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2011奥迪新A8L试驾品鉴会方案


“尊享卓越”——2011奥迪新A8L中南小区试驾品鉴会 ―Enjoy Excellence‖--- 2011Audi New A8LCentral and South Area Test Drive Appreciation GAAC 17.03.2011

活动背景: 全新A8L深度品鉴
? 全新奥迪A8L是奥迪新一代旗舰,是奥迪目前在设计与科技方面最顶尖的艺 术之作。 ? 全新奥迪A8L融入时尚新设计及高端科技的豪华轿车,集合完美的动力配备 、优越的驾乘舒适感及独一无二的设计,从新定义D级豪华车的标准。 ? 全新A8L将肩负提升奥迪在中国的尊贵品牌形象和提升奥迪在D级轿车市场 领域的市场份额的重大使命。

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Activity Background: New A8L deeply appreciation
? New Audi A8L is the flagship of Audi, and the top product of art in design and technology. ? New Audi A8L is the deluxe car with new design and top technology, and combines perfect force, advantaged driver and passenger comfortable feeling and outstanding design, which has redefined the standard of Class D deluxe car. ? New A8L will undertake the mission of Audi in China for improving the noble brand image and the market share of Class D car market.

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目录Contents
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整体策略General strategy 活动概述Activity brief

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活动运营Activity operation
媒体邀约Media invitation

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活动管理Activity management
项目预算Project budget

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目录Contents
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整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

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整体策略: 思考1:解读奥迪新A8L
舒适性
空间宽阔大气,舒适感极佳并配备便捷性装备 ? 完美手工打造的精致内饰 ? 对后排的倾力包装(例如后座娱乐系统,豪华躺椅等) ? 丰富的驾驶员辅助系统(例如带 Stop & Go 功能的自适 应巡航系统)
?

设计
动感的外形设计 ? 雕塑般的轮廓 ? 连续的特征线条 ? 带有独一无二设计的LED大灯 ? 独特的奥迪内饰设计风格
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驾驶体验
具备竞争优势的驾驶特性 ? 奥迪驾驶模式选项,含主动可调空 气悬架 ? 动态转向 ? 带运动差速器的全时四驱
?

定位阐述:
为进取的商界领袖提供的、兼备创新 与豪华的全新一代豪华轿车。

目标群轮廓:
当今的―商务精英‖:年轻有为,思维 开放,依旧在乎权力地位。

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General strategy Thought 1: Explain Audi new A8L
Comfortable ?Wide and grand space, comfortable feeling and convenient equipments ?Perfect manually made elaborate upholstery ?Outstanding decoration for the rear seats (for example: rear seat entertainment system, deluxe chaise longue) ?Diversified driver assistant system (for example: adaptive cruise system with Stop & Go function)

Design ?Dynamic appearance design ?Sculpture contour ?Continuous lines ?LED headlamp with unique design ?Unique Audi upholstery design style

Drive experience ?Drive properties with competitive advantages ?Audi drive mode options, including initiative adjustable air suspension ?Dynamic steering ?Full-time 4WD with sport differential

Orientation explanation: The new generation deluxe car for aggressive business leaders with innovative and deluxe nature.

Targeted clients: Current ―business elites‖: young, successful, open minded, care about power and status.

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整体策略: 思考2:新A8L在中南小区面对的挑战
? 历经前三代车型的发展,奥迪A8已经在豪华车领域获得了一定地位,但总体数 量距离同级别的奔驰S级和宝马7系仍然有不小差距。高端消费圈子里,奥迪的 影响力不如竞争品牌那样底气十足 。

? A8L外观与A6L的外观相近,奥迪的公务车形象深入人心,在一定程度上阻碍了 A8L在高端豪车市场的发展,奥迪在中国的品牌形象和新A8L在D级轿车市场的 尊贵形象有待提升。
? 在高端消费群体中,品牌认知度不足;目标群体变更,经销商集客能力不够。

新A8L在中南小区的市场需求: 迅速提高在高端消费群体中的知名度 凸显尊贵感,彰显A8L高端汽车领域鲜明优势 承载总部上市热度,扩大产品影响面,为区域的销售打下基础
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General strategy Thought 2: Challenges for new A8L in central and south community
? After the development previous 3 generations products, Audi A8 has obtained certain status in the field of deluxe car, but there’s still certain gap between A8 and S class BENZ and BMW 7 series. In the top consuming circle, the force of Audi follows the competitive brands. ? The appearance of A8L is similar as that of A6L, the image of Audi as government car is deeply rooted in the heart of people, which has prevented the development of A8L in the top and deluxe car market, the brand image of Audi in China and the noble image of new A8L in Class D car market are still to be improved. ? In top consumers, A8 has inadequate brand recognition; targeted clients are changing, distributors have inadequate ability in collecting guests.

Market demands of new A8L in central and south community: Quickly improve the awareness in top consumers Highlight the noble feeling and the bright advantages of A8L in top car field Extend the launch activity of headquarter, expand the force of the product and set foundation for sales in local

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整体策略

投放目的
以新A8L中南小区投放延续及深化上市市场声音,提 升奥迪品牌及新A8L的认知度,促进新A8L销售。

延续上市高潮,制造 区域声音。

提升品牌地位,提高 新A8L认知度。
提高奥迪品牌的 知名度和影响力,提 升新A8L上市的影响 力和认知度,吸引当 地媒体和目标消费群 体对新A8L的关注。

加强与潜在客户沟通, 促进销售。
邀请区域内的目 标客户群体参加,使 投放活动接触潜在客 户群体,深度传播奥 迪A8L的尊贵地位和 核心信息,为销售打 基础。

根据中南部区市 场和客户特点针对 A8L设计的区域层面 的投放,延续上市声 势,传播全新奥迪 A8L区域上市的声音。

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General strategy launch purpose

Extend and deepen the launch voice through the launch of new A8L in central and south community, improve the recognition of Audi brand and new A8L, promote the sales of new A8L.

Extend the launch climax, produce the area voice.

Improve the brand status, improve new A8L recognition. Improve Audi brand awareness and force, improve the new A8L launch force and recognition, attract local media and target consumers to new A8L.

Strengthen the communication with potential clients, promote sales. Invite targeted clients to attend, promote the launch activity to contact potential clients, deeply propagandize the noble status and core information o f Audi A8L, and set foundation for sales.

According to the features of central and south area market and clients, launch for the properties of A8L design, extend the launch force, propagandize the voice of new Audi A8L in local.

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活动策略
? 集结群体:
? ?

通过与高端媒体、团体合作,集结目标群体; 借助高端消费群体平台,促成奥迪A8L与目标群体之间立体的深度交流。

? 尊贵体验:
? ? ?

享受至尊无尚的待遇,培养目标受众心目中对奥迪品牌用户的优越感;
展现奥迪新A8L鲜明个性及高端科技的豪华感,体验奥迪A8L动感与高贵结合的美感; 借助当地进取人士的影响力,扩大品牌在目标群体内的美誉度;

? 驾乘体验:
?

精心设计试驾项目,彰显新A8L带来的驾乘舒适感,感受奥迪新A8L无微不至的高端设置及奥 迪之瑰丽魅力;

锁定目标群体 精准宣传平台 提升品牌形象、销量

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Activity strategy
? Collect clients: ? Cooperate with top media and groups for collecting targeted clients; ? With the top consumers platform, promote the deep communion between Audi A8L and targeted clients. ? Noble experience ? Enjoy noble treatment, cultivate the advantaged feeling of targeted clients to Audi brand users; ? Show the bright personality and top technology of Audi new A8L, experience Audi A8L dynamic and noble aesthetics; ? With the force of local aggressive gentries, expand the reputation of the brand in targeted clients; ? Test drive experience ? Carefully design test drive, highlight the comfortable feeling of driving new A8L, realize the top settings and charm of Audi new A8Lm;

Lock targeted clients precisely propagandize platform improve the brand image, sales volume

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目录Contents
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整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

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活动概述
活动主题 ―尊享卓越‖—2011年全新奥迪A8L品鉴会 投放时间 郑州: 4月29、30、5月1日合肥5月6、7、8日; 投放地点 郑州、合肥 各站参与对象

约160人
区域主流媒体 8人 区域主流媒体(周边城市) 4人 媒体邀约(名人\明星\ 商业精英) 11人 经销商邀约(卓越客户) 45人 经销商邀约(周边城市卓越客户) 15人 经销商 8人 经销商(周边城市) 4人 本地试驾客户 80人
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Activity brief

Activity Theme

―尊享卓越‖— 2011 new Audi A8L appreciation conference
Launch Time Zhengzhou : April 29-30, May 1 Hefei: May 6, 7, 8 ;

Launch site Zhengzhou, Hefei Attendants of different stations About 160 persons Area major media 8 persons Area major media (Cities surrounding) 4 persons Media invitation (celebrity \stars \ business elites) 11 persons Distributors invitation (outstanding clients) 45 persons Distributors invitation(Top clients in surrounding cities ) 15 persons Distributors 8 persons Distributors(Cities surrounding) 4 persons Local test drive clients 80 persons

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活动概述 整体日程安排
第一天 18:00 19:00 21:30 第二天 09:30 09:30 11:30 13:30 17:00 到达品鉴会现场 奥迪A8L品鉴会、接待晚宴 活动结束,入住酒店 (品鉴会嘉宾专场) 科目培训 A组 场地培训+B组趣味、专业试驾体验 午餐 B组 场地培训+A组趣味、专业试驾体验 活动结束

第三天 (本地嘉宾专场) 10:00 科目培训 10:30 A组 场地培训+B组趣味、专业试驾体验 12:00 午餐 13:30 B组 场地培训+A组趣味、专业试驾体验 15:00 活动结束

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Activity brief General agenda
Day 1 18: 00 19: 00 21: 30 Day 2 09: 30 09: 30 11: 30 13:30 17:00 Reach the appreciation conference site Audi A8L appraisal conference, reception dinner Activity end, Check-in hotel (Appreciation conference guests special) Items training Team A site training +team B interesting, professional test drive experience Lunch Team B site training +team A interesting, professional test drive experience Activity end

Day 3 (Local guests) 10:00 Items training 10:30 Team A site training +team B interesting, professional test drive experience 12:00 Lunch 13:30 eam B site training +team A interesting, professional test drive experience 15:00 Activity end

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活动概述 品鉴会创意亮点

星光璀璨: 与媒体联动, 聚集各行精英

共享高雅: 借助品尝高 档红酒,彰 显尊贵并创 造交流平台

全力打造一个 精英汇聚的品 鉴会
极致视觉: 营造震撼视 听享受的新 车亮相仪式 体验完美: 全方位试驾 A8L ,体验 奥迪奢华

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Activity brief Appreciation conference highlights

Shining stars: Cooperate with media, gather elites of different industries Powerfully develop the appreciation conference with elites

Share elegance: Enjoy high grade red wine, highlight noble and create communion platform

Extreme vision: Create astonished audio-video enjoyment for the new car launch ceremony

Experience perfection: Complete test drive A8L, experience the luxury of Audi

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活动概述 主要活动内容:

餐前酒会

新车品鉴

试驾体验

? 嘉宾签到 ? 德式茶歇品尝 ? 客户沟通 ? 试驾预约

? 领导致辞 ? 艺术表演 ? 新车亮相 ? 新车深度品鉴 ? 晚宴

? 试驾培训 ? 静态体验 ? 趣味试驾 ? 专业试驾

尊享卓越—2011年全新奥迪A8L品鉴会
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Activity brief Main activity contents:

Preprandial cocktail

New car appreciation

Test drive experienc e

?Guests registration ?Germany style tea break ?Communicate with clients ?Test drive reservation

? Leader gives speech ? Test drive training ?Artistic performance ? Static experience ?New car launch ?Interesting test drive ?New car deeply appreciation ?Professional test drive ?Dinner

Enjoy the exploration --- 2011 new Audi A8L appreciation conference

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活动概述 品鉴会创意亮点简析
?与媒体联动,聚集精英
聚集精英

1-针对特定的目标群体进行个性化 、精确化的邀约。

借力媒体

深度交流

2-借助品鉴会活动平台,聚集潜 在消费群体,促成品牌与目标 受众之间立体的深度交流。

名人效应

3-借助商界名人的影响力 ,扩大品牌在圈层内的美 誉度与偏好度。

通过与《新安晚报》(合肥)和《郑州晚报》、《大河报》(郑州) 等媒体合作,邀约当地高端消费群体参与上市品鉴会,让上市品鉴会如同 高端人士的聚会Party,彰显新A8L尊贵地位。
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Activity brief Appreciation conference highlights 1- Present personalized and precise invitation for targeted clients. ?Cooperate with media, gather elites Gather elites

With the force of media

2- With the conference activity platform, gather potential consumers, promote the deep communication between the brand and target clients.

Deep communion

Celebrity effect

3- With the force of business celebrity, expand the awareness and favorite of brand in the circle.

Cooperate with ―Xin’an Evening News ‖ (Hefei)and ―Zhengzhou Evening News ‖, ―Dahe Daily ‖ (Zhengzhou), invite local top consumers to attend the launch appreciation conference, promote the launch appreciation conference as the top gentries Party, highlight new A8L noble status.

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活动概述 品鉴会创意亮点简析
?餐前酒会: ?倾听美妙的欧式音乐,品尝来自德国 高级红酒及小吃,享受着奥迪带来至始 至终全程的尊崇体验。 ?餐洒酒会营造了一个与志同道合的朋 友相聚畅谈的机会,为来宾和经销商之 间创造了良好的交流平台。 ?让到场来宾都深入体验到奥迪的尊贵 服务。

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Activity brief Appreciation conference highlights

?Preprandial cocktail:

?Enjoy wonderful European music and Germany high grade red wine and refreshments, enjoy the noble experience brought by Audi. ?Create a party and communication opportunity for friends and create the communication platform for guests and distributors. ?Let attendants deeply experience the noble service of Audi.

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活动概述 品鉴会创意亮点简析
?跨界营销的结合: 秀台启动仪式。A8L品鉴会现场将开展秀台的启动仪式。通过高雅尊贵的奥 迪、进取卓越的A8L、尊贵奢华的秀台,强强联合,引领新的时尚潮流。

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Activity brief Appreciation conference highlights

?Combine cross-area marketing:
Show Time start ceremony. A8L Appreciation site will promote the start ceremony of Show Time. Through elegant and noble Audi, excellent A8L and deluxe Show Time, cooperate with the strong and lead the new fashion.

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活动概述 品鉴会创意亮点简析
?高科技的应用: ?光画技术的演绎。光画是使用光来绘 画的现场表演,在黑暗的环境中,画家 用手上的光笔在画幕上描绘出梦幻般的 唯美画面。画幕上的光会停留在板上显 现一段时间,然后慢慢消逝。正因为会 消失,所以人们会尝试着努力的记住 它,才用永远的留在心灵记忆中。光画

画风大气盎然,神韵十足。与奥迪品牌
所传递的高雅尊贵相吻合。

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Activity brief Appreciation conference highlights

?Application of high technology

?Light painting technology. Light painting is the site performance to paint with light, in the dark environment, the painter draws the beautiful picture on the curtain with light pencil, the light on the curtain will keep on the curtain for a period, and then disappear slowly, therefore, people try to remember it since it will disappear with deep impression. The light painting is grand and vivid, and matches the elegance and noble passed by Audi brand.

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活动概述 品鉴会创意亮点简析
?高科技的应用: ?水幕投影技术。水幕投影是将激光器 发出的激光束射在水幕喷头喷出的水膜 上,形成斑斓夺目的奇异效果.。当观众 在观摩时,水幕与现实世界融为一体, 当画面出入时,好似事物腾起飞向天空 或自天而降,产生一种虚无缥缈和梦幻 的感觉,令人神往。具体强烈的科技

感,与奥迪A8L进取卓越的品牌理念相
呼应。

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Activity brief Appreciation conference highlights

?Application of high technology

?Water curtain projection technology. Water curtain projection means to spray the laser on the water film to form the splendid and wonderful effect. Water curtain integrates into the actual world when attendants are enjoying, when the picture moves, it looks like that the picture flies to the sky or drops from the sky, thus generating the dreamy feeling. The specific and intensive technical feeling echoes the striving and excellent brand thought of Audi A8L.

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活动概述 品鉴会创意亮点简析
?新车亮相(郑州站): 渐明渐暗的舞台上,光绘艺术大师伴随着轻快地音乐,在舞台中 央幕布上画出新A8L标志性的LED车头灯效果图案,幕布腾然升起, 舞台上留下新A8L,优雅闪着LED车灯,尊贵的展现在来宾面前。

光绘艺术家在舞台画出新A8L亮丽的LED车头 灯的效果

LED车头灯的效果画, A8L 驶出水幕区,A8L 出现于嘉宾面前

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Activity brief Appreciation conference highlights

?New car launch (Zhengzhou)

On the misty stage, photoplotting artist draw the LED head lamp of new A8L symbolic on the curtain in the middle of the stage, curtain rises, the new A8L keeps on the stage with the LED lamp flashing, and show in front of the guests with a noble image.

Effect of photoplotting artist drawing the LED head lamp of new A8L on the stage

Effect of LED head lamp, A8L drives out of the water curtain area, A8L appears in front of the guests

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活动概述 品鉴会创意亮点简析
?新车亮相(合肥站): 渐明渐暗的舞台上,新A8L伴随着轻快地音乐,在舞台中央水幕区 驶出开启新A8L标志性的LED车头灯亮相,舞台上留下新A8L,优雅闪 着LED车灯,尊贵的展现在来宾面前。

新A8L在舞台水幕区域驶出,开启标志性的 LED车头灯,彰显独特魅力

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Activity brief Appreciation conference highlights

?New car launch (Hefei)

On the misty stage, new A8L drives onto the stage from the water curtain area in the middle of stage with cozy music, and new A8L launches with the symbolic LED headlamp lighting ,the new A8L keeps on the stage with the LED lamp flashing, and show in front of the guests with a noble image.

New A8L drives out from the water curtain area on the stage, light on the symbolic LED head lamp, highlight the unique attraction
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活动概述 品鉴会创意亮点简析
?A8L试驾:体验奥迪奢华
? 精心设计试驾项目,让嘉宾感受奥迪新A8L无微 不至的高端设置及奥迪之尊贵魅力 ?部分试驾项目详细解析
?

静态体验区------新A8L性能配置讲解展现,舒适气派的座舱氛围及

高端客制化配置。
?MMI\后座娱乐系统体验区------以较缓慢的车速让嘉宾在车上充分

体验MMI系统,尤其是在后排试乘的嘉宾,将充分体验后座娱乐系 统。 奥迪预防式整体安全系统体验区------以充气假人作为道具,嘉宾 驾驶新A8L体验,当雷达捕捉到危险信号后,车辆自动报警并刹停, 让嘉宾体验先进科技带来的安全防护。
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专业试驾区------体验新A8L quattro、运动差速器、轻量化车身带 来的灵活操控性、平稳车身。
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夜视系统体验区------全封闭篷房,将光线减到最低模拟夜间效 果,并设计一定弯曲的行驶道路,让嘉宾真实体验新A8L夜视系统。
?

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Activity brief Appreciation conference highlights

?A8L test drive, experience Audi luxurious ?Carefully design test drive project, make guests feel the considerate and top settings of Audi new A8L and the noble charm of Audi ?Detailed introduction on the test drive project ?Static experience area ------ Introduce new A8L performance configuration, the comfortable and grand atmosphere and top customized configuration. ?MMI\rear seat entertainment system experience area ------ let guests experience the MMI system with low speed drive, particularly for the guests in the rear seats who will completely experience the entertainment system of the rear seat. ?Audi preventive general security system experience area ----- take aerated puppet as properties, guests drive new A8L, when radar grasps the dangerous signal, the car will automatically alarm and brake, guests may experience the safety brought from advanced technology. ?Professional test drive area ------ experience the flexible control and stable performance of new A8L with quattro, sport differential, light body. ?Night viewing system experience area ----- Fully closed tent room, drop the light to lowest for simulating the night effect, and design certain bending road to make guests really experience the night viewing system of new A8L.

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活动概述 品鉴会创意亮点简析
?精妙的助兴演出: 活动现场将安排管弦乐、专业模特、沙画、情境舞蹈等多样的演出形 式,通过人、艺术、车的三都完美融合,传递奥迪的高贵品质。

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Activity brief Appreciation conference highlights

?Wonderful performance : Arrange orchestra, professional model, sand painting and dance on site, pass the noble quality of Audi through the perfect combination of human, art and car.

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目录Contents
?

整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

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活动运营 品鉴会流程
? 品鉴会活动流程(郑州站)
时间
18:30-19:00 19:00-19:05 19:05-19:10 19:10-19:15 19:15-19:20 19:20-19:25 19:25-19:30 19:30-19:50 秀台启动 19:50-20:00 20:00-20:05 20:05 20:05-20:30 20:30
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项目

活动内容
嘉宾签到\暖场 主持人开场 领导致辞 进入场内餐前酒会

备注
欢迎来宾,简介晚宴内容 总部相关人员致辞,礼仪小姐引导上台 新A8L广告片 时尚、震撼的揭幕仪式 讲述新车性能,可允许有嘉宾互动环节 与新A8L的相近之处 通过情景剧与沙画的演绎,展现秀台时尚酒 吧、开放式摄影室、会员卡赠送仪式、特色 餐厅、击剑、五人足球赛等功能 秀台启动

A8L品鉴

欣赏广告片 新A8L现场亮相 专家深度讲解新车性能 社会进取人士代表感言 情景剧、沙画表演 “奥迪S-line英杰会”会员卡赠 送及秀台启动仪式 祝酒仪式

晚宴

开始用餐 助兴表演 晚宴结束

围餐形式 (郑州秀台为自助餐形式) 详见“助兴表演节目”(用餐时穿插表演) 嘉宾互动交流

Activity operation Appreciation conference flow
?
Time 18:30-19:00 19:00-19:05 19:05-19:10 19:10-19:15 19:15-19:20 19:20-19:25 19:25-19:30 A8L appreciation

Appreciation conference activity flow (Zhengzhou)
Project Content Guests registration \ warm-up Presider’s speech Officer gives speech Enjoy advertising film new A8L site publish Experts deeply introduce new car performance Social aggressive gentries give speech Scene drama, sand painting performance Show Time start “Audi S-line Elite Club‖ member card presentation and Show Time start ceremony Toasting ceremony Enjoy the foods Dinner Performance Dinner end Chinese foods (Zhengzhou Show Platform is buffet) Please see ―Interesting Performance‖ (performance during dinner) Guests interactive communion Remarks Enter the site, preprandial cocktail Greet the guests, introduce the activity contents Headquarter staff gives speech, miss amenity leads the staffs to get on the stage New A8L advertising film Fashionable and astonished unveiling ceremony Introduce the performance of new car, guests interaction is allowed Similar with new A8L Show the functions of Show Time fashionable bar, open studio, member car presenting ceremony, special restaurant, swordplay and five-a-side football through scene drama and sand paintint Show Time start

19:30-19:50

19:50-20:00 20:00-20:05 20:05 20:05-20:30 20:30

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活动运营 品鉴会流程
? 品鉴会活动流程(合肥站)
时间 18:30-19:00 19:00-19:15 活动内容 嘉宾签到\暖场 主持人开场 进入场内餐前酒会 欢迎来宾,简介晚宴内容 备注

19:15-19:20
19:20-19:25 19:25-19:30 19:30-19:55 19:55-20:00 20:00-20:05 20:05 20:15-20:30

领导致辞
欣赏广告片 新A8L现场亮相 专家深度讲解新车性能 社会进取人士代表感言 祝酒仪式 开始用餐 助兴表演

总部相关人员致辞,礼仪小姐引导上台
新A8L广告片 时尚、震撼的揭幕仪式 讲述新车性能,可允许有嘉宾互动环节 与新A8L的相近之处

围餐形式 (郑州秀台为自助餐形式) 详见“助兴表演节目”(用餐时穿插表演)

20:30

晚宴结束

嘉宾互动交流

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Activity operation Appreciation conference flow
? Appreciation conference activity flow (Hefei)
Time 18:3019:00 19:0019:15 19:1519:20 19:2019:25 19:2519:30 Activity content Guests registration warm-up Presider’s speech Leader gives speech Enjoy advertising film new A8L site publish Experts deeply introduce new car performance Social aggressive gentries give speech Toasting ceremony Enjoy the foods Performance Dinner end Chinese foods (Zhengzhou Show Platform is buffet) Please see ―Interesting Performance‖ (performance during dinner) Guests interactive communion Remarks: Enter brand show space, preprandial cocktail Greet the guests, introduce the activity contents Headquarter staff gives speech, miss amenity leads the staffs to get on the stage New A8L advertising film Fashionable and astonished unveiling ceremony

19:3019:55
19:5520:00 20:0020:05 20:05 20:1520:30 20:30

Introduce the performance of new car, guests interaction is allowed
Similar with new A8L

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活动运营 郑州站品鉴会活动场地推荐介绍

郑州秀台
郑州秀台是河南甚至全国第一家体育运动的“体验”式 商业模式的高端时尚会所。 秀台所倡导的是“体验”式的商业模式,在这里通过源 自对心灵渴求的体验,参与者在自发性的体验过程中,得到 在日常生活中无法体会的愉悦享受、心灵收获,脑海长久保 存对品牌、对产品的美好体验记忆。 秀台为企业提供了深度的品牌植入方式及形式多样的展 示平台,并设有企业包间,便于大型企业订场举办休闲会议 、聚会等;另外,国际著名品牌苹果电脑已进驻,设有苹果 体验店。

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Activity operation Zhengzhou appreciation conference activity site recommendation

Zhengzhou Show Platform
Zhengzhou Show Platform is the first sports ―experience‖ type top fashion club in Henan and even China. Show platform advocates the ―experience‖ type business mode, and the attendants may enjoy the pleasure which can’t provide in daily life through the desired experience, and may deeply remind the beautiful memory to the brand and products. Show platform provides the brand implanting mode and diversified show platform for the attendants, and sets enterprise VIP room for big enterprise to hold recreational meeting and party; additionally, the world famous brand Apple computer has also settled here with Apple experience store.

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活动运营 郑州站品鉴会活动场地推荐理由

郑州秀台

场地优势
?交通便利:位于郑州市健康路省体育场游泳馆二楼
?配套成熟:设有专业室内5人足球场、企业舞台、标准击剑馆、特色创意餐厅、开放式摄 影室、时尚酒吧 ?场地亮点:秀台是第一家体育运动的“体验”式商业模式的高端时尚会所。 ?整体性:在项目运营中,参与者在自发性的体验过程中,得到在日常生活中无法体会的 愉悦享受、心灵收获,脑海长久保存对品牌、对产品的美好体验记忆,能充分的体现出活 动的整体性。

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Activity operation Zhengzhou appreciation conference activity site recommendation

Zhengzhou Show Platform

Site advantages ?Convenient traffic: 2/F, Henan Province Stadium Swimming Hall, Jiankang Rd., Zhengzhou ?Mature facilities: set professional interior Five-a-Side Football Court, enterprise stage, standard Fencing Hall, special creative restaurants, open photographic studio and fashionable bar ?Site highlights: show platform is the first sports ―experience‖ type top fashion club. ?Integrity: in the project operation, the attendants may enjoy the pleasure which can’t provide in daily life through the desired experience, and may deeply remind the beautiful memory to the brand and products, which thoroughly show the integrity of the activity.
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活动运营 郑州住宿酒店推荐(一)

郑州索菲特国际饭店
郑州索菲特国际饭店是河南国际饭店与法国雅高酒店集团共同投资兴建 的一座具有五星级标准的合资酒店,并于2000年6月被国家旅游局评审为五星 级旅游涉外饭店。时至今日,索菲特国际饭店管理的酒店遍布世界140多个国 家、超过4000间酒店。开业迄今,成功接待了众多国家的政界要人及王室成员 。并屡次获得包括福布斯中文版颁发的“全国最佳商务酒店50强”、大河报颁 发的“游客满意的十佳饭店”在内的多项殊荣,是被誉为“欧洲先锋、全球酒 店及企业服务集团”的雅高国际酒店集团的一员。 郑州索菲特国际饭店地处郑州市城东路和金水大道交汇的黄金地段,周边 省级政府机构林立,金融商贸云集,仅10分钟车程即可到达郑东新区,交通十 分便利。饭店对面的紫荆山公园和环绕酒店的金水河畔,倍添旅客的闲情逸致 。在熠熠生辉的高楼上俯瞰全城,历史风情尽收眼底。

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Activity operation Zhengzhou accommodation hotel recommendation (1)
Zhengzhou Sofitel International Hotel Zhengzhou Sofitel International Hotel is the 5-star standard hotel jointly invested by Henan International Restaurant and French Accor Hotels Group, and was ranked as the 5-star foreign hotel by State Tourism Bureau in June 2000. Till present, Sofitel International Hotel has governed more than 40000 hotels in more than 140 countries. Till it is put into operation, it has successfully received the political gentries and royal members of different countries, and has awarded such honors as ―Top 50 Best Business Hotels in the World‖ published by Forbes Chinese version and ―Top 10 Hotels with Satisfaction from Guests‖ by Dahe Daily, and is the member of Accor Hotels Group which is praised as the ―European pioneer and global hotel and enterprise service group‖. Zhengzhou Sofitel International Hotel settles at the cross of Chengdong Road and Jinshui Avenue in Zhengzhou surrounded by provincial governmental administrations with flourishing finance and business, and is only 10 minutes’ drive to Zhengdong new district with very convenient traffic. The Zijingshan Park and Jinshui River surrounding the hotel provides the recreation and elegance for guests who can thoroughly enjoy the historical city from the shining tall building.

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活动运营 郑州住宿酒店推荐(一)

郑州索菲特国际饭店
郑州索菲特国际饭店地址:郑州城东路289号。 距郑州秀台3.2公里,车程10分钟。

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Activity operation Zhengzhou accommodation hotel recommendation (1)
Zhengzhou Sofitel International Hotel Zhengzhou Sofitel International Hotel Address: No. 289, Chengdong Rd., Zhengzhou. 3.2km to Zhengzhou Show Platform, 10 minutes’ drive.

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活动运营 郑州住宿酒店推荐(二)

郑州裕达国贸酒店
郑州裕达国贸酒店是一家国际豪华酒店,地处郑州政治、商业中心地 带,毗邻郑州市人民政府而建,俯瞰中原重镇迷人风光,地理位置得天独 厚。去往新郑机场、火车站交通便利。 酒店建设共耗资3亿美金,由世界著名设计师李祖原先生亲自设计, 为河南省最高的建筑物之一, 裕达国贸酒店设有豪华客房、行政客房、 商务客房,酒店豪华客房的构造延续了酒店宽敞舒适的美誉,带独立淋浴

间、卫星电视等。凭窗远眺,古老的中原重镇、绿色的郑州西城以及现代
城市风光尽收眼底。同时还包括了集世界时尚最前沿的设计于一体的餐厅 和酒吧、除一座水晶宴会厅外,同时还有一座中庭式大宴会厅采用欧式建 筑格局,可同时容纳700位宾客。加上多间大小各异的会议室,可满足宾 客不同的商务需求。

酒店开业时间1997年开业,2003年装修,楼高45层,客房总数356间
(套)。

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Activity operation Zhengzhou accommodation hotel recommendation (2) Zhengzhou Yuda Palace Hotel
Zhengzhou Yuda Palace Hotel is an international deluxe hotel settled at the central zone of politics and economy in Zhengzhou and neighbors the Zhengzhou People’s Government with advantaged geographic location and convenient traffic to Xinzheng Airport and Railway Station. The hotel, with the investment reaching USD300 million, was personally designed by Mr. Li Zuyuan who is the world famous designer, and is one of the highest buildings in Henan province. Yuda Palace Hotel sets deluxe guestroom, administrative guestroom and business guestroom, the structure of deluxe guestroom extends the reputation of comfortable and wide with independent shower room and satellite TV. Viewing beside the window, guests may thoroughly enjoy the ancient city, green west district and modern urban scenery. Additionally, it also has restaurant and bar with world fashionable design, besides the crystal banquet hall, it also sets one big banquet hall in European architectural pattern, and is capable of serving 700 guests simultaneously. Combining several meeting rooms, it can meet the demands of different guests in business. The hotel opened service in 1997 and was decorated in 2003, the hotel is a 45-floor building with 356 guestrooms (suites).
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活动运营 郑州住宿酒店推荐(二)
郑州裕达国贸酒店

行政套房

商务套房

高级单人房
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高级双人房

Activity operation Zhengzhou accommodation hotel recommendation (2) Zhengzhou Yuda Palace Hotel

Administration Suite

Business suite

High grade single room
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High grade double room

活动运营 郑州住宿酒店推荐(二) 郑州裕达国贸酒店
郑州裕达国贸酒店地址:河南省郑州市中原中路220号。
距郑州秀台5.8公里,车程约21分钟。 距郑州高速北服务区试驾场地21公里,车程约50分钟。

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Activity operation Zhengzhou accommodation hotel recommendation (2)
Zhengzhou Yuda Palace Hotel

Zhengzhou Yuda Palace Hotel Address: No. 220, Central Zhongyuan Rd., Zhengzhou, Henan. 5.8km to Zhengzhou Show Platform, 21minutes’ drive. 21km to Zhengzhou Expressway north service area test drive site, 50 minutes’ drive.

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活动运营

郑州住宿酒店推荐(三)
河南中州皇冠假日酒店
河南中州皇冠假日酒店地理位置优越,位于市中心和金水路的林荫大 道上,方便游客观赏旅游景点,如闻名遐迩的少林寺、龙门石窟、白马寺及 河南省博物院。与中州假日酒店及河南中州快捷假日酒店同处一址,设施共 享。 下榻中州皇冠假日酒店,您将感受无以伦比的舒适入住体验.时尚雅致 的客房,亲切专业的服务、考究华丽的顶级配置以及一应俱全的休闲娱乐设 施,为您实现一个愉快的郑州之行。 中州皇冠假日酒店,其前身是有着悠久历史、始建于1959年的河南国宾 馆 ,住店客人可以享受郑州市最大的室内温泉游泳池等酒店配套康乐服务 ,店内各式精选餐厅 与酒吧亦同样为人所津津乐道。宾客步行2分钟即可领 略滨河公园和紫荆山公园的秀丽景色,一流的设施和优质的服务将使入住皇 冠宾馆的您会有宾至如归的感觉。

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Activity operation Zhengzhou accommodation hotel recommendation (3)
Henan Crowne Plaza Hotels & Resorts

Henan Crowne Plaza Hotels & Resorts boasts advantaged geographic location at the Jinshui Road in urban area and is convenient for guests to the tourist spots such as the famous Shaolin Temple, Longmen Grottoes, Baima Temple and Henan Province Museum. It settles at the same place of Zhongzhou Holiday Hotel and Henan Zhongzhou Convenient Holiday Hotel with shared facilities. Here, you may enjoy the outstanding and comfortable experience with considerate service as well as top facilities and recreational and entertainment facilities in the fashionable and elegant guestroom, thus providing and pleasant journey to Zhengzhou. Crowne Plaza Hotels & Resorts, with the former of Henan Guests House which was established in 1959 with a long history, and guests here may enjoy the biggest interior warm spring swimming pool, and restaurants and bars in the hotel are also favorite for the guests. Guests may enjoy the Binhe Park and Zijingshan Park for 2 minutes walk, top facilities and quality service provides the home feeling for all guests.

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活动运营

郑州住宿酒店推荐(三)
河南中州皇冠假日酒店
河南中州皇冠假日酒店地址:河南郑州金水路115号。 距郑州秀台3.4公里,车程12分钟。

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Activity operation Zhengzhou accommodation hotel recommendation (3)
Henan Crowne Plaza Hotels & Resorts

Henan Crowne Plaza Hotels & Resorts Address:No. 115, Jinshui Rd., Zhengzhou, Henan. 3.4km to Zhengzhou Show Platform, 12minutes’ drive.

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活动运营

合肥站品鉴会活动场地推荐介绍
合肥碧桂园凤凰城酒店
合肥碧桂园凤凰城酒店——南中国首家以白金五星级标准 建造、南中国至广阔的山水主题式酒店。 合肥碧桂园凤凰城酒店背倚郁郁葱葱的凤凰五环山,整体 营业面积达7万平方米,建筑面积达7.8万平方米,是合肥面积 最大、楼层最低的山水酒店。富丽典雅的欧陆式建筑风格,使 宾客感受到西方古典文化独特的神秘雅致。此外酒店还特别引 进了国外主题式酒店的独特意念,创造出超凡的品味。完善先 进的服务设施,温情个性化的五星级服务,令各方嘉宾倍感尊

荣。
合肥碧桂园凤凰城酒店拥有 336间宽敞舒适、豪华典雅的 客房,并有十多种房型可供选择。客房内设施先进齐备,其中 包括了多种语言的卫星电视频道、宽带互联网接口、免费无线

上网、迷你酒吧、先进的独立浴室等等配套设施。

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Activity operation Appreciation conference activity site recommending Introduce in Hefei
Hefei Country Garden Phoenix City Hotel

Hefei Country Garden Phoenix City Hotel --- the first landscape theme hotel in South China constructed with the platinum 5-star standard. Hefei Country Garden Phoenix City Hotel backs the green Wuhuan Mountain with the operating area reaching 70,000m2, and floor area reaching 78,000m2, and is the biggest landscape hotel with lowest floors. The splendid and elegant European architectural style provides the mysterious and elegant western classical culture for the guests. Additionally, the hotel has also introduced the unique creativity of foreign theme hotel, and created the outstanding tastes. The complete and advanced facilities and personalized 5-star service, provide the noble feeling for guests. Hefei Country Garden Phoenix City Hotel possesses 336 wide comfortable and deluxe guestrooms with more than 10 kinds of rooms. The guestroom boasts advanced and complete facilities, including satellite TV, broadband Internet access, free wireless Internet service, independent bathroom etc.

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活动运营

合肥站品鉴会活动场地推荐理由
合肥碧桂园凤凰城酒店

场地优势
?交通便利:位于滨湖路由观光大道旁,距骆岗机场仅40分钟车程;
?配套成熟:碧桂园凤凰城是合肥市内大型楼盘,环境优美配套设施齐全,完全可满足试驾、搭建 大型户外篷房、宴会、住宿等需要,其毕加索国际宴会厅装修豪华,全厅可容纳超过1500人,并且 可以进车展示,满足本次活动所有场地需求。

?场地亮点:南中国首家以白金五星级标准建造、南中国至广阔的山水主题式酒店。
?整体性:在项目运营中,客户可以正在感受品牌尊贵服务,在活动整体执行期间,能充分的体现 出活动的整体性。

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Activity operation Appreciation conference activity site recommending Introduce in Hefei

Hefei Country Garden Phoenix City Hotel

The local advantages ?Convenient traffic :Beside the Sightseeing Avenue at the Binhu Road, 40 minutes’ drive to Luogang Airport; ?Facilities mature :Country Garden Phoenix City is a big community in Hefei with beautiful environment and complete facilities, and is capable of meeting the demands of test drive, big outdoor tent room, banquet and accommodation, and the Picasso International Banquet Hall has deluxe decoration and can serve 1500 guests, and is capable of showing cars for meeting the demands of this activity. ?Field Highlight: The first platinum 5-star standard hotel and landscape theme hotel in South China. ?Integrity:In project operation, clients may feel the noble service of Audi brand, during the activity general execution period, it can completely show the integrity of the activity.

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活动运营

合肥站品鉴会活动地点介绍
合肥碧桂园凤凰城酒店

地址:合肥巢湖市中庙镇湖滨大道北碧桂园凤凰酒店
* 备注:沿合肥快速路至市中心,60分钟车程;
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Activity operation Appreciation conference activity site recommending Introduce in Hefei:

Hefei Country Garden Phoenix City Hotel

Address:Country Garden Phoenix City Hotel, North Hubin Avenue, Zhongmiao Town, Chaohu, Hefei * Note: Top urban area along the Hefei Expressway, 60 minutes’ drive;
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活动运营 合肥住宿酒店推荐 合肥碧桂园凤凰城酒店

行政套房

商务套房

高级单人房
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高级双人房

Activity operation Conference activity site recommending Introduce in Hefei:
Hefei Country Garden Phoenix City Hotel

Administration Suite

Business suite

High grade single room
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High grade double room

活动运营 品鉴会
? 品鉴会活动平面分布图(郑州)
郑州上市会功能分布说明 ? 1、舞台区:背景板、舞台; ? 2、嘉宾观摩区:嘉宾椅; 5 4 3 6 2

? 3、奥迪精品展示区:奥迪精 品展示柜;
? 4、VIP恰谈区:沙发、茶几、 绿色植物,品牌挂画;

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? 5、餐前红酒区:高脚吧台、 高脚椅子、台花、桌旗、沙发、 茶几、红酒架;
? 6、上市会晚宴区:供餐台、 A8L展车;

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Activity operation Appreciation conference

?

Plane diagram of the appreciation conference activity (Zhengzhou)

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4 3

6 2

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Introduction on the functional layout for Zhengzhou launch conference ? 1. Stage area: background board, stage; ? 2. Guests view area: chairs; ? 3. Audi products show area: Audi delicate products show cabinet; ? 4. VIP negotiation area: sofa, tea table, green plants, brand painting; ? 5. Preprandial red wine area: bar counter, chair, table flower, table flag, sofa, tea table, red wine stand; ? 6. Launch conference dinner area: foods supplying table, A8L exhibiting car;

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活动运营 品鉴会
? 品鉴会活动平面分布图(合肥)
合肥上市会功能分布说明

? 1、舞台区:背景板、舞台、 展车、亮相道具、嘉宾围桌;
? 2、餐饮区:嘉宾围桌
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? 3、茶歇区:嘉宾签到后,倾 听美妙的欧式音乐,品尝来自 德国高级红酒及小吃,与志同 道合的朋友相聚畅谈,享受着 奥迪带来尊贵体验; ? 4、来宾签到区:签到台、签 到背景板、签到本、台花、欢 迎卡;

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1

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Activity operation Appreciation conference

?

Plane diagram of the appreciation conference activity (Hefei)

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3

2

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Introduction on the functional layout for Hefei launch conference ? 1. Stage area: background board, stage,exhibiting car, launch properties, guests round table; ? 2. Foods area: guests round table ? 3. Tea break area: after guests registration, enjoy wonderful European music and Germany high grade red wine and refreshments, gather with the friends, enjoy the noble experience brought by Audi ? 4. Guests registration area: registration table ,Registration background board ,registration book ,table flower ,greeting card

活动运营 品鉴会
? 签到环节
环节描述:嘉宾携带邀请函前往活动指定地点签到区签到,在礼仪人员的指引下进行资料留档环

节,并在礼仪人员手上领取签到礼品,特显客户尊贵性。
环节亮点:参与活动嘉宾都会得到由奥迪品牌所提供的精美礼品一份,让客户留下深刻印象。

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Activity operation Appreciation conference ? Registration

Description: guests shall register at the designated site of the activity with the invitation letter, leaf the information with the guidance of amenity staffs, and take registration gifts, thus providing the noble feeling of clients noble. Highlights: The attendants will get one share of exquisite gift provided by Audi brand, thus deeply impressing the clients.

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活动运营 品鉴会
? 暖场环节
环节描述:倾听美妙的欧式音乐,品尝来自德国高级红酒及小吃,与志同道合的朋友相聚畅谈, 享受着奥迪带来尊贵体验,同时为来宾和经销商之间创造交流平台,达到集客目的。

环节亮点:一、餐前酒会:长廊两侧摆放酒会区域,主要以台花、桌旗布置为主,提供德国品牌
红酒以及德国品牌餐前小吃,专供开场前嘉宾互动交流。

桌旗效果图

台花效果图

品牌展示看板效果图

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Activity operation Appreciation conference ? Warm-up

Description:Enjoy the beautiful European music and Germany high grade red wine and refreshments, talk with the friends, enjoy the noble experience brought from Audi, create the communication platform for guests and distributors with the purpose of collecting guests. Highlight of the procedure :Preprandial cocktail: place cocktail on both sides of corridor, mainly tablel flower and table flag, provide Germany brand red wine and Germany brand preprandial refreshments for guests.

Effect drawing of table flag

Effect drawing of table flower

Brand show board effect dra

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活动运营 品鉴会
? 主持人开场和领导致辞环节
环节描述:餐前酒会结束,主持人用话筒召集嘉宾进入主会场就坐,简单介绍活动目的、介绍 到会的领导嘉宾作为晚宴开场。接着有请总部或区域领导为活动致辞,领导致辞完毕后,紧接 着的是地方社会进取人士代表进行品牌感言,主要叙述对品牌的印象以及对新A8L的期待之言。 环节亮点:总部或区域领导活动致辞:邀请总部或区域领导为本次活动发言,为活动增添色彩。

郑州站效果图
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合肥站效果图

Activity operation Appreciation conference ?

Presider declares the open and officer gives speech

Description: Preprandial cocktail end, presider calls the guests to enter into the main site and take site, and briefly introduces the purpose of the activity, introduces the officer. Then, ask the headquarter or area officer to give speech for the activity, after giving speech, ask the local social gentries to express impression on the brand, mainly introduce the impression to the brand and the expectation to new A8L. Highlights:Headquarter or area officer gives speech: invite headquarter or area officer to give speech for this activity.

Zhengzhou station effect drawing
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Hefei station effect drawing

活动运营 品鉴会
? 新A8L亮相环节(郑州站)
环节描述:领导发言完毕后,让所以嘉宾都对新A8L充满期待,播放新A8L广告片,播放完毕后;进

行新车发布环节,融进奥迪一直尊崇的调性,结合光来绘画的现场表演方式,引出新车闪亮登场,
配合舞台灯光效果,营造具有科技、时尚、震撼的表现形式进行新车亮相。 环节亮点:一、新A8L广告片放映:首次在区域发布新A8L广告片,让嘉宾感受到品牌对客户的重视。 二、新车亮相形式:特邀著名画家,运用光学元素利用手上的光源能在围绕着新A8L的 幕布上描绘出新A8L最具特点性能的LED车头灯作为新车亮相引指,当大师描绘完毕后,迅间将幕布 升空,将新A8L展现于嘉宾眼前,人们会尝试着努力的记住它,才会永远的留在心灵的记忆中。

新车亮相前效果

光绘的现场效果 水幕的现场效果

新车亮相现场效果

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Activity operation Appreciation conference ? New A8L launch step (Zhengzhou)

Description: After the officer has given speech, all guests are expecting new A8L, play the new A8L advertising film, and then show the new car, integrate into the Audi noble tone, combining optical painting for site performance, lead the launch of new car, combing the stage lighting effect, create the technical, fashionable and astonished atmosphere for launchin the new car. Highlights:1. Play new A8L advertising film: play new A8L advertising film for the first time in local, make guests feel the emphasis to clients from the brand. 2. Launch new car: invite famous painter to draw the LED head lamp of new A8L on the curtain with light for guiding the launch of new car launch, after drawing, quickly rise the curtain, show new A8L in front of guests, people try to memorize it with deep impression..

Effect before new car launch

Photoplotting 水幕的现场效果site effect

New car launch site

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活动运营 品鉴会
? 新A8L亮相环节(合肥站)
环节描述:领导发言完毕后,让所以嘉宾都对新A8L充满期待,播放新A8L广告片,播放完毕后;进

行新车发布环节,融进奥迪一直尊崇的调性,结合水幕的现场表演方式,引出新车闪亮登场,配合
舞台灯光效果,营造具有科技、时尚、震撼的表现形式进行新车亮相。 环节亮点:一、新A8L广告片放映:首次在区域发布新A8L广告片,让嘉宾感受到品牌对客户的重视。 二、新车亮相形式:渐明渐暗的舞台上,新A8L伴随着轻快地音乐,在舞台中央水幕区 驶出开启新A8L标志性的LED车头灯亮相,舞台上留下新A8L,优雅闪着LED车灯,尊贵的展现在来宾 面前。

新车亮相现场效果
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水幕的现场效果

Activity operation Appreciation conference ? New A8L launch step (Hefei)

Description: After the officer has given speech, all guests are expecting new A8L, play the new A8L advertising film, and then show the new car, integrate into the Audi noble tone, combining optical painting for site performance, lead the launch of new car, combing the stage lighting effect, create the technical, fashionable and astonished atmosphere for launchin the new car. Highlights:1. Play new A8L advertising film: play new A8L advertising film for the first time in local, make guests feel the emphasis to clients from the brand. 2. Launch new car: On the misty stage, new A8L drives onto the stage from the water curtain area in the middle of stage with cozy music, and new A8L launches with the symbolic LED headlamp lighting, the new A8L keeps on the stage with the LED lamp flashing, and show in front of the guests with a noble image.

New car launch site effect
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The water curtain site effect

活动运营 品鉴会
? 专家新车性能讲解环节
环节描述:新A8L亮相后,产品专家上台,系统的阐述新A8L的技术亮点,将技术价值转化为生活

价值,全情演绎“探索享受”的主题寓意。
环节亮点:一、邀请厂家资深产品专家:需总部协调更高素质更专业的产品讲师及A8L介绍文件, 为活动增添色彩。 二、社会进取人士代表感言:借助媒体力量邀请在社会力求进取的专业人士对奥迪品 牌的认可以及期待新A8L的感言。

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Activity operation Appreciation conference ? Experts introduce the performance of new car

Description: After new A8L launch, product experts get on the stage and describe the technical advantages of new A8L, transfer the technical value into the life value, and show the theme of ―Explore and Enjoy‖. Highlights:1. Invite senior product experts: ask the headquarter to assign professional product lecturer with documents on introducing A8L. 2. Social aggressive gentries give speech: with the force of media, invite aggressive and professional gentries to express acceptance to Audi brand and expectation on new A8L.

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活动运营 品鉴会
? “奥迪S-line英杰会”启动环节
环节描述:借助新A8L的上市活动契机,奥迪品牌带出本年度的另一杰作―秀台”(SHOWTIME)

英文本意为“表演时刻”,在河南甚至是全国,秀台是第一家体育运动的“体验”式商业模
式的高端时尚会所公告天下,让更多奥迪的会员获知奥迪品牌的好去处。通过该环节来展现 秀台所承载的项目内容,传递秀台与奥迪间的关联。同时也填补新车品鉴环节舞台表演的空 缺,增加了现场的可看性。

环节亮点:一、“奥迪S-line英杰会”授卡及启动仪式。
二、精彩的演艺表演

备注:此环节只适合于郑州站。
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Activity operation Appreciation conference ? “Audi S-line Elite Club‖ start ceremony.

Description:With the opportunity of new A8L launch, Audi brand brings out the other master piece ―Show Time‖, Show Time is the first top and fashionable club with sports ―experience‖ type business mode in Henan and China, let more Audi members know the excellent place for realizing Audi brand. Show the items of Show Time and pass the relation between Show Time and Audi through this procedure, fill into the blank of stage performance during new car appreciation, and increase interest of the site. Highlights:1. ―Audi S-line Elite Club‖ card presentation and start ceremony. 2. Wonderful performance

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Note:This procedure is only suitable for Zhengzhou.

活动运营 品鉴会
? “奥迪S-line英杰会”启动环节
环节内容介绍:
情景剧与沙画表演:现场表演者精彩的演出及沙画师的现场创作相互融合的方式,传递出秀台五 人足球赛、击剑、开放式的摄影室、特色餐厅、时尚酒吧等特色功能,展现奥迪车主积极进取的 精神及高品质的时尚生活。

备注:此环节只适合于郑州站发布使用。
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Activity operation Appreciation conference ? “Audi S-line Elite Club‖ start ceremony.

Introduction to the Content: Scene drama and sand painting performance: the wonderful performance and the site painting by the painter pass the functions of Show Time five-a-side football, swordplay, open studio, special restaurant and fashionable bar, show the striving spirit and quality life of Audi car owners.

Note:This procedure is only suitable for launch in Zhengzhou.
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活动运营 品鉴会
? “奥迪S-line英杰会”启动环节
环节描述:会所启动成功后,邀请秀台领导与奥迪领导进行会员卡交赠仪式。

环节亮点:一、双方领导汇聚,“秀台”领导向“奥迪”领导赠送会员卡,寓意“秀台”与“奥
迪”良好合作开端。 二、领导通过拿到的会员卡刷开启动装置,启动装置的灯闪亮,同时主背板显示秀台 LOGO,同时配合相关特效,寓意秀台正式启动

备注:此环节只适合于郑州站发布使用。
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Activity operation Appreciation conference ? “Audi S-line Elite Club‖ start ceremony.

Description:After successfully activating the club, invite Show Time leaders and Audi leaders to present member card. Highlights:1. With the leaders of both parties, ―Show Time ‖leaders present member card to ―Audi ‖leaders, which means the start of excellent cooperation between ―Show Time‖ and ―Audi‖. 2. Leaders open the star device with the member card, the start device lights on, and the main background board displays the Show Time LOGO, combine related special effect, implies the formal start of Show Time

Note:This procedure is only suitable for launch in Zhengzhou.
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活动运营 品鉴会
? 助兴节目、晚宴结束环节
环节描述:嘉宾用餐约10分钟后,进行新车发布助兴节目环节,助兴表演结束,主持人宣布活动 结束,恭迎嘉宾,有需求的嘉宾可以留下进行经销商的询问了解。

助兴节目:节目推荐
(一)管弦乐演奏著名歌曲。

管弦乐演奏

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Activity operation Appreciation conference ?

Interesting program, dinner end

Description:10 minutes after guests enjoying dinner, present interesting program, after the performance, presider declares activity end, ask the interested guests to enquire specific information from the distributors. Interesting program: program recommendation (1) Famous song performed by orchestra.

performed by orchestra

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活动运营 郑州男主持人主推
姓名:芮成钢 生日:1977.09.24 出生地:安徽合肥 毕业学校:外交学院 最年轻的耶鲁访问学者 芮成钢,中共党员,现任中央电视台经济频道 (CCTV-2)《经济半小时》栏目主播。 曾主持过中央电视台英语国际频道《财经中国》 (BizChina),《中国投资指南》(China Business Guide),《英语新闻》(CCTV News),《环球瞭望》 (World Wide Watch),《财经新闻》(Financial Report),中央电视台经济频道《全球资讯榜》等 栏目。在中央电视台工作后,曾独立制作了20多部 反映中国最新经济动态的专题节目,包括《中国教 育大市场》、《外商眼中的西部开发》、《中国经 济--世界经济论坛特辑》、《香港-高科技的神 话》、《风险投资在中国》、《中国广告二十年》 《世界著名奢侈品牌抢滩中国》等大量深受海外观 众好评的经济类专题节目,在栏目的《人物专访》 板块中,独家专访了百余位国内国际著名的商业巨 子、政界领袖及学术精英。同时,曾拍摄或参加过 "中国企业高峰会","财富论坛","亚洲企业协会 经济峰会","中国投资论坛","2000东西部招商引 资洽谈会"等诸多大型经济峰会,论坛。

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Activity operation Zhengzhou male presider recommendation

Rui Chenggang Birthday: 1977.09.24 Birth Place: Hefei Graduated From: China Foreign Affairs University Youngest visiting scholar of Yale University Rui Chenggang, party member, chief announcer of Half-Hour Economy CCTV-2. Presided CCTV English International Channel ―BizChina‖, ―China Business Guide‖, ―CCTV News‖, ―World Wide Watch‖, ―Financial Report‖, CCTV-2 ―Global News‖. After working in CCTV, he has independently made more than 20 special programs for reflecting the latest economic trend, including ―Chinese education market ―, ―West China Development in the Eyes of Foreign Merchants‖, ―Chinese Economy-World Economy Forum Special‖, ―Hong Kong- Fable of Hi-Tech‖, ―Venture Investment in China‖, ―20 Years of Chinese Advertisement‖, ―World Famous Luxury Brands Occupy in China‖ which have earned high praise from foreign audiences, in the plate of ―Interview on Gentries‖, he has interviewed more than 100 domestic and world famous business tycoons, political leaders and academic elites. Additionally, he has photographed or attended such grand economic summits and forums as "Chinese Enterprise Summit", "Fortune Forum", "Asian Enterprise Association Economy Summit", "China Investment 97 6/20/2013"2000 East and West Forum", China Invitation Conference" and so on.

活动运营 郑州、合肥主持人推荐
?

常安

身高:178cm 语言:国/粤/日语/英语 特长: 主持 演唱 钢琴 国画 主持风格:稳重大方、机智灵活 工作态度:专业、敬业 生活态度:做好自己,善待他人 语言专业等级:普通话测试为国家一级甲等 日语一级(可用日语流利地主持) 英语四级(可用英语进行普通主持) 曾获奖励: 2007年“白象杯”央视全国主持人大赛优秀奖 2006广东电视台未来新主播大赛最佳气质奖、 2005广州日报白领之星季军、最佳气质奖 2004 全国魅力新秀主持人大赛西安赛区冠军

现供职于: 广州电视台城市电视节目主持人,主持《城市影像派》《时尚季风》 广东电视台移动频道财经新闻主播

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Activity operation Zhengzhou, Hefei presider recommendation

Chang An Height: 178cm Language: Mandarin/Cantonese/Japanese/English Advantages: presider, performance, piano, Chinese painting Style: grand, smart and flexible Work Attitude: professional, dedicated Life Attitude: excellent behavior, treat other well Language Skills: Mandarin Test: State Class 1 Grade A Japanese: Class 1 (fluently preside in Japanese) English: Class 4 (common preside in English) Awards: 2007 ―Baixiang Cup‖ CCTV National Presider Contest Excellence Prize 2006 Guangdong TV Future Chief Announcer Best Style Prize, 2005 Guangzhou Daily White Collar Star, Second Prize, Best Style Prize 2004 National Charm Fresh Presider Contest Xi’an Area Champion Serve in: Guangzhou TV City Channel presider, ―City Image‖, ―Fashion Wind‖ Guangdong TV Mobile Channel Finance News

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活动运营 郑州主持人推荐
?

马慧
? ?

单位:河南电视台 主持经历: ?2006年代表安徽省参加全国青少年“红色之旅”爱 国主义演讲比赛,获得一等奖。 ?2007年代表河南大学参加中央电视台高校版挑战主 持人全国总决赛,获得团体全国最佳口才奖项。 ?2008年应邀参加湖南卫视《快乐大本营》节目录制 ?2008年作为唯一一个大学生节目应邀参与中央电视 2008年元旦晚会; ?2009年获得河南大学校园歌手大赛一等奖; ?2009年获得河南省校园短剧大赛一等奖; ?曾多次担任学校晚会及比赛的主持人; ?2009年河南电视台精品博览频道《开口就唱》栏目 主持人。

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Activity operation Zhengzhou presider recommendation

?

Ma Hui ? Employer: Henan TV ? Experience as Presider: ?2006, attended State Youth ―Red Journey‖ Speech Contest and awarded First Prize on behalf of Anhui Province. ?2007, attended CCTV University Challenge Presider National Final on behalf of Henan University, awarded Best Group Eloquence Prize of. ?2008, attended attend Hunan TV ―Happy Campus‖ with invitation ?2008, as the only university student, attended the CCTV 2008 New Year Party; ?2009, attended Henan University Campus Singer Contest, awarded First Prize; ?2009, attended Henan Province Campus Playlet Contest, awarded First Prize; ?Worked as the presider of the university party and contests; ?2009, presider of Henan TV delicate products channel ―Open the Mouth and Sing‖.
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活动运营 合肥主持人主推
?

马腾
? ? ?

单位:安徽合肥电视台 专业:播音与主持 主持经历:
? 2007-2008年任《枣庄天气预报》主播。 ? 2009年任枣庄电视台《成长快乐》主持人。 ? 2009年11月主持“飞轮海”歌友会。 ? 2009年任合肥电视台《午间新闻》主持人。 ? 2009年8月至今,任合肥电视台《庐州人家》主持人。

? 2010年1月至今,任合肥电视台《合肥新闻联播》主播。

102 6/20/2013

Activity operation Hefei presider recommendation

?

Ma Teng
? ? ?

Employer: Anhui Hefei TV professional: broadcast and preside Experience as Presider: ?2007-2008, chief announcer of ―Zaozhuang Weather Forecast‖. ?2009, presider of Zaochuang TV ―Happy Growth‖ presider. ?November, 2009, presided ―Feilunhai‖ concert.

?2009, presider of Hefei TV ―Noon New ‖.
?August, 2009-present, presider of Hefei TV ―Luzhou Home‖. ?January 2010-present, chief announcer of Hefei TV ―Hefei News‖.

103 6/20/2013

活动运营 郑州进取人士推荐(一)
?

郑立新
? ?

单位:欧亚置业有限公司 总经理 主要经历: 大概很少有人去思考“团伙”和“团队”的区别,好像这是一 团扯不开的、两个相互混淆的概念。究竟何为团伙?何为团队 ?欧亚置业@河南欧亚置业的高层常常和员工探讨这个问题。 欧亚置业@河南欧亚置业董事长郑立新说—— 团伙是有组织无 纪律,有想法无办法,是一群没有未来的乌合之众;而团队, 则是有组织有纪律,有发展方向、有远景的,是战士的集合。 团队为利益而战;而团队则为价值而战。欧亚置业@河南欧亚 置业团伙在得失中较劲;而团队则为一个信仰共存。欧亚置业 @河南欧亚置业团伙在机会中找困难;而团队则在困难中找机 会。欧亚置业@河南欧亚置业团队的管理是精细化的,而团伙 则是粗糙的。欧亚置业@河南欧亚置业团伙的核心是以个人利 益为重,互相利用;团队是以集体利益为重,共同奉献。欧亚 置业@河南欧亚置业团伙的目的是为了自己的利益,不惜牺牲 他人和国家的利益。而团队则相反,是为社会、为集体创造财 富。团队所依赖的不仅是集体讨论和决策以及信息共享和标准 强化,它还强调通过成员的共同奉献,能够得到是实实在在的 集体成果,这个集体成果超过成员个人业绩的总和,即团队大 于各部分之和。欧亚置业@河南欧亚置业所以,欧亚置业@河南 欧亚置业要做企业,要想使企业长期发展下去,欧亚置业@河 南欧亚置业首先就要打造好一个团队而不是团伙,打造一支拆 不散、拖不乱、打不垮的团队,打造一支为共同理想而奋斗的 团队。
104 6/20/2013

Activity operation Zhengzhou aggressive gentries recommendation (1)

?

Zheng Lixin
? ?

Employer: Ouya Real Estate Co., Ltd. General Manager Main Experience:

?

Few people will consider the difference between ―gang‖ and ―team‖, it looks that they are confuzed concepts. Then what is gang and what is team? The senior staffs of Ouya Real Estate @Henan Ouya Real Estate always discuss this issue with staffs. Chairman of Ouya Real Estate @Henan Ouya Real Estate Zheng Lixin has said --gang is the team with organization instead of discipline, with ideal instead of method without bright future; but team is the collection of people with organization and discipline, with ideal and method with a bright development direction and grand vision. Gang strives for benefits; but the team strives for value. The team of Ouya Real Estate @Henan Ouya Real Estate competes and survives for the belief. The gang of Ouya Real Estate @Henan Ouya Real Estate finds out difficulties from opportunities, and the team finds out opportunities from difficulties. The team management of Ouya Real Estate @Henan Ouya Real Estate is lean, and the gang is rough. The gang of Ouya Real Estate @Henan Ouya Real Estate focuses on personal benefits, but the team focuses on the benefits of the group with common contribution. The gang of Ouya Real Estate @Henan Ouya Real Estate wastes the benefits of others for their own benefits, but the team creates fortune for the society and group. The team depends on not only group discussion and decision making but also the information share and standard reinforcement as well as the common contribution of members with actual achievements for the group which exceeds the total amount of the individual achievements, which means that the team > the total of all parts. Ouya Real Estate @Henan Ouya Real Estate, therefore, Ouya Real Estate @Henan Ouya Real Estate strives for the enterprise with eternal development, Ouya Real Estate @Henan Ouya Real Estate shall develop an excellent team who has high adhesion and strive for the common ideal.

105 6/20/2013

活动运营 郑州进取人士推荐(二)
?

徐雷
? ?

单位:河南嘉信投资担保有限公司 总经理 主要经历: 徐雷具有较强的市场开拓能力和风险控制能力,丰富的企业管 理知识和经验,为其在投资担保行业的发展打下了坚实的基础

。嘉信公司在徐雷的带领下由于业绩突出,嘉信公司先后被河
南省政府党风廉政建设活动办公室评为“2008年度省党风廉政 建设示范单位”;被多家媒体评为“2009年度3.15中原地区投 资担保行业诚信企业”、“2008年度稳健运营投资担保机构”

、“2009年度3.15最佳诚信投资担保机构”、“2009年度河南
中小企业发展先进投资担保机构”、“2009年度河南十大品牌 担保机构”等荣誉称号。

106 6/20/2013

Activity operation Zhengzhou aggressive gentries recommendation (2)

?

Xu Lei
?

Employer: Henan Jiaxin Investment Ensurance Co., Ltd. General Manager
Main Experience:

?

Xu Lei has intestive market development ability and risk control ability with rich knowledge and experience in enterprise management, which has set a solid foundation for the development in the investment ensurance industry. Jiaxin company was entitled as ―2008 Province Party Style and Incorrupt Construction Sample Unit‖ by Henan Province Government Party Style and Incorrupt Construction Activity Office; ―2009 Year Sincere Enterprise in 3.15 Central China Area Investment Ensurance Industry‖, ―2008 Year Stable Operation Investment Ensurance Mechanism‖, ―2009 Year 3.15 Best Sincerity Investment Ensurance Mechanism‖, ―2009 Year Henan Middle and Small Enterprise Development Advanced Investment Ensurance Mechanism‖ and ―2009 Year Henan Top 10 brand Ensurance Mechanism‖ by several media.
107 6/20/2013

活动运营 合肥进取人士推荐(一)
?

陈先保
? ?

单位:洽洽食品股份有限公司 董事总经理 主要经历: 洽洽食品股份有限公司(以下简称“公司”)的前身是安徽洽 洽食品有限公司,成立于2001年8月9日,2008年6月6日,整体

变更设立为股份公司,注册资本为15000万元,法定代表人:陈
先保。公司经营范围是:坚果炒货类食品生产和销售;农副产 品的生产和收购(除粮、油);肉制品生产和销售;油炸食品 生产和销售;蜜饯食品生产和销售;焙烤类食品生产和销售;

膨化食品生产和销售;海藻类食品生产和销售;酱腌菜类食品
生产和销售;糖果类、果冻类、豆制品类食品销售(批发)( 涉及许可证的凭许可证经营)。公司位于合肥市经济技术开发 区莲花路1599号。

108 6/20/2013

Activity operation Hefei aggressive gentries recommendation (1)

?

Chen Xianbao
?

Employer: Qiaqia Foods Co., Ltd. Manager
Main Experience:

Director and General

?

Qiaqia Foods Co., Ltd. (hereinafter referred to as the ―Company‖), with the former name of Anhui Qiaqia Foods Co., Ltd. which was established on August 9th, 2001, on June 6th, 2008, it was renamed as the stock company with the registered capital reaching RMB150 million, legal representative is Chen Xianbao. The business scope is: nut and fried products foods producing and selling; agricultural byproducts producing and purchasing (except rice and oil); meat products producing and selling; fried foods producing and selling; glazed fruit producing and selling; baking foods producing and selling; puffed food producing and selling; alga foods producing and selling; pickled foods producing and selling; candy, fruit jelly and bean foods selling (wholesale)(operate with permit if permit is required). The company settles at No. 1599, Lianhua Rd., Heifei Economical and Technological Development Zone.
109 6/20/2013

活动运营 合肥进取人士推荐(二)
?

郭恒华
单位:安徽华恒化工有限公司 董事长 主要介绍: 安徽华恒化工公司董事长兼总经理郭恒华女士是安徽省人大代 表、合肥市女企业家协会会长、安徽省化工行业协会副会长。 曾担任国家大型化工集团公司的经营总经理,具有良好的企业 管理经验,曾被授予“合肥市十大杰出青年”的光荣称号和共 青团安徽省五四青年勋章。

110 6/20/2013

Activity operation Hefei aggressive gentries recommendation (2)

?Guo

Henghua

Employer: Anhui Huaheng Chemicals Co., Ltd. Director Main Introduction: Chairman and General Manager of Anhui Huaheng Chemicals Co., Ltd., Ms. Guo Henghua is the NPC member of Anhui Province, chairman of Female Enterpriser Association of Heifei, and Vice Chairman of Anhui Province Chemical Industry Association.She worked as the Operation General Manager of state big chemical group with excellent experience in enterprise management, and was entitled as ―Hefei Top 10 Outstanding Youth‖ and Youth League Anhui Province 5.4 Youth Badge.

111 6/20/2013

活动运营 试驾活动流程
时间 08:30–09:30 09:30–10:00 项目 集合 签到 工作内容 嘉宾经销商店集合上大巴 嘉宾签到/进入体验品牌展示空间 A、B组试驾安全培训 10:00–12:30 全体 活动 品荐学习(上半场) A组:参加静态A8L新车性能深度培训 B组:参加场地综合试驾、专业道路试驾 体验、性能配置讲解展现 12:30–13:30 13:30–15:30 15:30–16:00 17:00 中场休息 A组、B组午餐时间 B组:参加静态A8L新车性能深度培训 品荐学习(下半场) A组:参加场地综合试驾、专业道路试驾 体验、性能配置讲解展现 试驾教练点评 活动结束 试驾嘉宾互动交流,发问 客户返程 执行位置 郑州、合肥酒店大堂 试驾现场签到区域 试驾现场 试驾现场 试驾现场 试驾现场 试驾现场 试驾现场 试驾现场 试驾现场

* 备注: ?以上活动流程以郑州、合肥单个目标对象的形式规划,依次循环; ?第二天的试驾活动以接待外地来宾为主,来宾集合时间推迟到9:00开始

112 6/20/2013

Activity operation Test drive activity flow

Time 08:30–09:30 09:30–10:00

Project Gather registration

Work Contents Guests get on the bus at distributors store Guests register/enter into the experience brand show site A. team B test drive security training

Execution Place Zhengzhou, Hefei hotel lobby test drive site registration area test drive site test drive site test drive site test drive site test drive site test drive site test drive site test drive site

10:00–12:30 Acti vity 12:30–13:30

Appreciation (first half)

Team A: attend static A8L new car performance deeply training Team B: attend interesting test drive, professional road test drive experience, performance and configuration introduce

Rest

Team A, team B lunch Team B: attend static A8L new car performance deeply training

13:30–15:30

Appreciation (Second half)

Team A: attend interesting test drive, professional road test drive experience, performance and configuration introduce
Test drive guests interactive communion, present questions Clients return

15:30–16:00 17:00

Coach comment the test drive activity end

* Note: ?Above activity flow is planned for single target in Zhengzhou and Hefei, circulate by turns; ?Test drive activity of day 2 mainly for the guests from other cities, the guests shall gather at 9:00

113 6/20/2013

活动运营 试驾活动篷房平面分布图(郑州、合肥)

试驾活动篷房功能分布说明 ? 活动签到区域:背景板、签到台、 桌旗、台花;

? 试驾安全培训说明会区域:投影、 嘉宾椅;
? 新A8L展示区域:新A8L展车、展示 地台; ? 意向车主洽谈区域:沙发、茶几、 绿色植物,品牌挂画; ? 嘉宾休息、餐饮区域:高脚吧台、 高脚椅子、台花、桌旗; ? 游戏区域:简便高尔夫练习球具(2 套); ? 备餐区:提供餐饮酒水区域;

114 6/20/2013

Activity operation Plane layout of test drive activity tent room (Zhengzhou, Hefei)

Test drive activity tent room functions layout ? Activity registration area: background board, registration table, table flag, table flower; ? Test drive security training introduction area: projector, chairs; ? New A8L show area: new A8L exhibiting car, show platform; ? Intent guests negotiation area: sofa, tea table, green plants, brand painting; ? Guests rest, foods area: bar counter, chair, table flower, table flag; ? Game area: simple golf practice (2 sets); ? Foods area: foods and drinks;
115 6/20/2013

试驾规划

奥迪A8L中南小区试驾、品鉴会试驾规划
重点目标及成效:完成最大化的客户参与试驾效果,试驾人员增加至160人

分组规则:两天,每天分为A.B两大组,分别进行上下午的场地试驾与道路试驾
08:00-08:30 08:30-09:00 09:00- 12:10 09:00-12:00 嘉宾从酒店移动至试驾场地 试驾培训及嘉宾分组 A01-40 场地专业试驾 B01-40 道路试驾 A8L展示车:共3辆 ?试驾区展示:3辆(经销商提供) 试驾用车:共20辆(除备用车全部总部提供) ?专业试驾区:3辆 ?场地试驾备用:2辆 ?道路试驾:12辆,其中2辆用于导航护 航 10辆用于嘉宾试驾。每车2人,进行4次轮换

AM

12:00-13:30

嘉宾场地休息用餐时间

PM

13:30-14:00 14:00-16:00 14:00-16:00

嘉宾从酒店移动至试驾场地 B01-40 场地专业试驾 A01-40 道路试驾

备注:第二天参加当地试驾客户不住宿,在当地设集中接送点,大巴接送至试驾场地
116 6/20/2013

Activity operation

Audi A8L South Area Test Drive, Appreciation Conference Test Drive Plan Focus target and achievement: maximize the effect that most clients attend test drive, test drive attendants increase to 160 persons Rules for grouping:2 days ,Divide into Team A and B for site test drive and road test drive respectively

AM

A8L show car: 3 cars 08:00-08:30 Guests move from the hotel to the test drive site ?Test drive area show: 3 cars (distributor provides) 08:30-09:00 test drive training and guests grouping Test drive car: 20 cars (Cars are provided by the 09:00- 12:10 A01-40 Site professional test drive headquarter except the spare car ) 09:00-12:00 B01-40 Road test drive ?Professional test drive area: 3 cars ?Site test drive spare cars: 2 cars ?Road test drive: 12cars, 2 cars are for navigation and guardian 10 cars are for guest test drive. 2 guests a car, 4 12:00-13:30 Guests rest and foods on site times of switch

13:30-14:00

PM

14:00-16:00 14:00-16:00

Guests move from the hotel to the test drive site B01-40 Site professional test drive A01-40 Road test drive

Remark: accommodation is not provided for local clients who attend test drive of the next day, set pick-up point in local, pick them to test drive site by bus.
117 6/20/2013

活动运营 试驾项目规划(一)

? 场地试驾科目规划
以充气假人作为道具,嘉宾驾驶新A8L体 验,当雷达捕捉到危险信号后,车辆自动 报警并刹停,让嘉宾体验先进科技带来的 安全防护。
全封闭篷房,将光线减到最低模拟夜间效 果,并设计一定弯曲的行驶道路,让嘉宾 真实体验新A8L夜视系统。

奥迪预防式整体安全系统 体验区

夜视系统体验区

MMI\后座娱乐系统体验区

quattro湿滑路面体验区

以较缓慢的车速让嘉宾在车上充分体验 MMI系统,尤其是在后排试乘的嘉宾,将 充分体验后座娱乐系统。 118 6/20/2013

利用PVC及肥皂水模拟冰雪般湿滑路面, 展示新A8L quattro驾驶优势。

Activity operation Test drive planning (1)

?

Site test drive items planning Fully closed tent room, drop the light to lowest for simulating the night effect, and design certain bending road to make guests really experience the night viewing system of new A8L.

Take aerated puppet as properties, guests drive new A8L, when radar grasps the dangerous signal, the car will automatically alarm and brake, guests may experience the safety brought from advanced technology..

Audi preventive general security system experience area

night viewing system experience area

MMI\rear seat entertainment system experience area

Quattro wet and sliding road experience area

Let guests experience the MMI system with low speed drive, particularly for the guests in the rear seats who will completely experience the entertainment system of the rear seat. 119 6/20/2013

Use PVC and soap to simulate the wet and sliding road, show new A8L Quattro drive advantages.

活动运营 试驾项目规划(二) ? 场地试驾科目规划
体验新A8L TFSI发动机强 劲动力带来的迅猛加速表现 体验新A8L ABS、悬挂的 制动性能 体验新A8L quattro、 悬挂、 轻量化车身带来的平稳性

0-100km直线加速

100-0km紧急制动

U型回转 蛇型绕桩

120 6/20/2013

体验新A8L quattro、运动 差速器、轻量化车身带来的 灵活操控性、平稳车身

Activity operation Test drive planning (2) ? Site test drive items planning ? 场地试驾科目规划

Experience the swift acceleration from the powerful force of new A8L TFSI engine

Experience new A8L ABS, suspension brake performance

Experience new A8L quattro, suspension, light car body with high stability

0-100km straight line acceleration

100-0km emergent brake

U-shaped return

Snake-shaped pile surrounding

121 6/20/2013

Experience new A8L quattro, sport differential, light car body with flexible control and high stability

活动运营 试驾项目规划(三) ? 场地试驾科目规划——道路试驾

道路试驾:在城市的艺术之美中探索与分享

122 6/20/2013

Activity operation Test drive planning (3)

?

Site test drive items planning –Road test drive

Road test drive:explore and share in the artistic beauty of city

123 6/20/2013

活动运营 试驾项目规划(四) ? 场地试驾科目规划 场地试驾科目规划——新A8L性能配置讲解展现
新A8L享有车系最高层次的座舱氛围, 包括纹路细致的原木饰板、顶级的 皮革材质、呼应饰板配色与精细缝 制处理,拥有更具客制化的座舱搭 配。
讨好后座买家,座舱更舒适气派 这次,Audi A8L的设计师想通了!因 为,这是一款有「马杀鸡」的Audi, 而这套前后座皆可支持的座椅电动按 摩系统,不论是按摩变换模式的差异 化,还是符合人体工学的按摩力道拿 捏,还真的让人刮目相待。 新设计的电动座椅,广泛地将电 动按摩、安全带高度与多向座椅 调整完全整合,新世代Audi A8L 此次再度与Bang &Olufsen音响 合作,透过顶级扬声器营造愉悦 的聆听体验。

124 6/20/2013

Activity operation Test drive planning (4)

? Site test drive items planning - New A8L performance and ? 场地试驾科目规划 configuration introduction
Extend favor to rear seat buyers, cabin is more comfortable and grand This time, the designers of Audi A8L have get the idea because this is the Audi with ‖Massage‖, and the front and rear seat provide seat electric massage system, for both the massage change mode difference or the massage strength according to human engineering, it provides infinite attraction for guests. The newly designed electric seats widely integrate electric massage, safety and height and directional seats adjustment, the new Audi A8L cooperates with Bang &Olufsen acoustic to provide a top experience with top speakers.

New A8L has the top cabin atmosphere, including the elaborate thick wood panel, top leather, panel color and fine gap treatment, and possesses customized cabin decoration.

125 6/20/2013

活动运营 郑州试驾活动场地推荐介绍

郑州高速北服务区
?地点:郑州高速北服务区沟赵站 ?区域面积:W80MXL360M ?场地情况:水泥地面,满足A5试驾需求; ?可提供电量:120千瓦(门房位置) ?奥迪Q系青藏自驾游初赛选拔地点、奥迪A5家族中南小区试驾总决赛地点

入口

活动区域

活动区域

126 6/20/2013

Activity operation Zhengzhou test drive activity site recommendation

Zhengzhou Expressway north service area

?Site: Zhengzhou Expressway north service area Gouzhao station ?Area: W80MXL360M ?Site Information: cement floor, meet the demands on A5 test drive; ?Power Supply: 120kw (gatehouse) ?Audi Q series Qinghai-Tibet self-drive tourism site, Audi A5 family central and south community test drive final site

Entrance

Activity area

Activity area

127 6/20/2013

活动运营 郑州试驾活动场地推荐介绍

郑州高速北服务区

128 6/20/2013

Activity operation Zhengzhou test drive activity site recommendation

Zhengzhou Expressway north service area

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活动运营 合肥试驾活动场地推荐介绍

合肥二手车交易市场
?地点:合肥市瑶海区合裕路 ?区域面积:W135MXL135M ?地面情况:水泥地面(满足试驾需求)

入口

地面

全景

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Activity operation Hefei test drive activity site recommendation Hefei second-hand car market ?Site: Heyu Rd., Yaohai District, Hefei ?Area: :W135MXL135M

?Site Information: cement floor, meet the demands on test drive;

Entrance

Floor

Full image

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活动运营 合肥试驾活动场地推荐介绍

合肥二手车交易市场
135m

70m 135m

工房

电源

65m

入口
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15m

Activity operation Hefei test drive activity site recommendation Hefei second-hand car market

135m

Work room

70m 135m

Power supply

65m

Entrance

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15m

活动运营 签到礼品(推荐)
德国冰红
参考年份: 2009 葡萄酒种类:甜红 产区:德国(Germany)/普法尔茨(Pfalz) 葡萄品种:75%圣菲德(Dornfelder) 25%锐珍(Regent) 等级:德国特定产区优质酒Q.B.A 酒精度:7.5% 容量:375ml 建议饮用温度:16℃-18℃ 口味:清新花果香、巧克力矿石香、雪茄麝香香、奶油香草香 酒品描述:德国最著名的冰酒品牌之一,是女士的最爱。

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Activity operation Registration gifts (recommendation)
Germany red wine

Year: 2009 Type of Red Wine: sweet red Origin: Germany / Pfalz Variety of Grape: 75% Dornfelder 25% Regent Grade: Germany special origin quality wine Q.B.A Alcoholic Strength: 7.5% Capacity: 375ml Suggested Drink Temperature: 16℃-18℃ Taste: fresh flower, chocolate and mineral, cigar and mica, cream and vanilla Wine Description: one of the most famous iced wine brand in Germany, most favorite for ladies.

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活动运营 试驾礼品(推荐)
太阳能手机充电器
产品描述:将太阳光能转化为直流电能 ; 可以平时充好电急时使用; 备有多种型号手机充电插头; 无电时阳光照射3分钟后即可以

对手机充电,并可在阳光照射太
阳电池充电的同时对手机充电。 Logo:丝印 包装:硬纸礼盒

推荐理由:太阳能手机充电器可有效解决缺
电、停电、户外办公时手机电池没电的烦恼, 适合商务人士日常使用,对太阳能的有效利 用体现环保理念。

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Activity operation Test drive gift (recommended)
Solar mobile phone charger

Description on the product: : Transfer solar energy into DC power supply; Charge the mobile phone and use under emergency; Plugs for various types of mobile phones are available; Charge the mobile phone after exposing under sunlight for 3 hours when there isn’t power supply, charge the mobile phone when it is exposing under sunlight. Logo: screen printing Package: hard cartoon gift box Reason of recommendation: solar mobile phone charger can effectively solve the trouble of low battery of mobile phone when there isn’t public power supply, power failure and outdoor office, and is suitable for business gentries, highlight the environment protection thought by applying solar energy.

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目录Contents
?

整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

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媒体邀约 公关策略
? 传播目标: ? 延续奥迪新A8L上市热潮,通过在南区重点城市的集中投放和传播,扩大新A8L上市活动在安徽、河南的影 响力,提升A8L在当地的知名度和认可度; ? 通过媒体的亲身感受、深入报道,创造正面、深度的产品评测舆论,让潜在客户对车型有更深认知,深化 奥迪品牌时尚高端的形象,拉动区内销售。

? 传播策略: ? 结合总部推广资源,进行补充投放借势传播;借助合作机构的资源平台,借力推广活动; ? 充分运用当地各类核心媒体的报道资源,通过日报、电台、电视、网站的交替传播,使新A8L的传播覆盖整 个上市期,同时在上市后期制造影响力; ? 结合当地媒体的特色,通过各类型媒体的深度报道,从产品介绍、车图展示、试驾感受等多方面传递A8L的 信息,让受众对车型有更深的认识。 ? 利用当地媒体资源,邀约目标客户亲临现场感受全新A8L魅力 ? 传播执行: ? 发布新闻稿件(上市新闻稿、产品稿等) ? 媒体专访 ? 媒体现场试驾管理 ? 深度文章落地保障 ? 媒体深度合作(圈层邀约) 备注:具体邀约名单需项目具体时间确定后方可提供。
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Media invitation PR strategy ? Propaganda target: ? Extend the Audi new A8L launch climax, through centralized launch and propaganda in key cities, expand the awareness and acceptance of new A8L launch activity in Anhui and Henan; ? Through the personal feeling and deep report of media, create a positive and deep product assessment opinion, let potential clients have deep realization to the product, and deep the fashionable and top image of Audi brand, and increase sales in local. ? Propaganda strategy: ? Combine the promotion resources of the headquarter, present splintery launch; with the resources and platform of the cooperative mechanism, powerfully promote the activity; ? Use the report resources of local core media, through the propaganda in daily, radio, TV and website, cover the propaganda of new A8L in the entire launch period, and strengthen the force in late phase; ? According to the features of local media, through deep report of different media, pass the information of A8L from product introduction, car picture show and test drive feeling, and provide a deeper realization to the receivers. ? With the local media resources, invite targeted clients to the site for feeling the charm of new A8L ? Propaganda execution: ? Publish news release (launch news release, product briefings) ? Media interview ? Media site test drive management ? Deep report ? Deep cooperation with media (circle invitation) Note: Specific invitation list shall be provided after confirming the specific time of the project.

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媒体邀约 传播执行及效果预测
新闻稿发布: 广告、软文投放:


– –

媒体选择: 当地核心媒体
标题:探索新境界 全新奥迪A8L抵达郑州\合肥 传播内容: ? ? 奥迪全新A8L产品基本信息 详细介绍全新A8L设计、性能表现等方面内容, 突出豪华定位 ? 全新奥迪A8L的市场营销策略

– – –

深度传播全新A8L产品信息,大幅提升上市影响力及产品知 名度 通过广告合作,由媒体邀约目标客户。 媒体选择 ? 大众媒体 ? 网络媒体

PR
媒体现场采访: – 电视媒体试驾现场采访 效果预测: – 确保受邀媒体进行活动正面报道,深度、全面的诠 释全新A8L,投资回报率预计将超300%

– 部分大众媒体群访 区域媒体关系维护: – 加强与当地媒体的沟通,向媒体深度传递奥迪品牌 及产品精髓; – 通过现场试驾,加深媒体对全新A8L的切实感受。

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Media invitation Propaganda execution and effect forecast

News release publish: -Media selection: local core media -Title: Explore the New Height, New Audi A8L Reaches Zhengzhou \Hefei -Propaganda contents: ? Audi new A8L product basic information ? Introduce the detailed information on the design and performance of new A8L, highlight the deluxe orientation ? Marketing strategy of new Audi A8L

Advertisement and soft text launch: -Deeply propagandize the information on new A8L product, improve the launch force and product awareness -Through advertisement, invite targeted clients by media. -Media selection ? VW media ? Network media

PR
Media site interview -TV media test drive site interview -Some public media group interview Effect forecast: -Assure that the invited media present positive report, deeply and completely explain new A8L, the investment return is estimated to exceed 300%

Area media relation maintenance: -Strength the communication with local media, deeply pass the information of Audi brand and product to media; -Through site test drive, deepen the feeling of media to new A8L.

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媒体邀约 传播时间表

活动前期

活动中期

活动后期

全新A8L发布、试驾会 广告、软文 准备 媒体沟通及邀请 媒体现场管理及 采访 媒体发稿跟进

媒体名单 确认

稿件落地收集

媒体进行圈层邀约

新闻资料发布

广告、软文投放

前期传播报告制作

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Media invitation Propaganda schedule

Activity early phase

Activity middle phase

Activity late phase

Media list confirmati on

Advertiseme nt and soft text preparation Media communication and invite

New A8L launch, test drive conference Media site management and interview

Report collection Media report track

Media circle invitation

News publish

Advertisement and soft text publish Propaganda report making in early phase

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媒体邀约 拟邀约媒体名单

? 拟邀约媒体涵盖当地主流报纸、电视、电台、网站类媒体;
? 郑州媒体10家,共计12人; ? 合肥媒体10家,共计12人。

郑州拟邀媒体
序号 1 2 3 4 5 6 7 8 9 10 媒体类别 报纸 报纸 报纸 报纸 报纸 电视 电视 网站 网站 电台

合肥拟邀媒体
序号 1 2 3 4 5 6 7 8 9 10 媒体类别 报纸 报纸 报纸 报纸 电视 电视 网站 网站 电台 电台 媒体名称 新安晚报 合肥晚报 安徽商报 芜湖日报 安徽文体汽车天下 合肥台车旋风 易车网 安徽汽车网 安徽交通广播 合肥交通广播

媒体名称 大河报 河南日报 郑州日报 郑州晚报 东方今报 河南电视台· 车闻天下 河南电视台· 车舞飞扬 河南汽车网 易车网 河南交通广播

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Media invitation Planned invitation media list

?Planned media covers local major newspaper, TV, radio and website media; ? Zhengzhou media 10, altogether 12 persons; ? Hefei media 10, altogether 12 persons;

Zhengzhou planned invitation media Cod e 1 2 3 4 5 6 7 8 9 10 Media Variety Newspaper Newspaper Newspaper Newspaper Newspaper TV TV Website Website TV
Co de 1 2 3 Media Variety Newspap er Newspap er

Hefei planned invitation media Media Name Xin’an Evening News Heifei Evening News Anhui Commercial Daily Wuhu Daily Anhui Culture and Sports Channel Chetianxia Hefei TV Chexuanfeng www.bitauto.com Www.ahauto.com Anhui Traffic Broadcast Station Hefei Traffic Broadcasting Station

Media Name Dahe Daily Henan Daily Zhengzhou Daily Zhengzhou Evening News East Today Henan TV ·Chewentianxia Henan TV .Che Wu Fei Yang Henan car website www.bitauto.com Henan Traffic Radio

Newspap er
Newspap er TV TV Website Website TV TV

4 5 6 7 8 9 10

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媒体邀约 深度合作媒体
? 媒体简介: ?《新安晚报》是经国家新闻出版署批准,由安徽日报主办的省级综合性晚报, 1993年1月1日创刊,目前为4开40版周七刊,日发行量在76万份以上,是安徽省发 行量最大、读者面最广、影响力最强的综合类报纸。 ?《郑州晚报》定位于都市生活类报纸,办报宗旨为:把握正确舆论导向,关注百 姓生活,侧重报道社会生活中的知识性、趣味性、服务性新闻;突出新闻性、可读 性、实用性。是中原地区新主流媒体。其发行量在省会郑州密度最大。 ? 邀约人群描述: ? 郑州、合肥当地的地产商、高档楼盘业主、政府官员、私企老板等群体。 ? 邀约人数预计各城市11人。 ? 具体邀约名单在活动确定时间后方可提供。

?

合作方式: ? 活动后续报道合作 ? 提供邀约服务合作

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Media invitation Deep cooperative media ? Media Introduction: ?―Xin’an Evening News‖ is the comprehensive environment news held by Anhui Daily with the approval of Press and Publication Administration, and was published on January 1st, 1993, currently it is the 4 volume and 40 pages with 7 publishing a week, the daily circulation exceeds 760,000 shares, and is the comprehensive newspaper with most circulation, widest readers and strongest force in Anhui. ?―Zhengzhou Evening News‖ is oriented as the urban life newspaper with the principle of: grasping correct opinion guide, care people’s life and focus on the knowledge, interesting nature and service news in social life; highlight the new nature, reading nature and practical nature, it is the new and major media in central China. The circulation has highest intensity in Zhengzhou of Henan Province. ?Invitation audience description: ?Zhengzhou and Hefei local real estate developers, high grade building residents, governmental officers, private enterprise boss and so on. ?Number of attendants: 11 persons. ?Invitation list will be provided after the time of activity is confirmed. ?Cooperation Mode: ?Activity follow-up report cooperation ? Provide invitation service cooperation

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目录Contents
?

整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

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活动管理 项目管控总述
?整体管控制度
?信息中心

?设计项目信息中心统一管理,向各负责人发送

任务指令,达到信息同步化,处理即时且具有前 瞻性

?项目责任制

?例会制度

实施现场第1责任人制,严格的分级汇报制度,严 格的工作岗位责任制 项目管控制度
?信息共享

规定每天工作例会制,对项目工作内容总结及下 一步工作进行梳理、安排

各个环节的连接由“信息管家”统一向相关负责发 送工作状态信息,下一环节负责人根据指令即时处 理

?表格化管理

标准化作业模式,所有的工作流程,执行环节、 时间进程、物料制作等都以表格化进行管理

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Activity management Project management and control

?General management and control system ?Information center ?Design project information center with unified management, send assignment to the responsible persons, with simultaneous information, timely handle and far-sighted vision

?Project responsible system Implement the site first responsible person system, strict report system, strict post responsible system ?Information share The link of different steps is sent to the relative responsible persons through ―information chamberlain‖, The responsible person of the next step shall timely handle according to the order

?Regular meeting system Regulate the work regular meeting system, summarize the project work contents and arrange the work of next step

Project management and control system

?Table-based management Standard work mode, all work flows, execution steps, schedules and material making are controlled with table-based management

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活动管理 接待管理
?活动接待服务理念 :尊贵、细致、专业、周到

尊贵:尊贵的客人在活动中将得到最尊贵的服务。 细致:细致入微的全程化服务创造宾至如归的感觉。 专业:专业高品质的服务,将营造尊贵的氛围,使来宾感受到无上 的荣耀。 周到:周到的服务,替所有来参加活动的嘉宾安排行程细节。

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Activity management Reception management

?Activity reception service thought : noble, careful, professional, considerate

Noble: noble guests will obtain best service in the activity. Careful: careful and complete service creates the feeling of returning home. Professional: professional and quality service create the noble atmosphere and make guests feel glorious. Considerate: considerate service, arrange the travel details for all guests.

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活动管理 接待管理
?嘉宾邀约流程
? ?

嘉宾邀请
确认参加人员名单;
? ? ?

发送电子邀请函;语音沟通(信息平台)系统启动; 确认出席人数;电话沟通; 派送邀请函;

?
? ?

活动前两天电话、短信最后确认参会人员到达时间及时预定航 班、车次。

呼叫中心建立统一管理 嘉宾电子邀请及邀请函寄送;
? ? ? ?

嘉宾资料录入、整理; 嘉宾信息确认及核实; 嘉宾行程汇总及手册制定; 短信平台运用及信息发送;

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Activity management Reception management ?Guests invitation flow

? ?

Guests invitation Confirmation attendants list;
?

Send electronic invitation letter; voice communication (information platform) system is activated; Confirm attendants; communicate by call; Send invitation letter; Confirm the arrival time, flight and train code of attendants 2 days in advance before the activity through call and SMS.

? ? ?

? Call center sets up unified management ? Send guests electronic invitation and invitation letter; ? Record and collect guest’s information; ? Confirm and check guest’s information; ? Collect guest’s travel and compose manual; ? SMS platform application and information sending;

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活动管理 接待管理
?接待服务流程
酒店接待
?

发布会接待

试驾接待

酒店预定房间配备国际标准的现代化设施,配套商务设施包括数据接口、高速宽频互联网接口、卫
星 电视频道。入住客人可享受自助早餐、午餐;

?

房间内摆放鲜花、果篮、欢迎卡;酒店大厅摆放签到处,发放房卡、酒店就餐卡、行程手册及活动

证件、工作人员联系便捷卡;
? ?

礼仪小姐引导嘉宾入住; 工作人员记录入住信息,便于提醒嘉宾出行日程。

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Activity management Reception management ?Reception service flow

Hotel reception

Conference reception Test drive reception

? Hotel rooms shall have international standard and modern facilities, the matching business facilities shall include data access, broadband Internet access, satellite TV, and guest may enjoy buffet breakfast and lunch h; ? Place fresh flower, fruit basket and greeting card in the room; place registration table for issuing room card and foods card, travel manual and activity certificate, work staffs contact card in the lobby of the hotel,; ? Miss amenity leads guests to check-in; ? Work staffs record the check-in information for prompting the guests on the agenda.

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活动管理 接待管理
?接待服务流程
酒店接待
? ? ?

发布会接待

试驾接待

酒店会议厅签到 交通工具:大巴 接待流程:
? ? ? ?

温馨短信提醒嘉宾接待签到时间和注意事项; 酒店会议厅接待签到,需佩带嘉宾证; 工作人员引导嘉宾签到; 礼仪人员在签到区域协助嘉宾签到。

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Activity management Reception management

?Reception service flow Hotel reception Test drive reception

Conference reception

? Hotel conference hall registration ? Vehicle: bus ? Reception flow ? Prompt the guests reception registration time and cautions with warm SMS; ? Hotel conference hall reception and registration, wear guest certificate; ? Work staffs lead guests for registration; ? Amenity staffs assist the guest to register in the registration area.

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活动管理 接待管理
?接待服务流程
酒店接待
? ? ?

品鉴会接待

试驾接待

酒店大堂集合-前往试驾场地 接待车辆:大巴 接待流程:
? ?

温馨短信提醒嘉宾接待时间和注意事项 工作人员指引嘉宾上车,沿途简单讲解试驾活动流程。

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Activity management Reception management

?Reception service flow Hotel reception

Conference reception drive reception Test ? Gather in hotel lobby –start to test drive site ? Reception cars: bus ? Reception flow ? Prompt the guests reception registration time and cautions with warm SMS; ? Work staffs lead the guests to get on the car, briefly introduce the test drive flow.

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活动管理 接待管理
?接待车辆管理
?

接待车辆:
?

考斯特 选择在专业汽车美容机构进行车辆清洁美容 ?外部:干净整洁、车牌清晰;

?

接待用车日常清洁、美容
?

?内部:内饰、座椅干净整洁、无尘土和烟灰,无其他杂物。放置空气清新剂;
?后备箱:干净整洁、无杂物、油污; ?轮胎、轮辋:干净无油污、轮胎完好、胎压正常
?

同时为每车配发一块专用擦车布和一支尘掸,用于随时清洁车辆

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Activity management Reception management

?Reception ?

cars management

Reception cars
?

Coaster Clean the cars in professional car service stores ?External: clean and tidy with clear license; ?Internal: upholstery and seats are clean with dust and ask as well as other articles, put air refresher in the car; ?Luggage Tank: clean and tidy without sundries and oil stains; ?Tyre and rim: clean without oil stains, the tyre pressure is normal

?

Daily cleaning for reception cars
?

?

Arrange on special car wiping fabric for every car for timely cleaning the cars

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活动管理 餐饮管理
?餐饮标准
? 餐饮方式:茶歇 自助餐 上市会晚宴 ? 配餐要求:

精致的
健康的 品种丰富的 格调高雅的 ? 特色餐饮:带LOGO蛋糕 茶点

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Activity management Foods management

?Foods standard ? Foods mode: tea break buffet, launch conference dinner ? Requirements: Elaborate Healthy Diversified Elegant ? Special foods: cake with LOGO, refreshments

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活动管理 餐饮管理
?品鉴会晚宴管理
? ? ? ?

品鉴会晚宴 五星级酒店西式餐点,西餐顺序标准上餐; 开胃菜、汤、沙拉、海鲜、肉类、点心 五星级酒店中式围餐,以八菜一汤为主;标准上 餐形式:先上荤菜再上点心、甜品

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Activity management Foods management

?Appreciation conference dinner management

? ?

Appreciation conference dinner 5-star hotel western foods, serve according to the formal order; Appetizers, soup, salad, sea foods, meats, dim sum 5-star hotel Chinese foods, eight dishes and one soup; standard service: meats first and then dim sum and dessert

?

?

167 6/20/2013

活动管理 餐饮管理
?茶歇管理
?

试驾活动茶歇
?

中西自助式茶歇,精美摆放,供来宾自由选择。

168 6/20/2013

Activity management Foods management

?Tea break management

?

Test drive activity tea break
?

Chinese and western buffet tea break, elaborate place for free selection for the guests.

169 6/20/2013

活动管理 餐饮管理
?车辆管理流程

170 6/20/2013

Activity management Foods management

?Cars management flow
Collect and sort relative information on car, car insurance Check the conditions and clean the internal space of the car after driving for a certain period Check and warehouse the car after the activity of the day

Confirm the car position by contacting the transportation truck of car

The coach and work staffs shall hand over the car everyday

Timely repair the fault car, fuel, clean and warehouse the cars which are under good condition

Check the appearance and performance of the car after reaching the site

The key of the car is controlled by special staff during the entire activity

Timely replace the car tyre for assuring the safety in the activity

Car decoration, car sticker, car license

Seal, wait for the start of the activity

Activity end, hand over the cars to Audi, return

171 6/20/2013

目录Contents
?

整体策略General strategy 活动概述Activity brief

?

?

活动运营Activity operation
媒体邀约Media invitation

?

?

活动管理Activity management
项目预算Project budget

?

172 6/20/2013

费用预算
A) 汇总 a.酒店、场地、礼品
b.第三方制作物 c.第三方人员 d.搭建项目

项目描述

总价
?699,720.00 ?183,561.40 ?410,080.00 ?735,716.10

e.AV设备
f.媒体购买 g.名人邀请 h.工时、差旅费 合计 B) 税金 税金 合计 8.50%

?273,119.00
?147,680.00 ?0.00 ?66,400.00 ?2,516,276.50

总价 233,752.50

项目总金额

?2,750,029.00

173 6/20/2013

Cost budget

A) Collection

Description

Description
a. Hotel, site, gifts b. Materials made by the third party c. Third party’s staffs d. Construction Items e.AV devices f. Media purchasing g. Celebrity inviting

?699,720.00 ?183,561.40 ?410,080.00 ?735,716.10 ?273,119.00 ?147,680.00 ?0.00

h Labor and Travel Fee
Total

?66,400.00
?2,516,276.50

Total Price B) Tax Tax

8.50%
Total

233,752.50

Sum
174 6/20/2013

?2,750,029.00

谢谢! Thank you.

175 6/20/2013


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