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平板电视和3D电视Global and China Flat Panel TV and 3D TV Industry Report, 2009-2010


Global and China Flat Panel TV and 3D TV Industry Report, 2009-2010
The 3D industry chain covers 3D programming, 3D program channels and 3D software in the upstream; in the midstream, it covers 3D program storage and play which includes Blu-Ray Player and DVD-R, as well as 3D signal transmission interfaces including internal transmission interfaces such as eDP and LVDS and external transmission interfaces such as HDMI 1.4A and Display Port 1.2; in the downstream, it covers 3D image display devices including TV, digital camera and laptop as well as panel manufacturers. The emergence of 3D TV has benefited six types of manufacturers most. The first beneficiary is Sony, which dominates the 3D programming equipment market. The big shot possesses full range of products from lens to TV, and is the undisputable leader in the Blu-Ray player and HDMI market. Meanwhile, it also owns 3D sources.

LITE-ON IT Corporation and NVIDIA are the second largest beneficiaries. As a Blu-Ray player OEM, LITE-ON will see an increase in the sale of Blu-ray players and win more outsourcing orders. NVIDIA, a 3D graphics producer, is engaged in the promotion of 3D games and 3D desktop displays. The fever of 3D movie and 3D TV will stimulate the 3D game and 3D desktop display market, where NVIDIA holds a dominant position. The third beneficiary is TCON manufacturers. It is an ideal solution for 3D TV to be applied in 240Hz and 1080P flat panel TVs. High resolution requires more complicated and more expensive TCON. Therefore, it is competitive and low-cost to integrate 240Hz into TCON. TCON enterprises including Samsung, TLI, Novatek and Himax get benefits. The forth beneficiary is HDMI vendors, who collect US$0.5 as the license fee for each HDMI, to say nothing of the one-off certification fee. The fifth is 3D movie device manufacturers like TI, ReaID, XPAND, MASTERIMAGE and Dolby. XPAND is specialized in the design of shutter spectacles. Its customers include Sony and Samsung. The sixth is 3D spectacles producers, mainly shutter 3D spectacles producers. Polarized spectacles feature low price, small shipment and lower value, while shutter spectacles are more expensive (at least US$140 each), and the shipment is large, since almost each 3D TV is delivered with two pairs of shutter spectacles. However, there are few manufacturers concentrating on this field, and many of them are in small scale.

In fact, people started the research and development of 3D TV in the era of CRT, and TV manufactures never stop their craving for 3D. However, as the video refresh rate at that time was so low that the pictures would flicker if shutter 3D was applied. In the flat panel TV era, the emergence of 120Hz refresh rate and the Avatar effect have expedited the smooth introduction of shutter 3D. The flat panel TV with 120Hz refresh rate can realize 3D effect though small changes and 3D shutter spectacles. The additional cost is very low, but the prices can be high, and the profit is considerable. After years of price reduction, the profit of flat panel TV has become increasingly low. Therefore, manufacturers are enthusiastic about 3D. And it is just the right time for manufacturers to turn their eyes to 3D software despite people's concern about scarce content. With the improvement of the computing performance of TV's core processors, Toshiba's latest TV CELL processor is almost not inferior to Intel's dual core processor. The FPGA of ALTERA can enable the 2D-3D real-time transformation software that could only run on computers in the past, to say nothing of CELL. It is expected that the penetration rate of 3D TV will reach 100% in the future. For now, it's impossible for people to watch 3D TV without spectacles and all the 3D TV in mass production are shutter types. However, it won't be a dream for people to watch 3D TV with naked eyes if 4K*2K definition can be realized. Toshiba, Panasonic and Sharp had 4K*2K definition prototypes as early as before 2009, but the price was exorbitant. 3D TV, requiring spectacles or not, will become the mainstream in the future market.

Table of Contents
1. Overview of 3D Technology 1.1. Classification of 3D Technology 1.2. Shutter 3D 1.2.1 Shutter Spectacles 1.2.2 Typical Example of Shutter Spectacles-Nvidia 3D Vision 1.3 Polarized 3D 1.3.1 Profile 1.3.2 Polarized 3D Projection 1.3.3 Polarized Spectacles Display 1.4 3D Viewable with Naked Eyes 1.4.1 Parallax Barrier 1.4.2 Lenticular Lens 1.5 3D Programme 1.5.1 Single-Lens 3D Camera Pushing 3D Programme 1.6 DLP 3D Projection 1.7 Blu-Ray Player 1.8 3D Signal Transmission Standard 3. 3D Manufacturers in the Industry Chain 3.1 3D Industry Chain 3.2 3D Spectacles Manufacturers 3.1.1 ACCUPIX 3.1.2 Estar 2. 3D Display Market 2.1 Market Scale of 3D TV Market 2.2 Status Quo of 3D TV Market 2.3 3D Desktop Display 2.4 Global LCD TV Market 2.5 China LCD TV Market 2.6 China LCD TV Industry 1.8.1 HDMI-1.4A 1.8.2 Display Port 1.2 1.9 3D Cinema 1.10 4K*2K-Grade 3D TV in Future 1.11 2D to 3D



3.3 3D Cinema Device Manufacturers 3.2.1 REALD 3.2.2 IMAX 3.2.3 XPNAD (X6D) 3.2.4 MASTERIMAGE 3.2.5 DOLBY 3.3 TCON Manufacturers 3.3.1 Novatek 3.3.2 Himax 3.4 Blu-Ray Player OEM - LITE-ON IT Corporation 3.5 DYNAMIC DIGITAL DEPTH (DDD) 4. LCD-TV Panel Manufacturers 4.1 AUO 4.2 LG DISPLAY 4.3 Samsung 4.4 Chimei Innolux 5. Flat Panel TV OEMs 5.1 Overview 5.2 AOC 5.3 Amtran 5.4 Proview 5.5 Innolux



5.6 Wistron 6. Brand TV Manufacturers 6.1 Skyworth 6.2 Konka 6.3 Hisense 6.4 TCL Multimedia 6.5 Changhong 6.6 Samsung 6.7 Sony 6.8 LG 6.9 Philips 6.10 Panasonic 6.11 Sharp 6.12 Toshiba

Selected Charts
LCD-TV Penetration Rate Worldwide, 2004-2012 Market Shares of Leading Flat Panel Manufacturers Worldwide, 2009 TV Market Scale Nationwide, 2006-2010 Market Shares of TV Manufacturers Nationwide by Sales Volume, 2009 Market Shares of LCD TV Manufacturers Nationwide by Sales Volume, 2009 Market Shares of TV Manufacturers Nationwide by Sales Amount, 2009 Market Shares of LCD TV Manufacturers Nationwide by Sales Amount, 2009 Market Shares of LCD TV Manufacturers Nationwide by Sales Volume, Jan. 2009, Jan. 2010 Market Shares of LCD TV Manufacturers Nationwide by Sales Amount, Jan. 2009, Jan. 2010 China's Output of LCD TV, Jan. 2008-Dec. 2009 China's Sales Volume of LCD TV, Jan. 2008-Dec. 2009 China's Export Volume of LCD TV, Jan. 2008-Dec. 2009 China's Sales Volume of CRT TV, Jan. 2008-Dec. 2009 China's Sales Volume of LCD TV, 2006-2011 China's Export Volume of LCD TV by Region, Jan.-Nov. 2009 Revenue and Operating Profit Margin of Novatek, 2002-2010 Revenue and Gross Profit Margin of Novatek, 2002-2010 Revenue and Operating Profit Margin of Himax, 2002-2009 Distribution of Downstream Application of Himax by Revenue, 2006-2008 Customer Distribution of Himax, 2006-2008 Revenue and Gross Profit Margin of AUO, 2005-2011



Distribution of Downstream Application of AUO by Product, 2008 Q4-2009 Q4 Average Selling Price of AUO's Products, 2008 Q4-2009 Q4 Average Selling Price of AUO's Products (per sq m), 2008 Q4-2009 Q4 Shipment of AUO's Medium- and Small-Sized Products, 2008 Q4-2009 Q4 Capacities of AUO by Production Line, Mar.2010 Revenue and Operating Profit Margin of LG Display, 2004-2009 Output of LG Display, 2005-2009 Proportion of Downstream Application, 2009 Q1-2009 Q4 Quarterly Revenue Structure Proportion of Samsung by Division, 2008 Q1-2009 Q4 E Quarterly Operating Profit Margin of Samsung by Division, 2008 Q1-2009 Q4 E LCD Plants of Samsung LCD TV Panel Capacities of Samsung by Production Line, 2008 Q2-2010 Q4 E Shipment and Average Price of Chimei's Large-Sized TFT-LCD, 2007 Q4-2009 Q3 Sales, EBITDA, Gross Profit Margin of Chimei's TFT-LCD, 2007 Q4-2009 Q3 Distribution of Downstream Application of Chimei by Product, 2007 Q4-2009 Q3 Product Distribution of Chimei by Size, 2007 Q4-2009 Q3 Revenue and Operating Profit Margin of AOC, 2003-2009 Shipment and Product Structure of AOC, 2005-2009 E Revenue Distribution of AOC by Region, 2007-2009 Revenue and Gross Profit Margin of Amtran, 2005-2010 Amtran Organization Revenue and Profit of Proview, 2004-2010 Revenue Distribution of Proview by Region, FY 2007-FY2009 Revenue Distribution of Proview by Product, FY2006-FY2010 Revenue and Operating Profit Margin of Innolux, 2005-2010E Revenue and Gross Profit Margin of Wistron, 2003-2010E



Revenue Distribution of Wistron by Product, 2005-2010 Revenue and Profits for shareholders of Wistron, FY2004-FY2010E Proportions of Major Suppliers of LCD TV Panels for Skyworth, 2009 Block Diagram of Skyworth 8DD1 Chassis Block Diagram of Skyworth 8G20 Chassis Block Diagram of Skyworth 8D18 Chassis Power Supply of Skyworth 8D18 Chassis Signal Flow of Skyworth 8D18 Chassis Block Diagram of Konka DS Chassis Series Block Diagram of Konka PDP4212 System Framework of Konka TS Chassis Series Signal Flow of Konka TS Chassis Series Block Diagram of Konka TS Series Signal Flow of Hisense TLM42T08GP Revenue and PBT of TCL Multimedia, 2003-2009 Proportions of Major Suppliers of LCD TV Panels for TCL, 2009 Block Diagram of M71F, M61F, E77F TV Series Block Diagram of Changhong LS07 Chassis Block Diagram of Changhong PP06 Plasma TV Chassis Block Diagram of LS20A Chassis LT42710FHD Mainboard Major LS20 Chassis IC Models and Suppliers Proportions of Major Suppliers of LCD TV Panels for Samsung, 2009 TV Shipment of Sony by Type, 2006-2008



Proportions of Major Suppliers of LCD TV Panels for Sony, 2009 Revenue and Operating Profit Margin of LG TV Division, 2007 Q2-2009 Q4 TV Shipment of LG by Region, 2008 Q1-2009 Q4 Proportions of Major Suppliers of LCD TV Panels for LG, 2009 LA73A Chipset Interior Frame Diagram of LG LA73A Interior Bus Proportions of Major Suppliers of LCD TV Panels for Phillips, 2009 Block Diagram of TPM1.1U Chassis Block Diagram of TPM1.2U Chassis Block Diagram of TPM1.3E Chassis Block Diagram of Panasonic LH50 Chassis (TC-32LX600D) Proportions of Major Suppliers of LCD TV Panels for Toshiba, 2009 Quarterly EBITDA of LG Display, 2008 Q1-2009 Q4 Capacities of Chimei by Production Line, 2009 Q3-Q4 Supporting Enterprises of Chimei in Beilun Export Processing Zone, Ningbo Shipment of Major Flat Panel TV OEMs Worldwide, 2008-2009E Capacities and Quantities of Production Lines by Base of AOC TV Sales Volume of Skyworth by Type, Apr.2007-Feb.2009 Models and Suppliers of Main Chips Applied in Skyworth LCD TV Chassis Models and Suppliers of Main Chips Applied in Skyworth 8G20 Chassis Models and Suppliers of Main Chips of Konka TV Models and Suppliers of Main Chips of Hisense TV TV Sales Volume of TCL Multimedia, 2007-2009



Financial Conditions of TCL Multimedia TV Business, 2008-2009 Models and Suppliers of Main Chips for Main Series of TCL Multimedia Models and Suppliers of Main Chips for Main TV Series of Changhong Models of Key Components of 55 Types of Samsung TV Models and Suppliers of Main Chips for Some Chassis of LG Models and Suppliers of Main Chips for Philips Chassis Key Components of LC4.31E Chassis Series and Suppliers Key Components of LC4.7E Chassis Series and Suppliers Models and Suppliers of Key Components for Panasonic LH50 Chassis

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