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商务英语最后一课


Cast Study 1 Alternative Publishing and Communications
Par 2 line 4: Shoesstring n. 小本经营,鞋带 Par 3 line 2: Contractor n. 承包商,包工头 Par 3 line 5: Frustract vt. 挫败,使灰心 Par 3 line 5: Destine n

. 命运 Par 5 line 2: Leaflet n. 散发传单 Par 6 line 1: Horrify vt. 使震惊 Par 6 line 2: Ambitious adj. 抱有强烈愿望的 Par 6 line 3: For the sake of 为了...的利益,由于 Par 6 line 5: Mortgage n. 抵押 Par 7 line 2; Desktop n. 台式电脑 Par 8 line 5: Niche n. 合适的职务,专门市场 Par 9 line 3: Ethnic adj. 种族的 Par 11 line 4: Embed vt. 栽种,使深留脑中,埋置

Cast Study I

The Alternative Publishing and Communications Background
出版和通讯公司 Suhil Rahman andShoestringAnwar depended on the background Majid n. 小本经营,鞋带 Par 1 line 4: of Asian families to start Alternative Publishing and Par 3 line 2: Contractor n. 承包商,包工头 Par 3 line 5: Frustrate vt.挫败,使灰心 Communications Ltd in 1992.

par 3 line 5: Destine n. 命运 Par 5 line 2: Leaflet n. 散发传单 Par 6 line 1: Horrify vt. 使震惊 Par 6 line 2:Ambitious adj.抱有强烈愿望的 Par 6 line 3:For the sake of 为了...的利益,由于 Par 6 line 5: by the lack They felt frustratedMorgage n. 抵押of control over their own Par 7 line 2: Desktop n. 台式电脑 destinies.They wanted to 适合的职务,专门市场 Par 8 line 5: Niche n. feel more responsibility and control. They saw Par 9 line 3: Ethhnic adj. 种族的 opportunities from the Asian community.Then started Par 11 line 4:Embed vt.栽种,埋置,使深留脑中

The Reason

a business of their own.

The Development of Their Business
At the begining of their business,their parents were horrified and couldn't understand.they have nothing except a computer,a small offfice.

They spent 6 months learning all about the relatively new techniques of publishing.They developed their parents by living at home.
Alternative Publishing quickly found a specialist niche as cosultants to the typesetting industry.At that time computerrised typesetting was beginning to become more accessible to small business.

The Language Scope of Their Company
1. Suhail with responsibility for sales.

2. At first,work was largely within their own community. 3. Then they carry out typesetting in Urdu,Gujarati and Hindi gave them a special selling point. 4. And expansion into Chinese character typesetting

The Other Two companies
They didn'nt want Alternative Publishing as a company solely.They made substantial investments ,so they used their first company as the foundation,they founded a further two companies--Picsil Technologies and Focus Blue.Total employment across the two companies now stands at 100 people.

The Company of Picsel Technologies
PICSEL Technologies4650万美元 Picsel Group Limited ("Picsel")是位于英国 的移动内容平台提供商。 Picsel Technologies为移动内容赋予了生命。移动生态系统的相关者 ——包括服务提供商、手机制造商和内容开发人员——都信赖Picsel 公司的动态软件平台来交付有活力的、栩栩如生的移动内容体验, 这种体验可让人们以更丰富的方式表达自己以及共享信息。Picsel公 司的技术被应用在世界7000多万台设备上,其在欧洲、亚洲和美国 的办事处共有员工200多名。客户包括:Palm、摩托罗拉公司、三 星公司、夏普公司、NTTDoCoMo、松下公司和诺基亚公司

The Company of Focus Blue

蓝色光标是一家以提供公共关系服务为基础的品牌管理服务的现代服 务企业,公司创立于1996年。目前旗下拥有三个独立的品牌:蓝色光 标、智扬公关、欣风翼,公司现有员工近700人。 公司主要业务和服 务范围包括:公共关系策略咨询、公众传播、媒体关系、危机管理、 投资者关系、企业形象管理、活动管理等。业务领域涵盖IT、电信、 金融、医疗、快速消费品、耐用消费品(汽车、家电)、政府及非赢 利组织。

蓝色光标从成立之日起,一直秉承“专业立身、卓越执行”的经营 理念,致力于为企业客户提供以公共关系服务为主的品牌管理专业 服务,从媒体传播和现场活动的直接效果开始,到影响目标受众的 认知、观点和态度,到最终促进企业品牌形象的提升和销售的增加, 帮助客户一步一步地取得竞争优势和商业成功

Conclusion
If someone want to be a boss who has his own business,he must has a deep insight to have capability to see opportunities for a business and have responsibiities for what he does.He must dare to meet and hardship.If you want do something, you must keep to do it and finish it .


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