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高职高专英语I Unit 8教案


课程名称:新世纪高职高专英语
Period 1

Unit 8
授课内容:

This generation means business

1. Understand the Text:This generation means business 2. Explain the key words and structures in the text.

目的要求: 1. Learn something about this generation start their businesses and become successful in life. 2. Master the key words and structures in the text

有关记录:

板书设计: Unit 8
This generation means business

bank ? development bank ? Commercial bank ? Investment bank ? Construction bank

bank card ? credit card ? Check card ? Gift card

bank account ? checking account ? Savings account ? Certificates deposits ? Individual retirement accounts

Unit 8
Teaching Objective

This generation means business

Key Points

Master the key words and structures, and see why this generation starts young in the US. From the example of Joe Lampson, the students should learn something about the youth of the country and how some of them start their own businesses and become successful in life. Calculate finance credit card Vocabula plead handle drop out ry decade meet one’s needs instinct living expenses launch explorer survey turn to would rather … than … Pre-reading skills Skills Reading a map Addressing envelopes Lead In, Reading of the Text, Exercises, Listening, Speaking, Phonetics, Grammar Tips, Reading Skills, Practical Reading, Practical Writing, Study Guide 6 periods per unit Structure

Teaching procedures Total periods

I. Lead in ( 15 minutes)
Ask the students to discuss in pairs something about how to start their own businesses and become successful in life, and then ask some pairs to tell their opinions to the whole class. Q1: What did Joe Lampson announce when he was 21 years old? Q2: What kind of software did Lampson try to develop to solve the problem? Q3: Why couldn’t venture capitalists finance Lampson’s new company?

II. Read in ( 65 minutes) 1. Background Information ( 5 minutes)
1) CEOs (chief executive officers) CEOs are among the highest paid workers; however, long hours, considerable travel, and intense pressure to succeed are common. The formal education and experience of CEOs vary as widely as the nature of their responsibilities. Keen competition is expected because the

prestige and high pay attract a large number of qualified applicants.

2) Credit Card A credit card gives you the power to buy goods or services now and pay for them later. It represents an approval by a bank or company to use their money. Credit card issuers are usually banks, even though the card may bear another company name or logo. The name of the issuer appears somewhere on the card. Trade names such as VISA and MasterCard are not actually card issuers. They are termed “membership associations.” Banks use them for their payment processing services, policy setting and marketing assistance.

2. Developing vocabulary (30 minutes)
1) dream of: imagine sth. 梦见,梦想 e.g. Some people dream of success while others wake up and work hard at it.

2) start up: begin a career, working life, etc. 开始从事事业、工作等 e.g. start up a new bus company 建立新的公共汽车公司 e.g. start up in business 在事业上起步

3) achieve: v. perform or carry out with success; accomplish 胜利完成;实现 e.g.The university has achieved all its goals this year. e.g.Charles A. Lindbergh achieved a great success by flying the first nonstop solo flight across the Atlantic.

4) announce: v. make known publicly 宣布 e.g.The government announced that they would build a new highway to the mountain. drop out: leave school, university, etc. without finishing it 中途退学 e.g.She got a scholarship to Cambridge but dropped out a year later. Extended words: dropper, droppings

Collocations:

drop behind 落伍, 落后 drop back 退后, 后撤 drop by 顺便访问一下

5) launch: v. 1) set or thrust a self-propelled craft or projectile in motion 发射 e.g. launch a rocket 2) set going; initiate 发动;开始 e.g. launch a career e.g. launch a business venture Extended words: launchable

6) streamline: v. improve efficiency of; modernize 改善效率;使现代化 e.g. We must streamline our production procedures. Extended words: streamlined, streamliner

7) instinct: n. a natural ability to know what you should do without having to learn or think about it 本能, 直觉 e.g.Trust your instincts and do what you think is right. e.g.Birds learn to fly by instinct. Extended words: instinctive, instinctively

8) average: a. usual or ordinary in kind or character 普通的,寻常的 e.g. He is about average height. e.g. a poll of average people; average eyesight Extended words: Related words: averagely, averageness medium, middle, ordinary, usual

9) finance: v. supply funds to 给……提供资金 e.g. The government will finance the building of the new crossroads with the taxes it collects.

10) enterprise: n. a business organization 企业,公司 e.g. He successfully managed a state-owned enterprise. Extended words: enterprise less, enterpriser

11) turn to: go to sb./sth. for help, advice, etc. 向某人/某事物寻求帮助或指教 e.g. The child turned to his mother for comfort Collocations: turn over 翻转 turn on 打开 turn away 解雇

turn off 关掉 turn in 上交 turn down 拒绝

3. Detail study of the text (30 minutes)
Paragraph One- Two 1) Comprehension Questions Q: What did Joe Lampson announce when he was 21 years old? A: He announced that he was leaving Stanford to launch his own software company. 2) Main idea Joe Lampson’s decision surprised his father. Joe Lampson’s program improved the trading situation in business. 3) Difficult sentence No,” Joe said…being first is everything.” Turning down his father’s request, Joe insisted that a leading position in the software business is a key factor in his career journey.

Paragraph Three 1) Comprehension Questions Q: What kind of software did Lampson try to develop to solve the problem? A: He wanted to develop a computer program that could help companies to calculate which supplier offered the best price while meeting all the customer’s needs. 2) Main idea No investment in Lampson’s company at first.

3) Difficult sentence Yet buying and selling ― the lifeblood of business ― was still being done by instinct. Companies do business with most customers instinctively-the lifeblood of business-was still being done by instinct.

Paragraph Four 1) Comprehension Questions Q: Why couldn’t venture capitalists finance Lampson’s new company? A: Because Lampson had neither experienced managers nor experienced technicians.

2) Main idea Joe Lampson was once heavily in debt. 3) Difficult sentence Banks told him to get lost. Banks told him to go away.

Paragraph Five 1) Comprehension Questions Q:what happened since then ? A :Since his program worked well,other fortune 500 companies wanted to buy the right to use the program. 2) Main idea Joe Lampson became very successful. 3) Difficult sentence So he turned to…of his generation: plastics. Finally Joe had to overdraw his credit cards, which is known among people of his age as a big investment bank

Paragraph Six 1) Comprehension Questions

Q: Why did Lampson persuade engineers at Hewlett-Packard to test the Trilogy software? A: Because the company had tried to develop a similar program. 2) Main idea The situation of today’s Trilogy Development Group. 3) Difficult sentence Since then, orders from other Fortune 500 companies have flooded in. After that, other companies among the Fortune 500 companies sent a large number of orders to Trilogy.

Paragraph Seven 1) Comprehension Questions Q: What do you know about the Trilogy Development Group? A : It is located in Austin, Texas. It has about 400 employees and more than $120 million income in 1996. 2) Main idea The contemporary trend in the American youth. 4) Difficult sentence

Paragraph Eight-Ten 1) Comprehension Questions Q: What is your answer to this question? A : Perhaps it is the pioneering spirit of some successful young entrepreneurs that has inspired more and more young people in America. Q: Why do today’s young people have to grow up fast? A :Because they have to be well prepared to handle anything in the future. 2) Main idea The young Americans dream about owning their own businesses. 3) Difficult sentence Since then, orders…have flooded in.

After that, the other companies among the fortune 500 companies have flooded in. They were like explorers…to handle anything. On their way to success, they had to overcome all the difficulties, just like explorers in a jungle who had to cut their way through.

III. Exercise ( 10 minutes)
Practice Ex. I

IV. Assignments
1. Review the text and the key words/phrases 2. Finish off Ex. II – Ex. VI 3. Preview Grammar; Reading skills; Practical reading and writing V. Expand Online learning

Period 2

Unit 8
授课内容:

This generation means business

1. Grammar: The Disjunctive Question 2. Reading skills: Prereading 3. Practical Reading: Reading Indexes and Contents 4. Practical Writing: Cover Letter

目的要求:

1. Master the use of The Disjunctive Question 2. Master the reading skill: Prereading 3. Learn how to read indexes and contents 4. Learn how to Cover Letter
有关记录:

板书设计:

Grammar: The Disjunctive Question

反意疑问句 ? 陈述部分谓语含有 need 或 dare 时,疑问部分就要根据这两个词的功能来决定。 如果 need 和 dare 作情态动词,那么疑问部分就用 need 或 dare,否则,疑问部分 就用 do 的适当形式。 We needn’t go to school today, need we? She dares to climb the tree, doesn’t she? ? 陈述部分谓语动词是 wish 时,疑问部分的谓语用 may,而且前后两个部分都用 肯定形式。 I wish to visit the park tomorrow, may I?

? 陈述部分为含有宾语从句的主从复合句时,疑问部分的形式常与主句保持一致。 但陈述部分为“I think/believe/suppose/figure/imagine/feel 等+宾语从句”时,疑问部 分的形式应同宾语从句保持一致。 He said his mother would come to see him, did’t he? I don’t think he can finish his work in time, can he? ? 祈使句无论是肯定的还是否定的,疑问部分一般用 will you;但 let’s 引导的祈使 句,疑问部分常用 shall we,而 let us 引导的祈使句,疑问部分一般用 will you。 Open the window, will you? Let’s go, shall we? Let us go, will you?

I. Review the text (15 minutes)
1. Check the assignments 2. Summarize the text Knowing that a leading position is extremely important in software business, the 2 1-year-old Joe Lampson decided to set up his own software company just six months before his graduation from Stanford University, which greatly surprised his father. Joe Lampson and his partners developed a program to improve the trading situation in business. But to their regret, no banks or risk capitalists would invest in their new company, Trilogy. Joe Lampson had to use 35 credit cards to finance it and living expenses for his partners and he was once heavily in debt. Finally, Trilogy software was extremely popular in the market and Joe Lampson became one of the most successful young American entrepreneurs. Today, it has become another American dream that most American youth hope to realize.

II. Grammar Tips –The Disjunctive Question (15 minutes)
1. Note: 1) 陈述部分谓语含有 need 或 dare 时,疑问部分就要根据这两个词的功能来决定。分 数的表达 2) 陈述部分谓语动词是 wish 时,疑问部分的谓语用 may,而且前后两个部分都用肯 定形式。 3) 陈述部分为含有宾语从句的主从复合句时,疑问部分的形式常与主句保持一致。 4) Practice Ex. I and Ex. II

III. Reading Skills (15 minutes)
How to use Prereading ? ? ? ? Read the title and subtitle Read the introduction or the first paragraph Read each major heading Read the first sentence under each heading

IV. Practical Reading (15 minutes)
1. Read the reading material 2. Practice: Ex.

V. Writing (20 minutes)
Cover Letter 应征函属于一种重要的个人公务信函。在大多数情况下,应征函不需 全面正式地介绍写信人的资历,通常是在信中提及一些重要的事实,然后附上一份个人 简历/履历表。 应征函采用一般公函的格式,其正文部分大致包括下面所列的内容: l 2 3 4 说明写信的目的和缘由。 强调与求职岗位相关的教育背景、工作经历与资格。 阐述个人特长、职业目标。 请求面试机会。

1. Notes of Format HEADING(信头) Date(日期) Inside Address(信内地址) Salutation(称呼) BODY OF LETTER(信的正文) Opening paragraph(第一段) : 写明你要申请的职位和你是如何得知该职位的招聘信息的。 2nd paragraph(第二段) : 说明并简明阐述你如何满足公司的要求。陈述你所特有的将据之以为公司做出贡献的教 育、技能和个性特征。 3rd paragraph(第三段) : 给出你电话预约面试的可能时间范围,或表明你希望迅速得到回音,并标明与你联系的 最佳方式。 4th paragraph(第四段) : 感谢对方阅读你的求职信并考虑你的应聘。 COMPLIMENTARY CLOSING(结束敬语) SIGNATURE(签名) ENCL(S)(附件) (or P.S.)(或附言)

2. Principles for Writing Cover Letter
1) 强调工作目标和重点。 2) 把求职信看作一份广告,推销你自己。 3) 陈述有利信息,争取成功机会。

3 .Basic Patterns
1) I’m writing in response to your advertisement in Shanghai Daily of August 8. 获知贵公司 8 月 8 日在 《上海日报》 上的招聘信息后, 我写此信应聘贵公司招聘的职位。 2) Your advertisement for a news reporter in today’s People’s Daily interested me. 贵公司今日在《中国日报》上刊登的招聘记者的信息使我很感兴趣。 3) To begin as an accounting trainee and eventually become a manager. 从当见习会计开始,最后成为经理。 4) A responsible administrative position which will provide challenge and freedom where I can bring my initiative and creativity into full play. 负责管理的职位, 该职位将提供挑战和自由, 使我能充分发挥我的进取精神及创造能力。 2. Practice: EX. on page 137

VI. Study Guide and Memorable Quotes ( 5 minutes)
1. Read the guide and try to do as it 2. Recite the quotes

VII. Assignments ( 5 minutes)
1. Review: Cover Letter; Reading skill Prereading 2. Preview: Affricate Consonants, the functional expressions 4. Online learning

Period 3

Unit 8

This generation means business

授课内容: 1. Phonetics: Affricate Consonants [??] [??] [??] [??] [??] [??]

2. Listening and speaking: the functional expressions

目的要求: 1. Master the Affricate Consonants 2. Master the pattern of the functional expressions 有关记录:

板书设计:

Unit 8

This generation means business

Useful Expressions: What are the major concerns of young people? Money and love Are you all right? I can’t find my credit card. What are you worried about? My bank book is missing. Are you really concerned about money?

I. Dictate the Key Words , Phrases and Expression Learn the Affricate Consonants II. ( 15 minutes)

( 15 minutes)

1. Listen and imitate, paying attention to the pronunciation of each sound.
[??] [??] [??] [??] [??] [??]

2.

Listen and repeat, paying attention to the pronunciation rules of the letters and

letter combinations in bold type. [??] Joy change ginger [??] cheap touch chief [??] trick hatred stress dream hundred dress [??]

2) Practice Ex. I – Ex. III

III. Listening
1. 2. 3. 4. 5.

( 20 minutes)

Review the pattern of the functional expressions Listen to the 2 dialogues and complete the sentences Practice the 2 dialogues in pairs Listen to the conversation and answer the questions on page 131 Listen to the conversation again and try to repeat it sentence by sentence

IV. Speaking

( 20 minutes)

1. Read the expressions on page 131 ( Ex. I ) 2. Introduce yourself orally. Explain the functions expressions and invite some students to say the expressions they have learnt before. 3. Practice Ex. II in pairs 4. Work with the partners and act out the dialogues

V.

Assignments

( 5 minutes) ( 15 minutes)

1. Review Unit 8 and Preview Unit 9 online

VI. Self-assessment

Get the students to try to develop the habit of self-assessment. 1. Mark your performance out of 5 for each of the tasks in the unit, using this marking scheme: 5- Excellent 4- Good 3- Satisfactory 2- Unsatisfactory 1- Poor In this unit how well you do

5 Task 1? ( understanding of the text) Task 2? (some new vocabulary)

4

3

2

1

Task 3? (Grammar: The Disjunctive Question) Task 4? ( reading skills) Task 5? (layout of Cover Letter) Task 6? (the functional expressions) If you like, record your marks (out of 30). If you scored only 2 or 1 on any task, ask yourself: Q1: Why did I score badly? 2. Keep a Learning Journal In your learning journal, you write down the progress you have made, the problems you have, and possible solution. Help the students to think about, and improve, the way you learn. Q2: What action should I take?


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