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Seach engine marketing_图文

Search engine marketing
? We are usually referred to as "SEM". Is based on the use of the search engine
users use the opportunity to retrieve information as much as possible to the marketing message to the target user. In simple terms, search engine marketing is based on the search engine platform, network marketing, the use of search engines rely on the use and habit of people in the information retrieval time to pass the information to the target user. Search engine marketing is the basic idea is to allow users to find information, and by clicking into the page, to learn more about the required information. Enterprises through paid search promotion, allowing users to communicate directly with the company customer service, understanding, to achieve the transaction.

value
? 1, to bring more clicks and concerns; ? 2, to bring more business opportunities; ? 3, establish the industry brand; ? 4, increase the breadth of the site; ? 5, to enhance brand awareness; ? 6, increase the site exposure; ? 7, according to the key words, through the creation and description of the relevant introduction.

Basic process
? 1, enterprise information published on the website as a Web page in the form of information sources.

? 2, the search engine will be website / web information included in the index database.
? 3, users use keywords to retrieve. ? 4, the search results listed in the relevant index information and link URL. ? 5, according to the user to determine the results of the search to select the information of interest and click on the URL to enter the information source page. ? 6, search keywords. ? 7, see the search results.

? 8. Click the link.
? 9, browse the corporate website. ? 10, to achieve transformation.

Marketing characteristics
? ? ? ? ? ? ? ? ? ? ? 1, widely used; 2, the user active query; 3, access to new customers; 4, competitive; 5, dynamic updates, at any time to adjust; 6, high rate of return on investment; 7, the basis of search engine marketing is the source of corporate network marketing information; 8, the search engine information transmission only play a guide role; 9, search engine marketing is the user-led network marketing; 10, search engine marketing can achieve a higher degree of positioning; 11, search engine marketing needs to adapt to the development of network service environment changes.

Marketing purposes
? 1, was included; ? 2, the top-ranking; ? 3, often click; ? 4, customer transformation; ? 5, improve brand awareness.

Marketing benefits
? Even if your site is not intended for online sales, customers must also be able to find a website to learn about your product, download information, or find the address of a retail outlet. Searchers are more qualified visitors than those who click on the banner, and their visits are targeted. Therefore, to attract visitors is definitely worth doing search, and the current situation, it is also necessary to do well.