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China power supply chain industry development trend


China power supply chain industry development trend
Power supply electricity equipment as necessary in equipment, its application market involves electronic equipments and electronic detection equipment, control equipment, computer, electrical home appliances, electronic industries. According to international mould and hardware and plastic industry association secretary-general ROM the fai supplier is introduced, including electronic power industry in China's electronic information industry is an important component part, is also strong international competitiveness the breakdown of the industry, even in the global financial crisis impacted by the 2009, the industry still output value reached 106.1 billion yuan, keep the growth rate of more than 5%. In 2010, with a series of national macro stimulation to the implementation of policy and the global economy after become stable, China's electronic information industry quickly restored the momentum of development, China power supply industry is taking advantage and go up, the scale of output value reached 117.2 billion yuan, growth of more than 10%. And switching power supply is the main categories of products electronic power, because its miniaturization, light weight and power density/conversion efficiency high, input voltage range, hot consumption and many other advantages of less, and benefit from electronic products frivolous short demand trend, its development is rapid, rapidly replacing linear power supply is pervasive in various kinds of electronic products field, according to the China power supply society of collected data, in 2008 the switch power supply (mainly include consumer switching power supply, industrial kind of switch power, communication power supply, PC power supply, similarly hereinafter) output value reached 85.5 billion yuan, in 2009 to 93.1 billion yuan, increased by 8.8%; 2010 reach 102.7 billion yuan, up 10.3%. According to the switch power application field segments, occupy the industry first of share of output is industrial class switch power, 2010 up to the industry of the output value for 56%, the second is consumer switching power supply, 32%, communication switching power supply 6%, PC switch power accounted for 3%. International mould and hardware and plastic industry association secretary-general ROM the supplier Fraser said, in recent years, China power market experienced have seen significant development, and formed a complete industry chain. From the enterprise production scale, China's power production enterprises to the small and medium enterprise primarily. In addition, due to a power supply the flexibility of the application and diversity, lead to the power industry area concentration is low, the national distribution is more scattered. China already has a batch of output value reached one hundred million yuan of the enterprise, such as huawei electrical, wuhan intercontinental, yantai east, etc. The enterprise has a strong technical level and research and development ability, part of the product has to enter the international market, and for the development of the domestic power supply industry made a big contribution. In addition, because of the huge domestic

market demand, attract the multinational company eyes, overseas companies to enter China's investment and construction. This makes our country's power competition in the industry intensified, and at the same time, and for local companies in China to foreign enterprise study management, technology and created the conditions. Because our country in power supply industry industry management is in, the whole industry appeared to repeat construction, malignant "the price war", homogeneityphenomenon serious aderse phenomenon, affecting China's power source product technology development. Compared with the international high-end products, but also ahead. Therefore, he suggested the fai power production enterprises should strengthen and domestic, domestic universities, research institutes of cooperation, and promote the transformation of scientific achievements, and for scientific and technological personnel to technology innovation activities, and provide good internal and external environment and culture atmosphere. Power supply industry the characteristics of its production and operation 1, production characteristics Electronic products with its structure and electronic design are with, so the power supply requirements, too, in the design and manufacturing, to customer specifications, as the design and production of the standard. Switch power supply products are divided into standardized products and the standardized products, generally speaking, standardization product order batch is bigger, gross margin is low, competition is intense, and the standardization product order batch small, but the margin is higher, less competition. Standardized products mainly used in consumer electronics products, PC power supply and other fields, rather than the standard custom products application and communication power supply, new energy and industrial power supply, etc. Standardization switching power supply enterprise general according to the customer's order organizing production, enterprise general unprepared in stock. According to the order is received customer order to manufacturing, in the existing product scheme revised on the basis of the design, manufacturing and assembly, or to research and design, and eventually to provide customers with custom products production methods. Enterprise in received customer orders, according to the specific requirements of the order, the design can meet the requirements of the customers' special customized products, from the supplier of choice, the requirements of raw materials, design process, manufacturing process and product delivery and so on are made by customer order decision. Switch power source product model very much, general enterprise cannot in each segment the market gain advantage, except the power adapter and cell phone charger the standardized products competitive lower gross margin outside, the enterprise has its main market segment, actively develop new fields, can achieve good profit margins. Mass customization and different, custom switching power supply is more of a small batch customization, in order to better control cost, quickly to customers with low cost and high quality of custom products, to the enterprise development, production management and

purchasing ability to set the high request, so enterprise must have agile product development design ability and raw materials purchasing ability, specifically for a product design of traditional rigid production line will be can meet various and personalized manufacturing requirements of flexible production line instead. 2, profit characteristics Switch power production enterprises according to the product orientation and class is different, its profit model is also different. ZhongDiDuan product technical content is low, mostly with the main source of profit for take processing. Low power, general standardized consumer electronic products supporting switch power production enterprises is numerous, with low price competition primarily, by scale win, profitability is poorer; In high-end products as high-end electronics products, industrial control equipment of form a complete set, the switch power efficiency, high precision and reliability requirements for manufacturing enterprise with a strong research and development ability and exquisite manufacturing level, the added value of products is higher, so in high-end switch power supply enterprise bargaining ability is strong, strong ability to profit. Has the strength of large power supply enterprise basically all started from OEM to ODM transformation, provide for the customer r&d and design to processing one-stop service, the enterprise brand has a certain reputation in the industry, product quality and research and development ability, are approval by customer, have the product function design and appearance design of ability.
3, market characteristics Because switching power supply industry to customize primarily, enterprise's sales and order closely, sales action to happen before in products manufacturing. At the same time, the enterprise also r&d standard products, to promote market and customers, and actively expand electronic industry customers, show the company development design ability, the scale of production and quality management ability to become an important means of sales. At present, switch power supply industry expand the sales channel of the main way in exhibitions, in the print media industry and professional website promotion and customers to recommend to each other, and have good customer resources is the enterprise strength most direct embodiment. The power industry development trend analysis At present, the power supply is widely used in all walks of life, is an important basic science and technology. ROM. The fai said, the future for a period of time, the power supply will be toward green, small, high frequency and high efficiency, diversified, and the direction of the integrated development, China power industry will also be more mature. 1, switch power source product development trend A, greening The greening of switch power products will be widely used. Green switch power products concrete is refers to the significant save electricity and no electricity network produces pollution. Node and the environmental protection request, will make a variety of intelligent switch power technology be widely applied, the power supply by centralized structure to distributed development. B, miniaturization, Small high frequency switching power supply and its technology to become the mainstream of the modern power supply system. Of power miniaturization, lose weight on portable electronic devices (such as mobile phone, digital camera, etc) is particularly important. Thus, improving of switch power supply power density and power conversion efficiency, make the miniaturization, lightweight, is people constantly strive to the pursuit of the goal. The high frequency, soft switch technology as a power supply of the main technical means of miniaturization, in recent years, international power electronics industry is one of the hot spot in the research. C, digital Digital power supply will switch power efficient and digital chips combination of intelligent control, and using appropriate algorithm current and voltage adjustment. Digital power and simulation compared to the power of the current examination error can be the exact number

correction, the voltage detection more accurate; Can realize the fast, flexible control design. D, integration In order to improve the reliability of the system, the whole machine manufacturers and components manufacturer cooperation development "the user special" power module become a trend. There will be a machine's hardware has almost all of the chip to form installation one module, make a large components have traditional lead between no longer linked together, to minimize the parasitic parameters, and the power components and power components of electrical stress under fall to lowest, improve the reliability of the system equipment purpose. 2, switch power market outlook In 2011 China power industry output will reach to 130.4 billion yuan, a 11.26% growth in 2010, in 2015, China power industry output will reach 215.6 billion yuan, and 2011-2015 compound annual growth rate of 13.39%. But along with the power to miniaturization, thin, gradually, lightweight, high frequency change direction, can be expected future has light, thin, small and high frequency switching power supply output value is higher than the growth will power supply industry production value growth. China power supply society predicts 2011, the whole nation switching power supply output will reach 128 billion yuan, in 2015 China's switch power supply output will reach 187.5 billion yuan. The power supply enterprise competitive situation and main manufacturers operating condition Power supply products sort is more and more widely application field, in the subdivision domain has scale and level of the enterprise competition is uneven. Eaton, Emerson, snyder, a group of electronic power giant enterprise as UPS power, and industrial power and PC power supply industry measure of enterprise, in the corresponding marketing field in absolute leading position, its popularity, scale, capital and technology strength and ability and quality control are far beyond the domestic power supply enterprise. In recent years, with the transfer of the domestic and international manufacturing enterprise manufacturing, research and development of experience, the domestic gradually in some consumer switching power supply, desktop PC power supply market segment field made some breakthrough, grow a batch of has the certain competitive advantage of power supply enterprise, but due to a power supply application of universality industry, create a market compartment, the total market concentration is not high, the Chinese enterprises with a small enterprises, end in October 2011, in China electronic components industry association selection of the information center in 2010 (23 rd) top electronics enterprises is still not a main switch power supply enterprise become public listed companies. Switching power supply industry in China is typical manufacturer mainly has the following a few:

The power industry development strategy advice 1, product "1025" period, along with the further development of the information industry, the enterprise information intensified efforts, custom power source product market will continue to stabilize growth, but only the customization power products manufacturers and customers in the industry of the comprehensive integration business to creating more value for customers, and then let the customer would like to customize the power supply products to pay higher fees. Green energy saving is the future development of the power source product customization point. In the future, custom power no longer just a single product, but deal with manufacturers provide better demand management solutions, whole product manufacturer's new demand for the overall power solutions more and more high demand. Custom power supply enterprise how to grasp opportunities in risk, improve the brand competitiveness, in the challenge and competition to win the trust of customers depend mainly on its provide solution for users with the needs of the business is full integration. 2, service

There will be more and more whole product manufacturers the customization power business outsourcing out, use external excellent professional team to undertake the business, and concentrate on core business, to reduce cost, improve efficiency, enhancing enterprise core competitive power and foreign link strain capacity. In this tendency, there will be more OEM/ODM manufacturers as their competitive service. Along with the information exchange to speed up, and the price of the product on the market tends to open, the power supply enterprise to make the order for manufacturers, will need to provide valuable value-added services. Design services is the most flat TV power of one of the most important value added services, especially to provide practical solutions, in the industry technical requirements compare strong custom power manufacturing industry, from OEM to ODM in the value chain increased the design steps, to industry chain upstream extensions, gradually occupation high-end value-added link. Good design ability and quick response logistics will be the key to win customers. In addition, accelerate the delivery order processing speed, and after quality service, and to help customers solve problems and, improve technical services of professional degrees. Master major customer project development progress, strengthening technical services to support speed and new product development speed. Strengthen the outsourcing of product quality control auxiliary. Shorten new product development plan leading time, all is the embodiment of the future service manufacturers. 3, marketing Because of the whole product manufacturer is the domestic large-scale enterprise and multinational enterprises, to multinational business and sales, therefore, the power supply manufacturer in fully competitive environment, in order to rapid response the change of market demand and reduce the operation cost, need to have global operation mode of management, immediate and complete, and at the lowest cost, elastic production and rapid delivery target, meet customer quality, price and delivery time and place on demand. At the same time, regular market price comparison analysis, guarantee their products in the performance and price advantage, and actively participate in new product development, for the whole machine manufacturers to provide relevant support.


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