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STRENGTHEN THE INFRASTRUCTURE CONSTRUCTION OF LIANG FENG JIANG FOTEST PARK

Prepared for Liu Xiuyin CEO of Liang Feng Jiang Forest Park Advice For Improve Business Performance

Prepared by

Elinor.Lao Chief Analyst Advice For Improve Business Performance

December 16,2011

Service quality and effectiveness of company are link closely. A tourist attraction, in addition to the beautiful scenery, also needs quality service. The good service can increase the possibility of the customers to have a trip again, and it can also bring the good publicity to our park. However, the quality of service is embodied in the base stations. It is undeniable that we have done very well in this area, but we have room for improvement. This report will show you some advices on increase the range of services and strengthen the infrastructure constructions. We want to depend on these changes to improve business performance.

Data We have done some investigations for more than a month, by interviewing in the streets, completing the questionnaires, investigating in the forest park and comparing with some other forest parks; we found some things that the tourists are not satisfied and the gap between our forest park and some other parks. The finding comes from the survey of 1,500 people; among them are 60% of the young people, 30% of the children, and 30% of the old person, these people have gone to the Liang Feng Jiang Forest Park.

Not Satisfied Toilet Rest areas Traffic Signage Hygiene Parking lot Restaurant Waiting zone

Numbers of people 246 198 433 107 110 211 46 149

Percentage 16.4% 13.2% 28.9% 7.1% 7.3% 14.6% 3.0% 9.9%

Analysis The data shows some problems about the toilet, traffic, parking lot, rest areas and some other sides. These can be attributed to infrastructure. And we can see that most of the tourists are care about the surroundings in the park. It also shows some inadequacies in these areas. If we make them better, the tourists will fell more comfortable. There are many possible causes may led to the unsatisfied of the tourist. For example, the toilets are too dirty to used, the parking lot is crowded, the restaurant is noisy, or they can not find a place to have a rest. Because of these, they will think the park is not so good.

The problems we summarized are as follow: ·Traffic is not convenient, and the mode of transport is not environmentally friendly, exhaust of the cars will pollute the forest environment. ·The tip brands in the forest park are not obvious and not comprehensive enough, and the prompt language is simple. ·The small amount of public toilets can not meet person’s need, most of them are very dirty. ·The vendors stall here and there, ask the tourists to buy their things loudly, and there are a lot of rubbish around the booth. · The parking spaces in the parking lot are not enough, so many guys park their cars in the wrong place. ·The stools for the rest are not enough, it is difficult for the tourists to find a stool to have a rest when they are tired, and many of them are not clean. ·When the tourist are waiting for their terms to play some games, they can not do nothing but waiting, it is really a boring process. ·There is not a emergency relief center. ·Some infrastructures have security risks. Liang Feng JIang Forest Park is a famous tourist attraction; it is the Ministry of Forestry approved the establishment of the first national forest park in Guangxi. Maybe because the park has been used for many years, many infrastructures are shabby and they need to be repaired or changed. If not, these old things can not play a role, and they may hurt the olds and the young. We must ensure the safety of tourists. With the development of Association of Southeast Asian Nations, many foreign tourists come here to enjoy the beautiful scenery, so the park’s level should be contact with international, so it not only represents the image of Guangxi, but also related to the national’s honor. Infrastructure is the important part of a forest park, if it has some problems, it may affect the operation of the whole park. So we can wait but try our best to solve these problems, to ensure to achieve the purpose of improve business performance.

The recommendations are as follow: · Cars are not allowed to come into the scope of Liang Feng Jiang Forest Park, within the area we can only use the Green Energy Cars. ·Change the old tip brands, add to English. ·Increase the quantity of flow public toilets, ask someone to clean them regularly. ·Focus on the stalls, grant the proof, provide that they should assure that around the stalls are clean. ·Use the multi-storey parking stands, if someone parking disorderly, they should pay for it.

·Increase the quantity of stone benches in the park, ask someone to clean them regularly. ·Divide some spaces for the tourists to wait for their to play games, for example, if someone is waiting to sloping grass, he can stay in an area that not only can have a rest but also can see others how to play this game. ·Build a emergency relief center, with the professional health care workers. · Arrange the professional workers to inspect, service and replace the infrastructures.

Word Count: 1180

Executive Summary
Infrastructure is a very important part of a forest park, if it has some problems, it may affect the operation of the whole park. This report shows some advice about strengthen the infrastructure construction to help the LIang Feng Jiang Forest Park to improve business performance.

Some problems:
·Transportation and parking lot. ·Billboards, stools and some other infrastructures are not perfect. ·Public toilets and waiting areas are less and need to increase. ·There is not an emergency relief center. ·Mobile stalls management is not good.

Because the park has been used for many years, a large part of the infrastructure is shabby and needs to be repaired or changed. With the development of Association of Southeast Asian Nations, the park’s level should follow with the international; it not only represents the image of Guangxi, but also related to the national’s honor.

Measures to Improve:
·Use the Green Energy Cars and the multi-storey parking stands. ·Change the old tip brands, increase the quantity of stone benches and service and replace the infrastructures. ·Increase the quantity of flow public toilets. ·Build a emergency relief center. ·Focus on the stalls, grant the proof.

Table of Contents

Executive Summary Ⅱ

Introduction Purpose, Scope, and Limitations Sources and Methods Report Organization

1 1 1 1

The Inadequacies The parking lot, Public toilet and some other sides

1 1

Impact on the Liang Feng Jiang Forest Pack Ornamental value The necessity of improving

1 1

Methods for Strengthen the Infrastructure Construction Nine ways to improve

2 2

Conclusions and Recommendations

2


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