), not just friends or Facebook users.

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log in 登录 To use credentials (ex. name and password) to access an account.

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preference 偏好 | 首选项 An option or choice selected by a person.

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clickthrough URL 目标页网址 The destination URL for an ad.

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boost 速推 To raise the awareness and visibility of a post already published on a Page by paying to have it reach a larger audience.

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in-stream video 视频插播位 | 视频插播广告
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A type of video ad that plays within your video player that precedes or interrupts content

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brand churn 品牌客户流失 A measurement of customer attrition, specifically customers who stop using a particular brand over a period of time.

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Express Wi-Fi Express Wi-Fi The Wi-Fi reseller product for entrepreneurs to set up Wi-Fi hotspots and sell data packages to local people.

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login alerts 登录提醒 A feature in Facebook that allows you to receive notifications when your account is accessed from an unrecognized device or location.

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edit 编辑 Modify to a preferred form.

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cost per click 单次点击费用
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The cost for each time an ad is clicked.

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turn on 打开 | 开启 To turn on or cause to function.

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Angry 怒 One of the reactions you can choose to leave on a Facebook post, represented by an angry emoticon.

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Page Insights 主页成效分析 A feature of Facebook Pages that provides data about your Page's performance.

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set up 设置 To prepare or customize an app, program, feature or device to use it for the first time.

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account 帐户 A digital record of one's complete information and activity on an app or service, including settings, activity, profile information, username and password.

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instagrammer Instagram 用户 | 拍客 | Instagram 拍客 A person who uses Instagram.

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nearby 周边 Referring to people or places that are in close proximity to you when you're using a Facebook mobile app.

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ad 广告 An item of promotional content.

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view 查看 To look at something.

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preset 预设 A control on software that is set or adjusted beforehand to facilitate use.

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malware 恶意软件
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Software that can cause intentional harm to a device, app or account.

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fact-checker 求证机构 A person or organization who verifies the accuracy of information presented in news stories

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data pass-back 数据回传 The act of collecting information on behalf of a partner or customer and then providing that data back to them after it has been collected.

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beneath 下方 Referring to being located after, beneath, below or under something else.

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bill 账单 A statement of money owed.

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match 比赛 On Facebook, an alternative label for video episodes, intended for use with sports-related content.

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brand advertising 品牌类广告 Advertising to promote awareness of a company or influence the perception of that company.

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Wow 哇 One of the reactions you can choose to leave on a Facebook post, represented by a surprised emoticon. When you choose Wow, you indicate that you think a post is surprising.

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join 加入 To unite to form one entity or group.

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like 赞 To express a positive sentiment about a post, photo or video by selecting an option (an icon or the word like).

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Core Audiences 核心受众 The feature that enables advertisers to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors.

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Instant Articles 即阅文 A Facebook feature that provides rich format, interactive articles that professional publishers can create and publish on Facebook.

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ecommerce 电子商务 Business that is transacted by transferring data electronically, especially over the Internet.

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email 邮件 An electronic message.

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grid tool 网格工具 A tool that allows advertisers to see whether their ad has more than the allowed 20% of text in its image.

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menu 菜单 An user interface element that presents a list of choices.

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customer relationship management 客户关系管理
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A type of tool that enables businesses to manage contact information and interactions through the customer lifecycle.

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attend 参加 To be present at an event, meeting, or function.

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inappropriate 不雅 Unsuitable or improper in the circumstances.

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selfie 自拍 A picture taken of oneself with a camera on a mobile device.

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Facebook Live Facebook Live A Facebook feature that allows people to create and broadcast videos in real time.

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Nielsen-verified on-target people 尼尔森认证的目标受众 People of a specific age and gender targeting category, verified by Nielsen

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agree 同意 To concur.

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icon 图标 A graphic symbol that represents something (an action or entry point in a user interface, for example).

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permission 权限 The right to access information.

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website 网站 An internet location maintaining one or more related pages.

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data balance 流量余额 | 剩余流量 The amount still available on a SIM card during any particular mobile data usage cycle.

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Facebook Live Producer Facebook Live Producer

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A tool that allows anyone to stream live video content to Facebook from multiple cameras and add effects using the Facebook Live API.

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mobile phone 手机 A cellular telephone.

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Facebook Marketing Partner Facebook 营销合作伙伴 A third-party company who uses the Facebook Ads API to develop their own customized tools for advertisers. Certain companies are given special distinctions like Strategic Preferred Marketing Developer (SPMD) and Mobile Me.

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consumer packaged good 包装消费品 A type of good that is consumed every day by the average consumer.

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Pages API 主页 API An application programming interface that allows Facebook Platform developers to access the underlying data that is presented on a Page.

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promo
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套餐 A specific amount of data purchased for a mobile phone.

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audience 受众 A group of people who can potentially see an ad.

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open group 开放小组 A type of Facebook group where anyone on Facebook can see the group, its members and their posts.

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Facebook Messenger Facebook Messenger Facebook’s messaging app.

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publisher 发行商 An individual or organization that prepares and issues information (such as articles, books, videos, music, etc.) for public distribution or sale

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Messenger Messenger Facebook’s messaging app.
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News Feed Targeting 动态消息分享对象 An option in the Facebook Pages composer that allows a Page admin to choose who can see a post in News Feed. Their friends may see it too.

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Facebook Media Facebook 媒体中心 An online resource to help organizations and public figures learn how to effectively connect with their audiences through Facebook.

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story 动态 A narrative account of events, which can take the form of a post, an article, or other item of content.

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creative effect 创意特效 A creative element that is applied, either pre-capture or post-capture, to a photo or video using Facebook's camera, including frames, filters, stickers, style effects, art effects, and masks.

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birthday 生日 The anniversary of the day on which a person was born, typically treated as an occasion for celebration
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and the giving of gifts.

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camera preview 相机画面预览 The preview of a photograph before it is taken on a mobile device's display

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post-by-email address 发帖邮箱 An e-mail address that allows you to send a Facebook post via e-mail that then shows as a status update on your News Feed.

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Family list 家庭成员名单 A friend list that contains people you have indicated as family members.

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frequency 频次 The number of times an ad is shown in a certain period of time.

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thumbnail 缩略图 An image that’s reduced in size, usually used for identification or organization.

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I.org I.org A Facebook initiative to connect the world, including projects like Express Wi-Fi, Free Basics, Zero-Rated Facebook and Messenger.

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Facebook Games Facebook 游戏 The collection of games on https://www.facebook.com/games/ that you can play on Facebook.

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ad delivery 广告投放 The process in which ad networks send ads to apps or websites.

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marker 标记 A point on a person's Storyline in the Moves app that represents a physical location where they remained for a minimum amount of time.

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confidence 置信度 A percentage representing the probability that the results of a test are true and the outcome of the test would be the same if conducted again.

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conversion 转化 | 转化量 An advertiser-specified event that is used to measure the effectiveness of a Facebook ad campaign.

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Express Wi-Fi by Internet.org Express Wi-Fi by Internet.org The Wi-Fi reseller product for entrepreneurs to set up Wi-Fi hotspots and sell data packages to local people.

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conversion rate 转化率 The number of customers who have completed a transaction divided by the total number of website visitors.

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bill 发账单 | 收取...费用 | 收费 | 付费 To send a statement of money owed.

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offline event manager 线下事件管理工具 The section of Ads Manager where advertisers can upload or import data about offline events, or actions that happened outside of Facebook or a website or app.

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Facebook Community Standards Facebook 社群守则 Facebook policies that explain what type of sharing is allowed on Facebook, and what type of content may be reported and removed.

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reach and frequency 覆盖和频次 An ad buying type that guarantees that an advertiser will reach an established number of people within a target audience at a specified frequency at a fixed price.

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Enter key Enter 键 A key on a computer keyboard that makes the computer perform an action or start a new line of writing.

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search 搜索 To look for something with a search feature or search engine

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login code 登录验证码 A unique series of characters used to access your Facebook account from an unrecognized device or browser when login approvals are enabled. This refers both to the 6 digit code from Code Generator and the code received through SMS when logging in from an unrecognized browser/device.
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archive 归档 To remove something from public view. In Instagram this refers to moving public content into the archive feature.

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conversion spec 转化参数 A metric of a specific action you want people to do after they see your ad.

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CPM 千次展示费用 The average cost an advertiser has paid for 1,000 impressions of their ad, or the average revenue a publisher has received for 1,000 impressions of an ad on their apps and websites.

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Facebook Exchange Facebook Exchange The online exchange for marketers who want to expand their marketing reach through real-time bidding.

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Direct Support 直接支持 A communication channel that connects people directly to specific teams at Facebook that support the Facebook Platform.
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performance 表现 The collection of primary metrics that measure of how well ads work relative to an objective.

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publish 发布 To change the state of something (for example, a Page or a Page post) from draft (not yet visible to an audience) to available (visible to that audience).

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optimization 优化 The science of dynamically determinining the best match between content and a users. Out of context, this can also refer to teams, systems or the field itself.

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ad account 广告帐户 An account used for managing ads on Facebook.

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preview 预览 A view of a Page that appears when someone places their cursor over a Page's name in places like News Feed or Facebook search results on desktop.
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accept rate 接受率 The rate, as a percentage, of the people who accept the permissions asked for by an app while in the act of logging into a third-party developer app with Facebook.

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host 组织者 The person who is the creator of an event on Facebook.

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dogfood 测评 To test and give feedback on an internal product before it is available to the public.

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touchpoint 触点 In the Facebook Attribution product, any measurable interaction with an ad.

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relevance score 相关度分数 A visible metric in the Facebook ads reporting tools that is calculated dynamically based on the incoming positive and negative feedback from reader interaction.

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performance marketing 效果类营销 A form of online marketing and advertising programs in which advertisers pay when a specific action is completed; such as a sale, lead or click.

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FBX FBX The online exchange for marketers who want to expand their marketing reach through real-time bidding.

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potential audience 潜在受众 The total possible audience an ad or boosted post may reach based on the targeting criteria.

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U.S.-EU Safe Harbor 美国-欧盟安全港 The streamlined process for US companies to comply with the EU Directive 95/46/EC on the protection of personal data.

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Groups 小组 Facebook's app for creating and managing content shared with groups of people.

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Nielsen national population
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尼尔森全国受众 A potential audience for TV ads in a selected country, according to Nielsen

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laptop 笔记本电脑 A portable computer with an LCD screen that weighs from two to 10 pounds.

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data promo 流量套餐 A specific amount of data purchased for a mobile phone.

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national TRPs 全国目标收视率 Target rating points that measure the percentage of impressions shown to a target audience (based on age and gender) as compared to the national population size of that audience, as measured by Nielson.

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demand generation 需求挖掘 Advertising intended to drive awareness and interest in a company's products and services.

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pop 点开 To press firmly to navigate to something on an iPhone 6S or greater with 3D Touch capability.
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application 应用程序 A piece of software designed to fulfill a particular purpose.

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Audience Restrictions 分享对象限制 An option in Facebook Page composer that allows a Page admin to control the visibility of a post based on audience age, gender, location and language. Only people in the audience specified can see this post anywhere on Facebook.

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check into 签到 To indicate your physical location in a status update, photo or post via the Check In button on Facebook's mobile apps.

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Acquaintances list 普通朋友名单 A friend list that contains people you have indicated as acquaintances.

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carousel ad 轮播广告 An item of promotional content that displays multiple images that scroll from left to right.
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CRM CRM A type of tool that enables businesses to manage contact information and interactions through the customer lifecycle.

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Mentions feed Mentions 动态 A collection within the Mentions app that contains public posts and comments that reference or tag a verified Page or profile.

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leads access 线索下载权限 Role permissions that allow a business to control which people can download customer lead data in Business Manager.

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live 直播 Referring to something that is broadcast in real time, while the event is actually happening, rather than recorded and sent out later.

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powered by 技术提供
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trending topic 热门话题 A subject (people, things, articles, posts, videos, photos, topics or links) that is the most shared, mentioned or tagged thing on Facebook for a given time period.

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advertising account 广告帐户 An account used for managing ads on Facebook.

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seller 卖家 A person or business who is sells items.

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cross-device 跨设备 Referring to something (for example, an app) that is equally available or accessible across different digital platforms (for example, mobile, desktop, tablet)

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3D Touch 3D Touch A set of of pressure-sensitive interactions available on iPhone 6S or greater that allows you to navigate
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through layers of a user interface.

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action 操作 The activity taken on an ad, Page, app or event after someone viewed an ad, even if they didn't click on it.

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tracking 追踪 The act of collecting data about actions or events for future usage. Most often, this refers to tracking data from ads, including impressions, clicks and conversions.

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Facebook for mobile 移动版 Facebook Facebook's mobile-optimized platforms (Facebook for iPhone, Facebook for Android, m.facebook.com).

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tracking placement 追踪版位 The location of a website where ads can be served that have HTML fragments that allow Atlas to record information on ads that are served in this location by third parties.

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promotion 推广
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A concept used to abstract Facebook’s ad campaign object model (ad, ad set and campaign) for smaller businesses.

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Facebook Facebook The proprietary name of the social networking website / app.

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in-app purchase 应用内购买 A digital feature or function that you buy within an app or service.

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add 添加 To join (something) to something else.

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camera effects 相机特效 A Facebook feature that provides an assortment of frames, filters or masks that people can add to their Facebook photos or videos.

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log into 登录 To use credentials (ex. name and password) to access an account.
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demand generation advertising 需求挖掘广告 Advertising intended to drive awareness and interest in a company's products and services.

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showmark 节目徽标 A logo, logotype or graphic with a transparent background that appears as an overlay on videos published by shows.

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game 游戏 A digital app or activity that involves a puzzle, match or other test of skill intended for entertainment.

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ad recall 广告回想度 The ability of a consumer to remember seeing ads by a brand during a designated period of time.

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time zone 时区 One of the 24 regions or divisions of the globe approximately coinciding with meridians at successive hours from the observatory at Greenwich, England.

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Gameroom Gameroom Facebook's PC Gaming platform

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camera 相机 A cell phone camera

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selfielapse selfielapse A time-lapse video taken with the front-facing camera on a phone, using Hyperlapse.

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member 成员 Someone who belongs to a group or an organization.

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App Manager 应用管理工具 An app that is pre-installed on some Android phones to help people manage their pre-installed Facebook apps and other apps they install through Facebook.

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Shift key Shift 键
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A key on a computer keyboard that shifts the keyboard into capital or lowercase letters.

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whitelist 白名单 To place people or entities that are known, trusted or explicitly permitted into a special category that has access to something. Specifically this often refers to email addresses.

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friendversary 友情纪念日 An anniversary of when you became friends on Facebook with someone.

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partner 合作伙伴 A person or organization who is not part of a business, but who works on Facebook Pages, ad accounts or other assets for a business.

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partner 合作伙伴 In Events Manager, the third-party platform that is connected to ad accounts or business accounts on Facebook through a partner integration.

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action 操作
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A defined behavior based on the data from a universal tag.

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production articles 生产文库 In Facebook, a library of Instant Articles that can be toggled between live and draft, unlike articles in the Development Articles library, which are permanently unpublished or in draft mode.

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business 公司 | 商家 A company or organization.

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claim 领取 When someone clicks on and saves an offer on Facebook.

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certification badge 认证徽章 In Blueprint, a verifiable digital representation of an accomplishment. Badges are issued electronically to individuals who achieve Blueprint Certification and thus become Facebook Certified Professionals.

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DMA TRPs DMA TRP Target rating points that measure the percentage of impressions shown to a target audience (based on
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age and gender) against the total population of the target audience within a designated marketing area, as measured by Nielsen.

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attribution window 统计时间窗 The finite period of time during which conversions can be credited to a particular ad.

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sequence 序列 | 顺序 The order in which ads are shown within the targeting group.

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lookalike 类似受众 A group of people who are similar to an existing audience based on several kinds of "seed" users, allowing advertisers to target more people who look like their established customers.

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Account Kit powered by Facebook Account Kit powered by Facebook A service that third-party developers can implement to allow people to log into an app and create an account using just their email address or phone number without requiring a password.

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antivirus 杀毒
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Pertaining to software designed to detect and destroy computer viruses.

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MAU MAU A metric that measures the number of unique users during a specific measurement period, such as within the previous 30 days.

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dropdown menu 下拉菜单 A menu that expands to show a list of options.

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chat 聊天 To have an instant messaging conversation between two or more people.

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picture 图片 A digital image.

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continue 继续 To go on after suspension or interruption.

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mobile phone number 手机号 The number associated with a mobile phone.

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split test 拆分对比测试 A self-service tool in the ads creation flow that allows an advertiser to conduct a controlled experiment comparing multiple ad sets to see which performs the best.

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Account Kit Account Kit A service that third-party developers can implement to allow people to log into an app and create an account using just their email address or phone number without requiring a password.

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Facebook for Windows Windows 版 Facebook The Facebook app for the Windows platform

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reference URL 参考网址 A URL entered by a third-party fact checker into the third party fact checking tool to dispute or support the accuracy of a flagged article on Facebook.

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flash 闪光灯 | 闪光 A camera attachment that produces a brief very bright light, used for taking photographs in poor light.

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haha 笑趴 To choose the Haha reaction on a Facebook post, which is represented by a laughing emoticon. When you choose Haha, you indicate that you think a post is funny.

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buy and sell group 二手货小组 A type of group on Facebook that has features to help people buy, sell and trade items. Those features include sale posts (which highlight price), the ability to post an item in multiple groups or places at once, and the ability to easily manage sale posts.

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follow 关注 To opt in to seeing content or posts from a feed or social media account.

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360 video 360 度全景视频 A video that is created with a 360 degree or spherical camera system that records panoramic views of a scene.
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Security Checkup 安全检查 A tool for reviewing and enhancing they security of your Facebook account.

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connection 连接 An instance or session of internet connectivity.

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prediction 预计 Within reach and frequency buying, an estimate of a campaign's likely reach, frequency and CPM.

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broadcast 直播 The consumer-facing content people see and experience when watching live video or audio.

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recharge 充值 A specific amount of data purchased for a mobile phone.

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ad unit ID 广告单元 ID
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The unique ID associated with an AdMob or Yahoo Flury native placement. In the context of Audience Network, publishers must enter the ad unit ID of their AdMob or Yahoo Flurry native placement in order to use the Audience Network Mediation product.

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store visits (high estimate) 店铺访问量(最高预测值) A metric shown to advertisers that counts the highest possible estimated number of times people visited their business locations as a result of their ads.

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deactivate 停用 Make (something, typically technical equipment or a virus) inactive by disabling or destroying it.

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Money 钱包 A surface people in certain countries can use to manage their stored balance accounts and make transactions. Accounts are linked to a regulated financial provider through Messenger.

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shop 店铺 A place to browse for and purchase items.

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tag
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标记 To indicate and identify a specific piece of information (such as an issue, a person, a place) within in a larger context (for example, a post or comment)

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filter 滤镜 A feature that allows you to alter the color or lighting of photos or videos that you take with the camera on a mobile device.

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lead generation 线索广告 A type of advertising intended to initiate customer interest or contact, usually by a person giving a business their contact information or contacting a business directly.

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two-factor authentication 双重验证 A Facebook security feature where we require a login code as well as a password to log in. If you set up two-factor authentication, you'll be asked to enter a login code every time you try to access your Facebook account from a new computer, mobile phone or browser.

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eCPM eCPM A metric estimating what the cost per 1000 impressions would have been based on the purchase of
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clicks or actions.

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Activity Center 管理中心 In Onavo, the area in Protect where you can manage your notifications and take data management actions.

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eCPC eCPC A metric estimating what the cost per click would have been based on the purchase of impressions or actions.

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rep 公职人员 A politician or government official that serves you (specifically) in government (USA). You may have multiple representatives at the local, state and national level.

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interstitial ad 插屏广告 A type of ad format that appears during breaks in content. For example, interstitial ads might appear while a web page is loading, or between levels of a game.

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endorse
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支持 To declare one's public approval or support of someone or something. In Facebook this refers to an action that allows you to post an endorsement about a political candidate.

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screen name 昵称 An alternate name that people can choose for themselves to use on Facebook. This name enables the person to interact with Groups and Pages, post on their timeline, and follow people without using the name they go by in everyday life.

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network name 网络名称 A unique name that someone has given their wireless internet network.

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trusted contacts 信任联系人 A Facebook security feature where you can choose friends you can reach out to if you need help getting into your account.

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still 静态图片 A still image which is part of a series to compose a video game, video, or movie.

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subscribe 订阅 To sign up to receive content or notifications.

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Audio 360 Audio 360 The branded name for the Facebook software and rendering technology used to create omnidirectional (3D) sound that rotates direction or changes pitch when dragging, tilting or looking around a 360 video on Facebook.

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bio 个人简介 Personal information about someone intended to serve as an overview of their identity.

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people-based 以人为本 Referring to leveraging real people, instead of cookies alone, when measuring the effectiveness of advertising.

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draft article 文章草稿 In Instant Articles, an article in the Production Articles library that is not yet live, or available to distribute.

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live 已发布 A status applied to an Instant Article that means it is available to be shared and linked to on Facebook. "Live" does not mean the article is automatically shared (sharing is a separate action). The opposite state is "unpublished."

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attach 附加 To add something (for example, a file) to a message or post.

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post 发布 To publish a piece of content (ex. a photo, a status update) on a social networking platform.

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cost mapping 费用数据匹配 The process of importing cost data from third-party ad platforms and matching it to touchpoints that are being measured by a first party measurement solution like Attribution.

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security key 安全密码器 A hardware device that you can use to securely log in to Facebook through two-factor authentication (Login Approvals). We only allow security keys that meet the U2F authentication standard.
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autoplay 自动播放的 Referring to the ability for media to play automatically without being manually started (as in video).

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location settings 定位设置 In Facebook, the group of settings that govern Facebook's use of a phone's location data, for example, its location history.

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hashtag 话题标签 A metadata tag that consists of a word or phrase preceded by a pound or hash sign. In Facebook and Instagram, hashtags appear in posts and link to other posts with the same hashtag to make it easy for people to find posts about topics they are interested in,

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mode 模式 A particular state of a user interface that offers specific functionality

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star 添加星标 | 给...加星标 To highlight or flag something.
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skin smoothing 磨皮 In Facebook Camera, the digital (advanced machine learning) process of equalizing skin tone based on the skin's most prevalent tone.

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pre-roll 片头广告 Referring to an advertisement that plays before video content in a website or mobile app.

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sign up 注册 To create an account and join an app or service.

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Power Editor Power Editor The tool designed for larger Facebook advertisers who need to create lots of ads at once and have precise control of their campaigns.

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position 立场 A point of view that is held on an issue. Often referring to politics.

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control 控制 Manually directing the behavior of something.

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Live Live A Facebook feature that allows people to create and broadcast videos in real time.

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Instagram Stories Instagram Stories An Instagram feature that allows people to post casual photos and videos that are stitched together into one unit of content that is available for 24 hours.

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change 更改 The process of modification.

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developer docs 开发者文档 the documentation for developers using Facebook APIs and other developer tools

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takedown report 撤下举报
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In Rights Manager, a report that results in an action taken by the Facebook Intellectual Property Operations (IP Ops) team to remove a video from Facebook.

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rewind 倒播 A video format on Instagram. Videos are recorded as normal, then played back in reverse.

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achieved level 完成关卡 One of the pre-defined Facebook App Events included in the Facebook SDK that a developer can log to measure when a person using their app achieves a level in a game.

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hotspot 热点 A physical location that offers internet access via Wi-Fi.

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US 美国 The United States of America (country)

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personal 个人 Concerning one's private life rather than public or professional life, or matters that may be sensitive to
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that person.

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connected TV 智能电视 | 机顶盒 Any TV that can be connected to the internet to access content beyond what is available via broadcast and cable channels. Connected TV also refers to devices that use a television as a display and connect to the internet to access content. Connect TV devices include Roku, Apple TV and Xbox.

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recirculation ad 推荐文广告 An ad that runs in Instant Article recirculation units for publishers using Audience Network.

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clip 小视频 | 语音留言 | 片段 A shortened form of media, such as video or audio.

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copy 副本 An identical replica or instance of something

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ARPU APRU A measure used primarily by consumer communications and networking companies defined as the total
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revenue divided by the number of subscribers.

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auction overlap 竞拍重叠 A condition when an advertiser is targeting some of the same people in different ad sets, causing those ad sets to overlap in the auction.

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internet rate 网络资费 A debt incurred to a prepaid data pack or SIM card data balance in exchange for use of internet apps or services.

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direct reply 直传回复 A reply sent privately to another person through Facebook's Direct or Stories product. Replies to friends' stories are sent to Direct, a space for private sharing within Facebook.

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Auction Competition Change 竞拍强度变化 In the Delivery Insights dashboard, the percentage difference between the competitive bid on this day and the average competitive bid for the previous 3 days. The competitive bid is the minimum bid needed to win the auctions that were just out of reach. These are the cheapest 1% of the winning bids in the auctions lost.
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account recovery 帐户找回 The ability to recover your account if you lose access for any reason.

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live audio 语音直播 A live broadcast format that only includes audio content. Live audio allows people to create live media experiences using sound alone, with no corresponding video feed.

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tag 标签 A marker that identifies a specific piece of information (such as an issue, a person, a place) within in a larger context (for example, a post or comment)

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protection 保护功能 Onavo Protect's data protection feature. It uses a VPN to send all of your data through our secure servers, protecting your data from being hacked if you're on an unsecured network.

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article views 文章浏览量 A metric for measuring lift (an increase in article metrics) in Instant Articles on Facebook.
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Video Player Ad-Serving Interface Definition 视频播放器广告接口定义 An industry-standard video advertisement format used by publishers to allow ads to seamlessly play in video players.

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account key 帐户密钥 An account key is a token you can save to regain access to another account. It contains information to identify the person as the account holder.

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Workplace Premium Workplace 尊享版 The higher-tier purchase plan for accessing Facebook Workplace, allowing customers access to features additional to what the Workplace Standard plan offers.

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Messenger payments Messenger 支付 The Facebook feature that allows you to send or receive money in Messenger.

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activity log 活动日志 The area of a person’s Facebook profile where they can see a record of their own activity.
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Auto-Flagged 自动标记的 | 自动标记帖 The name of a group admin tab that indicates the posts listed under that tab have been proactively detected by Facebook as violating Community Standards.

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legacy contact 委托联系人 The term used for the person who's designated by an account holder to care for their account after they pass away and their account is memorialized. A legacy contact can do things like pin a post on the timeline, accept friend requests and change the profile picture.

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study percentage 调研百分比 The percent of the audience for an ad campaign that was included in the study group of a brand lift study.

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check in 签到 To indicate your physical location in a status update, photo or post via the Check In button on Facebook's mobile apps.

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redeem
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兑现 To use an offer provided by a business.

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sponsored message 赞助消息 A Messenger ad type in the ads interface. The sponsored message ad unit allows an advertiser to send a targeted message to people in Messenger who have an existing Messenger conversation with their business.

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hotel set 酒店系列 A filtered group of hotels from an advertiser's catalog on Facebook.

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overlapping ad set 重叠的广告组 An ad set that overlapped in the auction with another ad set in the same account, due to targeting similar audiences.

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flight set 航班系列 A filtered group of flights from an advertiser's catalog on Facebook.

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AI
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人工智能 The capability of computer systems to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages

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Frame Studio Frame Studio An in-browser tool in Camera Effects Platform for building artistic and expressive overlays (frames) that people can use in the photos and videos they share on Facebook.

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grab 拿 To use the body to take hold of a physical or digital object. The opposite of "drop."

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Mobile Money 移动钱包 A surface people in certain countries can use to manage their stored balance accounts and make transactions. Accounts are linked to a regulated financial provider through Messenger.

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learning phase 机器学习阶段 In ads manager, a period of time where the delivery system is collecting data to optimize ad delivery. This term refers to the machine learning of our system, not an advertiser's learning.

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lift 提升 Lift is a measure of the incremental gain in conversions, sales, or brand impact a particular advertising campaign directly causes. It can be measured as a % (a lift percentage of 28%) or as a whole number with points (an 8.8 percentage point lift.)

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mission 任务 In Messenger Kids, an onboarding experience through which kids can learn about app features and earn badges.

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Audience Reached Ratio 受众覆盖比例 The percentage of the potential audience an advertiser has reached so far.

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snooze 暂不关注 To stop seeing posts from a person, page or group for a period of time. Once the period of time has ended, you will start seeing posts again.

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amount due 应付金额 The amount of money owed by an advertiser for ads run during a set period of time.
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Peek Peek A type of pressure-sensitive interaction available on iPhone 6S or greater that allows you to press lightly to preview something.

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sync 同步 To cause data to remain identical in more than one location.

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data loan 预支流量 A specific amount of data loaned to a customer by a mobile operator in advance of payment.

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hyperlapse hyperlapse A time-lapse video created with Instagram's Hyperlapse app.

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custom tracking code 自定义追踪代码 A code appended to a clickthrough URL that passes data to specific third parties.

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Cross Border Insights Finder
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跨境商机大数据平台 A tool that allows organizations to view comparative country data insights based on past-campaign performance across Facebook, Instagram and Audience Network. The purpose is to allow organizations to plan business and global ad campaigns.

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right-click 右键点击 To click on a screen object or a link by depressing the right-hand button on a mouse or touchpad.

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ask 提问 | 请求 | 询问 To ask for something.

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return on investment 投资回报 An economic indicator that is used to evaluate the effectiveness of an investment. It is calculated as the ratio of the amount gained or lost relative to the amount invested.

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invalid 无效 Not valid or unacceptable.

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conversation
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对话 An instant messaging conversation. (Chatting between two or more people.)

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page 网页 | 页面 A screen or section of a web page or app.

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slideshow 幻灯片 | 光影秀 A type of video that's created using still images or videos, and may contain a music soundtrack.

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donation fee 捐款服务费 A standard fee Facebook collects to cover the cost of processing donations made directly on Facebook.

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pan 平移 To progressively view more of a 360 space, video or photo.

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content 内容 The substance or material dealt with in a speech, literary work, etc., as distinct from its form or style.

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relevant 相关 Pertaining to content or experiences that are appropriate and useful to a person and may have been personalized to them.

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see all 显示全部 | 查看全部 A prompt that enables you to see all of something (a list, an article) that is currently truncated.

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Pop Pop A type of 3D Touch interaction available on iPhone 6S or greater that allows you to press firmly to navigate to something.

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Facebook for iOS iOS 版 Facebook Facebook's mobile app for the iOS platform.

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Town Hall 民意厅 A Facebook feature in which people can look up who their elected representatives are, get in touch with them and edit settings related to their civic activity on Facebook.

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development articles 设计文库 In Facebook, a standalone library of Instant Articles that remain permanently in draft mode (or, "unpublished"). Development Articles are only visible to Page administrators with access to the Instant Articles publishing tools.

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list 清单 On Facebook, a type of text post with formatting options for displaying ranked or unranked items in sequence.

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moderator 管家 A person who arbitrates a discussion.

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data 数据 information in digital form that can be transmitted or processed.

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search box 搜索框 An interface element that acts as the field used to input a query for the purposes of retrieving information.
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Target Rating Point 目标收视率 | 目标覆盖率 The number of impressions bought per 100 people in a target audience for an ad.

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customer 客户 A person or business that purchases a commodity or service.

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refresh 刷新 To update an existing instance of something (a browser, a campaign) to its latest state

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text message 短信 An electronic communication sent and received by cellular phone.

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Facebook Business Facebook Business The collection of news, tips and best practices to help businesses meet their goals on Facebook (https://www.facebook.com/business/)

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home screen
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主屏幕 A device's operating system home.

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high five 击掌 A type of greeting that sends a "high five" animation to the recipient.

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online behavioral advertising 在线行为广告 A type of advertising based on people's actions or activities that can be used for targeting ads or content.

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write 写 To compose text, like for a post or for a caption of a photo.

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dimension 维度 A category of metrics that define the failure or success of a campaign.

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Restricted list 受限用户名单 A friend list where you can put friends with whom you only want to share posts that you've shared with
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the public.

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life event 生活纪事 A type of post on Facebook that allows a person to add a significant personal milestone to their Timeline.

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size 大小 How large a file is for an ad.

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App Center 应用中心 The website (www.facebook.com/games) where you can download games to play on Facebook.

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chat window 聊天窗口 The dialog box that a chat conversation appears in on Facebook messages.

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load 余额 A specific amount of data purchased for a mobile phone.

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notification 通知 An update or alert that a person receives about activity on Facebook or other apps.

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profile 个人主页 A collection of digital information that identifies a specific person, such as your name and profile picture (for example, your Facebook profile)

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Facebook Locations Facebook 分店 A tool that lets you connect and manage Pages for all your stores on Facebook in one place.

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peek 预览 To press lightly to preview something on an iPhone 6S or greater with 3D Touch capability.

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knowledge check 知识测验 An examination of the knowledge gained by a course participant to find out whether it is as it should be.

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sticker 贴图
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An icon or animation that you can add to social media conversations.

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business admin 商务管理平台管理员 A Business Manager-specific role that can manage all aspects of the business settings, including modifying or deleting the accounts and adding or removing people.

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phish 网络钓鱼 To impersonate a company or person in email or other communication in an attempt to get information from someone (e.g., user name, password).

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network 网络 A group or system of interconnected people or things

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verification code 验证码 A unique code used to confirm that your Page is associated with a real business delivered via your business phone number.

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Data Controls 流量控制
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The switch that lets you change from using a degraded version of Facebook without data charges, to using regular full Facebook.

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Marquee Marquee A high-impact, single-day Facebook advertising campaign type that offers guaranteed impressions and the ability to reach a broad audience up to 3 times in one day.

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offer claim 优惠领取 A response to an offer as a result of a Facebook ad.

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admin 管理员 A person who is responsible for running or controlling something.

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GIF 动图 A format for image files. The acronym stands for Graphics Interface Format.

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Privacy Checkup 隐私设置检查 A feature that lets people review and change their privacy settings.
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feed 动态 A stream of posts or updates in a social media service.

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follower 粉丝 A person who has subscribed to (followed) a social media profile in order to see its content.

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People You May Invite 猜你想邀 A feature that gives a person the opportunity to invite their uploaded contacts to join Facebook.

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connect 建立联系 | 连接 | 绑定 | 关联 Bring together or into contact.

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Internet.org Internet.org A Facebook initiative to connect the world, including projects like Express Wi-Fi, Free Basics, Zero-Rated Facebook and Messenger.

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Instagram Video Chat
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Instagram 视频聊天 A feature within Instagram Direct that allows users to have video conversations with their friends on Instagram.

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link ad 链接式广告 An ad that a reader can click on to get to a website.

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invoice 结算单 A statement of money owed that is sent to large companies.

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billing 账单 A statement of items related to ad spending including amount spent, amount billed, payment methods on file, and payment history.

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right side 右侧 On the right side (of a user interface).

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close 关闭
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To leave a dialog or program.

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Code Generator 代码生成器 The Facebook security feature that provides a code for Facebook.

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see more 展开 | 查看更多 An indication that there is more available to view.

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profile picture 头像 A photo that represents someone's identity on Facebook. It appears on a person's Timeline and next to their name elsewhere on Facebook.

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Free Basics Free Basics An app that lets people in certain countries on specific SIM cards access zero-rated websites without data charges.

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internet 互联网 | 网络 An electronic communications network that connects computer networks around the world.
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App Store App Store Apple's app store.

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A/B test A/B 测试 To conduct a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment.

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autoplay 自动播放 A setting where media plays automatically, without being manually started (as in video)

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online 在线 Connected to the internet.

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Support Inbox 帮助中心信箱 A folder on Facebook in which someone can view and receive updates from the Facebook Help Team.

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Hyperlapse
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Hyperlapse Instagram's app for taking time-lapse videos.

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event response 活动响应 A Facebook ad objective that measures the number of people who join an event as the result of an event ad.

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effective cost per thousand impressions 有效千次展示费用 | 千次展示收益 A metric estimating what the cost per 1000 impressions would have been based on the purchase of clicks or actions.

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moderator 版主 The Page role that can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.

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decline 拒绝 Politely refuse (an invitation or offer)

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Haha
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笑趴 One of the reactions you can choose to leave on a Facebook post, represented by a laughing emoticon. When you choose Haha, you indicate that you think a post is funny.

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create 创建 To bring (something) into existence.

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Onavo Onavo A set of apps that count, compress and protect mobile data.

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access token 访问口令 A string that identifies a user, app, or page and can be used by an app to make graph API calls.

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third-party 第三方 Referring to apps, products or brands that are not owned by Facebook.

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Audience Network Mediation Audience Network 中介 A product developed by Facebook Audience Network that lets app developers connect different ad
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networks and optimize which ad is sent to their app.

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personal identifiable information 个人身份识别信息 Data that can be used to identify a specific person such as name, phone number, email or a social security number.

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Messenger Kids Messenger 少儿版 A messaging and calling app that lets kids chat with parent-approved friends and family.

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reference file 参照文件 A video added by a publisher containing content that they own the rights to. Reference files are used to detect matching videos.

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About 简介 A section on a Facebook Page or a person's profile in Facebook that provides information about that Page or person.

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universal tag 通用标签
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An html tag added to an advertiser's site that passes back all of the data about what people do on that site.

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brand lift study 品牌提升调研 A statistically significant test of how much brand-related metrics increased as a result of an ad campaign.

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brand lift 品牌提升效果 In a brand lift study, this is a metric that measures the increase in brand metrics (ex. brand awareness) between a test and control group.

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ad recall lift 广告回想度提升 A measurable positive increase in the percentage of people who remember seeing ads by a brand during a designated period of time.

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effective cost per click 有效单次点击费用 A metric estimating what the cost per click would have been based on the purchase of impressions or actions.

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secret conversation 私密对话 A feature in Messenger that allows encrypted, private conversations between two people. The conversations are only accessible on the devices that they are initiated from, and are encrypted from view by others or Facebook. You can set the time that secret conversations are visible before they are deleted.

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create account 创建帐户 To create an account and join an app or service.

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Ad Space 广告专区 A collection of ad placements grouped together by a publisher. In the context of Facebook Audience Network and tools for publishers, Ad Spaces allow publishers to group their placements for reporting and management.

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donation campaign 捐款活动 An effort to drive donations via Facebook.

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WAU WAU
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A measurement of the success rate of online social games and social networking services. Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 7 days.

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Nielsen-verified 尼尔森认证 Ad impressions that have been verified by Nielsen to have successfully reached a target audience.

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video still 静态视频图片 A still image which is part of a series to compose a video game, video, or movie.

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Direct Deal 广告直售 A one-to-one transaction between a publisher and an advertiser to sell Audience Network inventory with set terms (number of impressions, CPM and audience).

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reserve 预订 Within reach and frequency buying and TRP buying, the act of holding an ad set to use in a campaign that starts in the future.

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brand polling
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品牌调查 The process of showing a poll to measure the impact of advertising on brand recognition, sentiment or purchase intent.

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online proctored exam 在线监考考试 A type of exam where the test-taker is observed online by a remote test administrator who supervises the exam through the test-taker's webcam and microphone.

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offline event upload 线下事件上传文件 A static data file or an automated data feed that is imported to, and contained within, an offline event set.

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Blueprint Certified Exam Developer Blueprint 认证考试题库贡献者 An individual who is recognized for their contribution to developing Blueprint Certification exams. It is also the name of the digital badge issued to the individual upon recognition of their contribution.

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API key API key The unique ID associated with a Yahoo native placement. In the context of Audience Network, publishers must enter the API key of their Flurry native placement in order to use the Audience Network
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Mediation product.

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Payments in Messenger Messenger 支付 The Facebook feature that allows you to send or receive money in Messenger.

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Nielsen national target population 尼尔森全国目标受众 A potential audience for TV ads that is of a specific age and gender located in a selected country, according to Nielsen

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plan type 购买方案 The method by which an advertiser creates a plan to buy a campaign in the auction, with reach and frequency, or with TRP (target rating point) buying

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measurement ecosystem 成效衡量生态系统 The full spectrum of measurement solutions, features, and capabilities across the (ads) measurement industry.

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challenge 挑战
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An invitation to attempt to beat a score in an instant game.

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price floor 底价 The minimum amount that must be paid for each impression on an app or website. In the context of Facebook Audience Network, publisher set a CPM price floor to ensure ads below a certain CPM do not show up on their app or website.

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credit 功劳归属 In Attribution, to assign fractional or incremental value to touchpoints for a conversion

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InstaMeet InstaMeet A gathering, organized by Instagram community members around the world, of people coming tog